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How to transform market research insights into action?
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May 20, 2021 No Comments
“What features should I add to the next version of my product?”
“What do people want and need with my product?”
“How do I measure the success of my product”?
As product managers, these are some questions prone to cloud your mind before launching a product.
And that’s quite normal!
You need to know what the users think about your product– are they enjoying the product experience, or would they like for you to make some changes to it? You also need to understand what aspects of your product perform well and what needs improvement.
This is why conducting product research is very important before you start building/ launching your product, and one way to do it is by creating a product survey. Let’s learn a little more about it in our next section.
What Is a Product Survey?
As may be evident from the name, Product surveys are tools that companies use to know what their customers think about their products.
It is important to know your product’s potential and whether it serves the needs and wants of your customers. Product surveys help you get closure on the same.
Apart from that, you can use product surveys to get knowledge of existing products and customer reviews simultaneously. Although, it will act more like a product feedback/review survey that will tell you how the product is doing in the market and whether it’s serving the customer needs.
With both the uses of product surveys, one thing that remains common is that you can tell how to enhance production efficiency to fit the customer requirements.
Why Do You Need a Product Survey?
To ensure a successful product, you need to stay ahead of your customers’ changing attitudes. This is achievable by actively engaging your target audience in an honest discussion and gathering their feedback.
The most valuable product feedback comes from clear questions, carefully structured scenarios, and making the most of your time with the customer.
Whether you’re building a new product, improving an existing one, or building a subsequent product version, you can use well-crafted product surveys to gather customer feedback and look for room for improvement or innovation.
However, when building a product survey, you’ll need a set of engaging product survey questions because you don’t want your survey respondents to leave the survey unfinished.
To get started, you need two things: An easy-to-use product survey tool and an engaging set of product survey questions.
While you can pick a tool of your choice, we’ve listed the top 20 survey questions that you can add to your product survey.
Voxco surveys are engaging and customizable
20 Best Product Survey Questions
In this article, we’ve categorized product survey questions into categories specific to asking about the product, its features, usage efficiency, help, and everything with different questions.
Product Performance Questions
This factor focuses wholly on the sole purpose of the product and why it was designed for. The customers expect the product to fulfill their needs and do so efficiently. The below questions will get you answers to what customers think the product performance is.
- Did our product meet your expectations?
- How would you describe our product?
- How well does our product meet your expectations?
- How satisfied are you with the product on a scale of 1-10?
- How often do you use our product?
- What are you trying to solve using our product?
- How easy is it to use our product?
Product Comparison Questions
It is very important in a market to know your competitors and, more so, know where you stand against them. Customers always have multiple choices, and it makes them easier to switch. You need to know what matters the most to them when buying a product and how you can provide them with the same.
- What alternative would you use for our product if it was no longer available?
- What options did you consider before choosing our product?
- How would you compare our product to our competitors?
Product Features Questions
You will want to know what exactly the customers like about your products. Rather than mixing it up with the first category, use the specific questionnaire below to know what customers like and dislike about your product.
- What is the best feature you experienced in this product?
- Which of the below features is your favorite?
- Which feature did you not like the most?
Missing Features Questions
This section can act as a brainstorming one where you ask customers for suggestions and ideas that you did not provide with the product.
- What important features are we missing?
- What are the features you think we are missing?
- How badly did you want the features mentioned above in this product?
- What issue would you like to bring to our attention?
Product Satisfaction Questions
Ask customers for ways you could enhance customer satisfaction for them. Make sure you let them know that you are more than pleased to take suggestions and are ready to work on it in the future actively.
- How could we improve to meet your expectations?
- What would you like to change about this product?
- How likely are you to recommend this product to others?
Wondering about the cost of conducting survey research using Voxco?
So those were the 20 best product feedback survey questions that you should ask your customers to gather product feedback. Also, we think it’s a good idea to follow some tips that work great when asking product survey questions. We’ve listed the top ones for you in our next section.
Tips for asking product feedback questions
Here are some of the best tips to create product survey questions:
1. Be clear and concise
When writing product survey questions, use simple and clear language that is easy for respondents to understand. Avoid using jargon or technical terms that might confuse them.
2. Be specific
Use specific questions that address the features or benefits of your product. Avoid adding general or vague questions that do not provide useful insights.
3. Use closed-ended questions
Closed-ended questions are questions that can be answered with a simple “yes” or “no,” or by selecting a response from a list of options. These types of questions are easier for respondents to answer and make it easier to analyze the results.
4. Use Likert scales
Likert scales are a popular type of survey question that allows respondents to indicate their level of agreement or disagreement with a statement. For example, “On a scale of 1 to 5, how likely are you to recommend this product to a friend?”
5. Avoid using leading questions
Leading questions are questions that suggest a certain answer or bias the respondent’s answer. For example, “Don’t you think this product is amazing?” is a leading question because it assumes that the product is amazing.
6. Ask one open-ended question
Add at least one open-ended question to allow your respondents to provide more detailed feedback and insights.
7. Test your survey
Before distributing your product survey, test it on a small group of respondents to ensure that the questions are clear, the survey is easy to complete, and the results are useful.
With these tips and the list of best product survey questions, you are now ready to create the best product feedback survey. So why not also look at what goes into creating a product survey? We’ve laid out the detailed process in our next section.
How to create a product survey?
Creating a product feedback survey is quite simple but involves a few steps, which are
Step 1: Define the purpose of the survey
Determine what you want to learn from the survey. For example, you might want to understand how users are using your product, what features they like or dislike, or how likely they are to recommend it to others.
Step 2: Determine the target audience
Identify the group of people who are the best candidates to provide feedback on your product. This might include current customers, potential customers, or industry experts.
Step 3: Develop the survey questions
Create a list of questions that will help you achieve your survey goals. As mentioned earlier, make sure your questions are clear, concise, and specific. You can use a combination of open-ended, closed-ended, and Likert scale questions.
Step 4: Decide on the survey format
You can create your survey using a variety of online tools such as SurveyMonkey, Google Forms, or Typeform. Make sure the survey is easy to complete and navigate.
Step 5: Test the survey
Test the survey on a small group of people to ensure that the questions are clear and that the survey format is easy to navigate. This will help you identify any issues that need to be fixed before distributing the survey to a larger audience.
Step 6: Distribute the survey
Share the survey link via email, social media, or your website. Encourage respondents to complete the survey by offering a small incentive, such as a discount on their next purchase or the chance to win a prize.
Step 7: Analyze the results
Once you’ve collected enough responses, analyze the data to identify patterns and trends in the feedback. Use the insights to make data-driven decisions about product development and improvements.
Conclusion
Now that you know the top survey questions that can help you gather product feedback, you don’t need to waste your time wondering what to ask. Instead, you can start creating your survey and share it with your customers to gather feedback, analyze the survey responses, find gaps, and fill them to improve your product.
But DO NOT include every survey question from the list above unless you want to bore your respondents with a long survey. If you do, you might get rushed answers or incomplete surveys.
So, only include the questions you need to have answered now.
You can always create and share another survey down the road if you have more to ask. But refrain from adding unnecessary questions.
Also, do let your customers know how their feedback will be used. After all, they’re spending time answering questions for you. So, let them know how crucial their responses are to your product’s success and growth.
