A look inside the Top 25 Survey Software Customer Service

25 Best Online Survey Software in 2023


Table of Contents

Looking for the best survey software for 2023? We’ve created a list of the 25 best online survey software 2023, along with all online survey software comparisons of features and pricing.

If you’re reading this article, you’re probably already aware of the benefits of using online surveys to gather customer feedback.

Gathering customer feedback is crucial to building the best product or service. And online surveys are the way to do it. Even research says so; a survey conducted by Gartner states revealed that  80% of growth organizations use customer surveys to gather customer experience data.

But finding the right online survey software to create online surveys is where you can find yourself in a soup. The internet is brimming with a myriad of options to choose from and it can get difficult to choose the right tool.  

This is why we’ve put together a list of the 25 best online survey software to create surveys. In the list, you’ll find a short description of every tool, a list of its key features and its pricing.

You can use these online survey tools to gather customer feedback, gauge customer satisfaction, predict customer churn, and more. But, before we dive into the list, let’s give you a quick rundown of some features that you must look for in the right survey software.

Take a Tour of Our Feature-Packed Voxco Online Survey Software

What are the features of the right survey software?

Selecting an ideal online survey tool for your brand isn’t as easy as it seems. As multiple platforms available in the market claim to offer similar features, it has become more challenging to pick the right one for them. 

However, there is always a difference in the functionalities offered by various vendors that contributes to one being more suitable than the other. 

Here’s a list of important survey features you should look for: 

  1. Survey logic
  2. Data Export
  3. Branded surveys
  4. Basic & advanced question types

Let’s take a closer look at what these functionalities do. 

1. Survey logic – It is the most common yet, an important feature of online surveys. The platform should allow you to customize logic in your survey flow.

2. Data Export – The platform should support data export via various options. It should allow you to be in control of your data. 

3. Branded surveys– Look for a vendor that allows you to replace any mention of their company from your surveys. The platform should allow you to add your logo, customize the survey domain with your brand name, and design the survey with your brand color, theme, and template. 

4. Basic & advanced question types – The platform should offer basic question types – Yes/No, multiple-choice or open-ended questions –  along with advanced question types – Likert scales, rating scales, matrix, drop-down, multi-media, etc. 

Now, let’s look at the top survey software available in the market to help you make an informed decision.

List of the top 25 online survey software in 2023

According to us, these are the 25 best online survey software in 2023:

  1. Voxco Survey Software
  2. Qualtrics
  3. QuestionPro
  4. HubSpot
  5. GetFeedback
  6. SurveyMonkey
  7. Typeform
  8. SoGoSurvey
  9. Google Forms
  10. HotJar
  11. Alchemer
  12. Qualaroo
  13. Pule Insights
  14. Crowd Signal
  15. BirdEye
  16. AskNicely
  17. Nicereply
  18. Retently
  19. Mopinion
  20. Survey Sparrow
  21. So Go Logistics
  22. SurveyLab
  23. Delighted
  24. Survey Planet
  25. Survicate

Now let’s dig deep into the features of the 25 best online survey software in 2023 

1. Voxco Survey Software

top 25 survey software1

Voxco is the world’s best-in-class survey software that lets you easily conduct powerful surveys. Being a trusted survey engine for 450+ clients in more than 40 countries, Voxco is power-packed with omnichannel capabilities that allow you to conduct online surveys, telephonic surveys, and face-to-face interviews effortlessly. 

Key Features 

  • Reach the audience on their preferred channel – social media, SMS, email, or website. 
  • You can also reach your respondents using phone surveys or mobile-offline surveys
  • With exceptional flexibility and functionality, conduct sophisticated survey research. 
  • Robust survey maker with 100+ question types, 200+ languages, skip logic, randomization, piping, etc. 
  • A powerful centralized dashboard gives you a single unified view of the entire data gathered through different survey mediums.     
  • Round-the-clock 24/7 support to its clients for seamless onboarding as well as launch assistance.
  • An end-to-end customizable solution to meet the changing needs of clients.  
  • If you need a fully featured and customizable survey of your choice, look no further than Voxco. 


Available on request.

Improve customer experience with Voxco

2. Qualtrics​

top 25 survey software9

Qualtrics is a leading survey software in the market that has completely revitalized the use of traditional surveys. With a massive 100+ survey question types and numerous readymade templates to offer, this software has streamlined the process of creating effective and engaging surveys. 

By offering unique functionalities such as logic branching, display logic, and email triggers, Qualtrics paves the way for ensuring a seamless respondent experience.  It lets you select from a whooping list of 30 different graph types and easily export the results to CSV in real time. 

Key Features 

  • Send surveys via multiple channels – email, web, social media, and SMS.
  • NPS® surveys to identify unsatisfied customers. 
  • Qualtrics IQ enables you with predictive intelligence and statistical analysis. 
  • Trigger surveys and customer segmentations. 



