Customer satisfaction survey template

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What is a customer satisfaction survey?

Customer satisfaction surveys can be looked at as a questionnaire used by businesses to understand better about what their customers think about their products and services in the market. Doing so will help the brands improve their products, enhance user experience and deliver quality products. 

Businesses conduct customer satisfaction surveys on a regular basis to keep in touch with the quality of customer experience that is being provided and to know how it can be improved. In this article, we will look at some customer satisfaction survey templates to understand what kind of questions you can ask in your next customer satisfaction survey.

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Customer satisfaction survey templates

  • Net promoter score

Your customers’ loyalty is what makes you stand out in the market. Loyal customers bring in consistent revenue and prosperity into the organization. Although, this customer base can be divided into three parts: promoters, passives and detractors. Promoters are the ones who promote your brand to their circle, as a marketing campaign. Passives are those who don’t say either good things or bad things about your brand. And detractors are those who give negative words out in the market regarding your brand.

With NPS, you get to see how many of your customers fall into those respective categories which you can further plan to attend to. 

  • Satisfaction survey

In this survey template, businesses ask their customers about various factors and areas in the service. The questions are related to asking customers to rate their experience on a scale and then further explain it in next questions. 

This gives you a closure so as to which areas serve the most trouble and can be fixed at the earliest.

  • Customer effort score

This survey template works to find out the good and bad in your organization from a customer perspective. Customers can share their opinions and suggestions about things they would like you as an organization to do differently. 

You can go on to add various types of questions like rating scale, open-ended and closed-ended questions.

See Voxco survey software in action with a Free demo.

  • Point-of-conversion survey

This survey template is used to convert the passives and detractors into promoters as you can say. The questions are asked to the customers regarding their buying decisions, betterment suggestions and things that they’d want to be done differently. 

Point-of-conversion is nothing but brands trying to understand what is keeping people from turning into a customer, or a loyal one.

  • Customer retention survey

Customer retention is defined as keeping the existing customers and serving them in a way which will make them stay loyal to your brand. In retention surveys, businesses get to know reason why customers would switch to other competitors from your brand.

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Great Research
Fast Insights
Best-in-class ROI

Voxco’s platform helps you gather omnichannel feedback, measure sentiment, uncover insights and act on them.

Join 500 + global clients across 40+ countries