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If you’re reading this article, you’re probably already aware of the benefits of using online surveys to gather customer feedback.
Gathering customer feedback is crucial to building the best product or service. And online surveys are the way to do it. Even research says so; a survey conducted by Gartner states revealed that 80% of growth organizations use customer surveys to gather customer experience data.
But finding the right online survey software to create online surveys is where you can find yourself in a soup. The internet is brimming with a myriad of options to choose from and it can get difficult to choose the right tool.
This is why we’ve put together a list of the 25 best online survey software to create surveys. In the list, you’ll find a short description of every tool, a list of its key features and its pricing.
You can use these online survey tools to gather customer feedback, gauge customer satisfaction, predict customer churn, and more. But, before we dive into the list, let’s give you a quick rundown of some features that you must look for in the right survey software.
Take a Tour of Our Feature-Packed Voxco Online Survey Software
Selecting an ideal online survey tool for your brand isn’t as easy as it seems. As multiple platforms available in the market claim to offer similar features, it has become more challenging to pick the right one for them.
However, there is always a difference in the functionalities offered by various vendors that contributes to one being more suitable than the other.
Here’s a list of important survey features you should look for:
Let’s take a closer look at what these functionalities do.
1. Survey logic – It is the most common yet, an important feature of online surveys. The platform should allow you to customize logic in your survey flow.
2. Data Export – The platform should support data export via various options. It should allow you to be in control of your data.
3. Branded surveys– Look for a vendor that allows you to replace any mention of their company from your surveys. The platform should allow you to add your logo, customize the survey domain with your brand name, and design the survey with your brand color, theme, and template.
4. Basic & advanced question types – The platform should offer basic question types – Yes/No, multiple-choice or open-ended questions – along with advanced question types – Likert scales, rating scales, matrix, drop-down, multi-media, etc.
Now, let’s look at the top survey software available in the market to help you make an informed decision.
According to us, these are the 25 best online survey software in 2023:
Now let’s dig deep into the features of the 25 best online survey software in 2023
Voxco is the world’s best-in-class survey software that lets you easily conduct powerful surveys. Being a trusted survey engine for 450+ clients in more than 40 countries, Voxco is power-packed with omnichannel capabilities that allow you to conduct online surveys, telephonic surveys, and face-to-face interviews effortlessly.
Available on request.
Improve customer experience with Voxco
Qualtrics is a leading survey software in the market that has completely revitalized the use of traditional surveys. With a massive 100+ survey question types and numerous readymade templates to offer, this software has streamlined the process of creating effective and engaging surveys.
By offering unique functionalities such as logic branching, display logic, and email triggers, Qualtrics paves the way for ensuring a seamless respondent experience. It lets you select from a whooping list of 30 different graph types and easily export the results to CSV in real time.
Related: Voxco Vs. Qualtrics
QuestionPro is a well-known web-based survey software designed especially for small & medium-sized businesses. This robust platform empowers brands to create effective online surveys, polls, and questionnaires with advanced question types and powerful logic.
Related: Voxco Vs. QuestionPro
HubSpot’s powerful survey software streamlines the process of gathering qualitative as well as quantitative feedback. It lets you select the ideal format (as desired) and effectively track your surveys to elevate your customer experience.
You can make use of HubSpot to use surveys to their full potential:
Using GetFeedback survey software, you can effortlessly create branded surveys with the help of drag & drop functionality and various personalization features.
This software is known for offering the utmost flexibility when distributing surveys across different platforms that respondents love. Moreover, it gets integrated with SalesForce, allowing you to check the survey results in the SalesForce dashboard.
Available on request.
Another popular name in the domain of online survey software is SurveyMonkey. The platform offers 15 different question types and 230 survey templates. This software is easy to use and is majorly used for one-off surveys. Although, this software isn’t of much use when you want to measure overall customer satisfaction or plan to re-survey them after a particular time period.
Related: Voxco Vs. Survey Monkey
When it comes to conducting creative surveys, Typeform takes the cake. Comprising an extremely user-friendly interface, this robust software enables you to put a survey together without seeking any help.
Typeform’s survey software ensures that the respondents participate in the survey smoothly. This software’s free version comes with features such as unlimited questions, limitless answers, custom themes and readymade templates, data export options, as well as basic reporting functionalities.
As an enterprise-level survey software, SoGoSurvey is known for offering end-to-end survey creation, distribution, and analysis. Due to its ease of use, many businesses prefer this platform to acquire feedback from their intended audience.
You can select any survey of your choice from a huge variety of templates shared by them. Even the free version of the SoGoSurvey account comes with features like unlimited surveys, unlimited questions, three skip logic freebies, data export, 24 question types, etc.
Google Forms is a top-notch free survey software powered by Google that allows brands to create a survey online through a drag & drop interface quickly.
Google Forms are known for offering functionalities like unlimited surveys, limitless respondents, automatic data collection in Google spreadsheets, a variety of themes, skip logic, etc. The surveys created by Google Forms can be completely customized.
HotJar is known for offering specialized feedback & analytics tools for boosting your website’s visitor experience. Having an enviable reputation in the market, it is popular for its high-performing surveys, polls, conversion funnels, heat maps, and form analysis.
Although HotJar is mainly considered ideal for website optimization, it also provides exceptional survey features for seamlessly collecting user feedback.
Alchemer (earlier known as SurveyGizmo) is online survey software that helps you create snazzy surveys. It comes with unlimited surveys & questions as well as free templates. The surveys offered by this software are considered to be more attractive. Moreover, Alchemer offers almost 35+ types of survey questions that can be customized according to your choice.
A popular online survey software, Qualaroo, allows you to gather feedback from the right users at the right time. This software makes use of an exceptional natural-language-processing AI for uncovering actionable user insights easily.
Due to its features like limitless nudges, sentiment analysis, feedback campaign consultation, advanced audience segmentation, advanced export capabilities, visual customization, as well as seamless third-party integrations, this software is used by various brands like Udemy, eBay, LinkedIn, and Shopify.
The online survey software offered by Pulse Insights works quite similarly to other questionnaire tools like Qualaroo and Survicate.
By leveraging a micro survey platform, Pulse Insights is known for gathering data from visitors effortlessly. This survey software can seamlessly integrate responses from different surveys into various tools like web analytics, CRM, A/B testing, and DMP.
Crowdsignal is intuitive survey software that allows you to create customized surveys and share them over the web, email, Twitter, and Facebook.
After the data collection is successfully completed, it lets you create filters for analyzing the gathered data and allows sharing in reports. This is performed by leveraging raw data export with various programs in Excel, Google Docs, PDF, XML, and CSV. You can also review these survey results in real time.
A well-known SaaS platform, BirdEye, is survey software that empowers brands to gather real-time feedback and ratings from users across different channels like social media, review sites, & surveys.
This software comes with functionalities like review generation, review monitoring, marketing, customer surveys, support ticketing, business insights, listings, competitive benchmarking, etc. Moreover, the speed and ease of use make it a preferred platform among most users.
Available on request.
AskNicely is a survey software known for collecting effective feedback daily through one-off surveys. Moreover, this powerful software can be easily integrated with your existing CRM, helping you conduct regular samplings and quick surveys. It allows you to respond from your CRM directly. However, its key focus is on NPS® mainly.
Available on request.
Retently is survey software that has gained massive popularity due to its best-in-class Net Promoter Score® surveys. Intended to serve businesses of various sizes, it comes equipped with amazing features like custom survey creation, audience segmentation, and omnichannel data collection.
Retently is survey software that has gained massive popularity due to its best-in-class Net Promoter Score surveys. Intended to serve businesses of various sizes, it comes equipped with amazing features like custom survey creation, audience segmentation, and omnichannel data collection.
Mopinion is a survey software for gathering feedback and transforming it into actionable insights that helps marketing teams truly understand the voice of their customer. With Mopinion, you can easily create customizable feedback forms such as NPS®, CSAT, and CES.
While there are many free online survey tools on the market, SurveySparrow’s online survey software has distinct features that assist users in increasing not only participation but also completion rates of their online surveys.
The conversational character of the questionnaires that you can make with SurveySparrow is one of their most distinguishing features. Your surveys will be more engaging and you will receive a higher number of quality answers if you use a more conversational method to present questions.
Apple, IBM, Marriott, and Sony are among the companies that use SoGoLytics. However, it is not limited to well-known companies. This comprehensive, end-to-end online survey programme has a strategy to suit any company size.