Related: Voxco Vs. Qualtrics

3. QuestionPro

top 25 survey software8

QuestionPro is a well-known web-based survey software designed especially for small & medium-sized businesses. This robust platform empowers brands to create effective online surveys, polls, and questionnaires with advanced question types and powerful logic. 

Key Features 

  • It offers hundreds of pre-built survey templates – customize them to resonate with your brand. 
  • It allows you to distribute surveys through emails or integrated popups.  
  • Analyze survey data using a dashboard under your control. 
  • Get 24X7 support via chat and email. 
  • Offers 38 question types. 



Related: Voxco Vs. QuestionPro

4. HubSpot ​

top 25 survey software2

HubSpot’s powerful survey software streamlines the process of gathering qualitative as well as quantitative feedback. It lets you select the ideal format (as desired) and effectively track your surveys to elevate your customer experience.

You can make use of HubSpot to use surveys to their full potential: 

  • Net Promoter Score® (NPS®) survey for measuring customer loyalty.
  • Customer Effort Score (CES) surveys for understanding the effort customers had to make to get in touch with your brand.
  • Customer satisfaction (CSAT) surveys determine your customers’ level of satisfaction across different touchpoints in their journey. 

Key Features

  • Duplicate an existing survey along with the content and features used and edit them to your liking. 
  • Deliver surveys via emails in different languages. 
  • See your survey preview by sliding your survey box position on the web page. 
  • Customize your survey to match your branding. 
  • Create personalized “Thank You” messages based on the response you get. 



5. GetFeedback

top 25 survey software10

Using GetFeedback survey software, you can effortlessly create branded surveys with the help of drag & drop functionality and various personalization features. 

This software is known for offering the utmost flexibility when distributing surveys across different platforms that respondents love. Moreover, it gets integrated with SalesForce, allowing you to check the survey results in the SalesForce dashboard. 

Key Features 

  • It offers 15 free survey templates, which you can customize anytime. 
  • Send surveys quickly via email and SMS. 
  • Personalize surveys using the customer data from Salesforce to tailor the survey experience for each respondent. 
  • Launch multiple NPS® programs. 
  • Automate surveys based on events captured in Salesforce or any other system you use. 


Available on request.

6. SurveyMonkey

top 25 survey software4

Another popular name in the domain of online survey software is SurveyMonkey. The platform offers 15 different question types and 230 survey templates. This software is easy to use and is majorly used for one-off surveys. Although, this software isn’t of much use when you want to measure overall customer satisfaction or plan to re-survey them after a particular time period.

Key Features 

  • Its AI survey tool (SurveyMonkey Genius) reviews your questions and gives suggestions for the best questions and answer options. 
  • In-depth data reports – customize reports to see what you need. 
  • Get 24X7 via email. 
  • Send surveys through social media, mobile chat, email, and weblink. 



Related: Voxco Vs. Survey Monkey

7. Typeform

top 25 survey software5

When it comes to conducting creative surveys, Typeform takes the cake. Comprising an extremely user-friendly interface, this robust software enables you to put a survey together without seeking any help. 

Typeform’s survey software ensures that the respondents participate in the survey smoothly. This software’s free version comes with features such as unlimited questions, limitless answers, custom themes and readymade templates, data export options, as well as basic reporting functionalities.  

Key Features

  • The survey builder supports – display logic, skip logic, and branching. 
  • 800+ pre-made survey templates. 
  • Customize and rebrand your surveys to align with the brand. 
  • Share surveys on social media, email, or website. 
  • 500+ integrations. 



8. SoGoSurvey

top 25 survey software3

As an enterprise-level survey software, SoGoSurvey is known for offering end-to-end survey creation, distribution, and analysis. Due to its ease of use, many businesses prefer this platform to acquire feedback from their intended audience. 

You can select any survey of your choice from a huge variety of templates shared by them. Even the free version of the SoGoSurvey account comes with features like unlimited surveys, unlimited questions, three skip logic freebies, data export, 24 question types, etc.

Key Features

  • Send surveys over social media, and emails, or use embedded forms. 
  • Add video or audio to make your survey engaging. 
  • Create a survey online in multiple languages. 
  • Real-time data collection and analysis to help you stay relevant and responsive. 



9. Google Forms

top 25 survey software12

Google Forms is a top-notch free survey software powered by Google that allows brands to create a survey online through a drag & drop interface quickly. 

Google Forms are known for offering functionalities like unlimited surveys, limitless respondents, automatic data collection in Google spreadsheets, a variety of themes, skip logic, etc. The surveys created by Google Forms can be completely customized. 

Key Features

  • Integration with Google sheets and external systems. 
  • Cloud-based software. 
  • Automatically saves your survey form in your Google Drive. 
  • It only requires a Gmail account. 
  • Real-time collaboration with others. 



10. HotJar

top 25 survey software14

HotJar is known for offering specialized feedback & analytics tools for boosting your website’s visitor experience. