Cross Tab Reports for Survey Data: Time to Streamline?

August 7, 2019

Analytics / Market Research

Cross Tab Reports for Survey Data: Time to Streamline?

August 7, 2019

Analytics / Market Research

Professional researchers use survey software to collect data, but what happens to the data beyond that?

As a researcher, do you need to jump ship to another software to analyze the precious data you’ve collected from your sample? It may be time to assess whether you are using your resources efficiently.

We know that survey data analysis is central to the work of the researcher – you must be able to represent your work to stakeholders (internal or clients) and deliver results in a timely fashion.

For quantitative survey data analysis, cross tabulation is the methodology for comparing two or more variables in a table – which can then be visualized with a chart or graph.

Why do researchers use cross tabulation?

Cross tabulation analysis is used to study the relationships within data. Cross tabulation is most commonly used in market research for examining survey responses and to potentially identify a relationship between the variables. It may also be referred to as contingency tables, crosstabs, or cross breaks.

For many of our clients across a variety of industries: from market research, social opinion, polling, consumer insights, and more, using cross tabs is an essential component for data reporting and representation. As such, they’ve found it incredibly useful to have an integrated tool for their analysis, instead of moving through multiple different software programs to achieve results.

Are you still doing research without an integrated analytics tool? Streamlining your cross tab reports can take your studies to the next level. Read on to learn about the benefits:

Manage your resources

It almost goes without saying that using an integrated tool with the platform your data already lives in will save time and increase team productivity. In fact, the Voxco Analytics platform is tailor-made for speedy cross tabulation reporting – with a seamless one-click drag and drop feature for survey variables.

At the same time, you can build stakeholder-facing dashboards to efficiently visualize your survey data and keep stakeholders looped in.

Be transparent to stakeholders

Stakeholders, whether they are internal managers or a client of yours, are often most interested in the results of the survey. Showing them a dynamic visual chart, graph, or other kind of data visualization is an engaging way to share your findings, rather than a spreadsheet of data.

With the customization capabilities of the dashboards built on Voxco Analytics, you can deliver full transparency to clients, or choose to tell a story with the data (one example of this would be by showing or hiding variables).

Do what you want, when you want

The dashboard functionality was built with the flexible needs of researchers in mind, so you can create dynamic reports and charts with no limits. You can import external files like images or other files related to the study. If you are not visually inclined, there are templates built in to help guide the process.

You can also have multiple users on the platform to distribute the workflow of conducting a survey with different teammates, like data collection specialists, agents, data visualization experts, etc.

Set it and forget it

You can even watch your charts and reports update as you work on it, with the most recent results of the research. You can refresh to see updated representations of the collected data as needed, so cross tabs and dashboards can be revised almost live – further streamlining the reporting process.

Voxco Analytics also uses PowerPoint sync! You can update slides before a meeting or presentation for the most recent data results to charts in a PPTX deck.

Different mediums, different locations, different intentions, but the data stays the same. Are you ready to become an insights superstar at your organization? Click here to learn more.