SurveyLab is another online survey software that aims at helping you create and distribute surveys, collect responses automatically, and generate insightful reports. SurveyLab is also known for its integration with other CRM systems like Salesforce and ZenDesk.
Delighted offers amazing survey software that allows you to gather employee and customer feedback in real-time. It is a self-serve experience management platform.
Delighted is equipped with a REST API integration. The integration enables you to schedule surveys as per time intervals. You can also trigger surveys based on custom events. The platform also enables you to close the loop and automate post-survey follow-up to boost engagement with loyal customers.
Free | Premium $224/month/user.
Another well-known survey software and questionnaire tool in the market is Survey Planet. This free version of this robust software offers unlimited surveys, custom themes, unlimited questions (that are pre-written), as well as a responsive layout.
It lets you create engaging surveys due to the efficient question branching and the various languages it includes. At the time of survey creation, you can preview your survey’s live copy on a similar page only.
Free | Pro $15/month.
Survicate is online survey software that enables brands to conduct targeted surveys across several locations on their specific website. It is equipped with a library of massive predefined surveys that you can select from. It offers top-notch dashboarding capabilities, insightful NPS® analysis, and data export (CSV and XLS) options.
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This concludes our list of top 25 survey software. Every tool offers some standard features and competitive pricing. But look for those that offer unique functionality. Review every software and understand the benefits to compare which one would bring more results for your organization.
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Use Voxco Insights to capture customer feedback and generate actionable insights.
Here are some of the most important benefits of online survey software:
1. Convenience and accessibility: Online survey software allows respondents to participate in surveys at their own convenience and from any location with an internet connection. This eliminates the need for in-person interviews or paper surveys, which can be time-consuming and expensive.
2. Cost-effective: Conducting surveys online is much more cost-effective than traditional methods. There are no printing or postage costs, and the software can be used repeatedly for multiple surveys.
3. Time-saving: Online survey software can automate many processes, such as sending reminders and collecting responses, which saves time and reduces the workload for researchers.
4. Increased response rates: Online surveys can be designed to be more engaging and interactive, which can increase response rates compared to traditional surveys. Respondents can also complete surveys at their own pace, which can lead to more thoughtful and accurate responses.
5. Real-time data analysis: Online survey software can provide real-time data analysis, allowing researchers to quickly and easily analyze and visualize the results of their surveys.
6. Customization: Online survey software offers a wide range of customization options, including question types, branding, and survey design. This allows researchers to create surveys that are tailored to their specific needs and goals.
7. Data security: Online survey software providers have implemented a range of security measures to protect the data collected from surveys, ensuring that respondents’ personal information is kept safe and confidential.
The best survey is the one that fits your needs, business goals, and budget. These days, there are many survey software available on the market. The 25 survey software and tools given in this article are the top ones. You can compare their features, and pricing to find the survey software that fits your needs. The next question explains how you can choose the best online survey software.
To choose the best survey software in 2023, consider the following factors:
Your survey data is sensitive, so you want to make sure that the software you choose is secure. Look for software that has robust security features, such as SSL encryption and secure data storage.
Look for survey software that has the features you need. Some features you may need include customizable survey templates, branching and skip logic, question randomization, and data analysis tools.
Make sure the survey software is easy to use, both for you and your respondents. Look for software that has an intuitive interface and clear instructions.
If you’re someone who is not an expert-level survey builder, look for survey software that provides survey templates. Even if you’re a pro-level survey builder, survey templates can be a huge help as they can save you a lot of time that you’d otherwise spend creating a survey from scratch.
A survey software that lets you choose from a range of various question types is considered good survey software.
The ability to customize the look and feel of your survey is important. Look for software that allows you to brand your survey and customize the design to fit your needs.
A survey software that provides real-time analysis of your survey data can save you hours of time and effort. What’s more, it ensures your findings are accurate.
Consider your budget when choosing survey software. Some software is free, while others charge a monthly fee based on the number of surveys or respondents.
Look for survey software that has a strong customer support team. You may need help setting up your survey or troubleshooting issues, so it’s important to have access to support when you need it.
Consider what integrations are important to you. For example, if you use a CRM system, you may want survey software that integrates with it.
Consider all these factors when scoring the marketplace for survey software, and you’ll end up with the best one.
Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.
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