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As the name suggests, card sorting works by a user sorting answers according to their perspective into differentiated categories. Card sorting questions are used by researchers in their surveys to get in-depth interaction and responses from the respondents. The answers are arranged from most crucial to least crucial.
Conducting exploratory research seems tricky but an effective guide can help.
Organizations conduct surveys for market research or product feedback. When they use card sorting survey questions, the researcher can get a direct estimate of which products are preferred most in the market and what product features are most and least liked by the customers. When multiple respondents answer the card survey question, the grouping of answer options show the weightage every option holds according to its ranking done by most users.
Users find responding to card sorting surveys easy, as they are very interactive and direct. Hence, it reduces survey abandoning rates when you make use of various card sorting types in your next survey.