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When it comes to data management and data warehousing, many businesses have turned towards a single source of truth approach. It allows you to compile all the data from various resources and integrate it truthfully in one place. This single source of data is accessible to all the cross-functional teams in the organizations. “Right data at right time”.
Customer 360 or customer 360 view is a single source of truth approach towards storing and accessing customer information from one place which is trusted to have all the correct and necessary data. Teams like sales, marketing, customer care can access this data from time to time for relevant information they might need to enhance customer experience and business decisions.
Conducting exploratory research seems tricky but an effective guide can help.
Customer profile is a description of the customer details throughout their journey with your business. It includes their personal information like name, address, contact information, their purchase history, and their interaction with your business. Organizations that are customer-oriented often focus on maintaining such customer profiles so they can analyze overall customer behaviours and plan their sales and marketing accordingly.
But why do you need to be so customer-centric? Well, if you are a business you will understand how important it is to give a good customer experience. Customers feel important when they know they are being listened to. When you manage customer data and act on it consistently, your brand will in no time gain customer loyalty and a good review in the market.
We say customer information, but what exactly does that include? Here is the list of things that can contribute as important customer information:
When you collect and manage customer data, you give yourself an opportunity to provide the perfect blend of products and customer service out there.