
The value in Customer Experience Optimization (and the cost of ignoring it!)
CUSTOMER EXPERIENCE The value in Customer Experience Optimization (and the cost of ignoring it!) LISTEN TO THE ARTICLE Voxco · The Value In Customer Experience
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore VoxcoÂ
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore VoxcoÂ
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
01
Competitive benchmarking is the process of using a set of metrics to understand your company’s position in the competitive market. It compares the performance of an organization with its competitors. Benchmarking is used to measure and track the performance of an organization over time, in relation to competing organizations.
Get started with Voxco’s Market Research Toolkit.
Market Research trends guide + Online Surveys guide + Agile MArket Research Guide + 5 Market Research TemplatesÂ
02
In order to conduct competitive benchmarking, you must identify the key performance indicators (KPIs) you are going to use to compare your organization with its competitors.Â
These are a few KPIs you can consider tracking:
Brand awareness describes the degree of customer recognition of a product or organization by its name. Companies with high brand awareness enjoy increased sales, increased credibility, and increased customer loyalty, among many other advantages.Â
The more web traffic a company’s site has, the more customers they are likely to have. If you realise you have less web traffic than your competitors, you can study the strategies they are using to create a high web traffic, in order to do the same.Â
Brand sentiment refers to the underlying connotations and emotions expressed in a mention of your brand online. Tracking brand sentiment will give you an idea of the different contexts within which your brand is being talked about, and whether it is positive, negative, or neutral.Â
Learn how to meet respondents where they are, drive survey completion while offering a seamless experience, Every Time!
03
These are a few advantages of conducting competitive benchmarking:
04
Competitive analysis involves doing a thorough research on your competitors. It evaluates different parts of their business, such as their product features or messaging. Competitive benchmarking, on the other hand, involves keeping track of your competitors’ performance over time, with the use of certain metrics.
These are three distinct ways in which benchmarking is used:
Read more
CUSTOMER EXPERIENCE The value in Customer Experience Optimization (and the cost of ignoring it!) LISTEN TO THE ARTICLE Voxco · The Value In Customer Experience
70 Customer Experience Statistics you should know Customer Experience Ensuring an excellent customer experience can be tricky but an effective guide can help. Download Now
MASTER DATA SHARE THE ARTICLE ON Share on facebook Share on twitter Share on linkedin Table of Contents The term “master data” refers to “data
Internet Panel Surveys : The faster and easier way of gathering market data Transform your insight generation process Use our in-depth online survey guide to
With Actify Data Labs, data scientist turns AI champion to build solutions of tomorrow Software product companies have never been our calling card. India has
Top 15 Market Research Tools SHARE THE ARTICLE ON Table of Contents Market research tools are the backbone of every organization. The tools aid in
We use cookies in our website to give you the best browsing experience and to tailor advertising. By continuing to use our website, you give us consent to the use of cookies. Read More
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
hubspotutk | www.voxco.com | HubSpot functional cookie. | 1 year | HTTP |
lhc_dir_locale | amplifyreach.com | --- | 52 years | --- |
lhc_dirclass | amplifyreach.com | --- | 52 years | --- |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_fbp | www.voxco.com | Facebook Pixel advertising first-party cookie | 3 months | HTTP |
__hstc | www.voxco.com | Hubspot marketing platform cookie. | 1 year | HTTP |
__hssrc | www.voxco.com | Hubspot marketing platform cookie. | 52 years | HTTP |
__hssc | www.voxco.com | Hubspot marketing platform cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gid | www.voxco.com | Google Universal Analytics short-time unique user tracking identifier. | 1 days | HTTP |
MUID | bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 1 year | HTTP |
MR | bat.bing.com | Microsoft User Identifier tracking cookie used by Bing Ads. | 7 days | HTTP |
IDE | doubleclick.net | Google advertising cookie used for user tracking and ad targeting purposes. | 2 years | HTTP |
_vwo_uuid_v2 | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie. | 1 year | HTTP |
_vis_opt_s | www.voxco.com | Generic Visual Website Optimizer (VWO) user tracking cookie that detects if the user is new or returning to a particular campaign. | 3 months | HTTP |
_vis_opt_test_cookie | www.voxco.com | A session (temporary) cookie used by Generic Visual Website Optimizer (VWO) to detect if the cookies are enabled on the browser of the user or not. | 52 years | HTTP |
_ga | www.voxco.com | Google Universal Analytics long-time unique user tracking identifier. | 2 years | HTTP |
_uetsid | www.voxco.com | Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie. | 1 days | HTTP |
vuid | vimeo.com | Vimeo tracking cookie | 2 years | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
__cf_bm | hubspot.com | Generic CloudFlare functional cookie. | Session | HTTP |
Name | Domain | Purpose | Expiry | Type |
---|---|---|---|---|
_gcl_au | www.voxco.com | --- | 3 months | --- |
_gat_gtag_UA_3262734_1 | www.voxco.com | --- | Session | --- |
_clck | www.voxco.com | --- | 1 year | --- |
_ga_HNFQQ528PZ | www.voxco.com | --- | 2 years | --- |
_clsk | www.voxco.com | --- | 1 days | --- |
visitor_id18452 | pardot.com | --- | 10 years | --- |
visitor_id18452-hash | pardot.com | --- | 10 years | --- |
lpv18452 | pi.pardot.com | --- | Session | --- |
lhc_per | www.voxco.com | --- | 6 months | --- |
_uetvid | www.voxco.com | --- | 1 year | --- |