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Explore Voxco
Need to map Voxco’s features & offerings? We can help!
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
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Causation is an important and widely used term in research, and it refers to the phenomenon that causes a change in a second event or action. In research, when we say two variables have a causal relationship (or a cause-and-effect relationship), we mean that a change in one variable (known as the independent variable) causes a change in the other (the dependent variable).
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Causal research, also referred to as explanatory research, is used to identify the extent of the cause-and-effect relationship between two variables. Experiments are one of the most popular methods of carrying out causal research through primary data.
There are three integral components to causal relationships:
Although causation and correlation can exist at the same time, it is important to note that correlation does not imply causation. Correlation simply means that there is a statistical association or pattern between two variables, while causation not only implies a specific kind of relationship, known as a cause-and-effect relationship. This means that a change in one variable is causing a change in the other.
There are two main reasons why correlation does not imply causation:
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Causation occurs when a change in one variable (the independent variable) leads to a change in the other (the dependent variable).
Correlation between two variables simply implies a statistical association between the two. Causation, on the other hand, implies not only that the two are related, but that one causes a change in the other.
Correlation does not always imply causation for the following reasons;
Causal research involves the investigation of the relationship between two variables, dependent and independent.
The relationship between two variables can only be a causal one if it satisfies the three following conditions;
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Voxco’s platform helps you gather omnichannel feedback, measure sentiment, uncover insights and act on them.
Voxco’s platform helps you gather omnichannel feedback, measure sentiment, uncover insights and act on them.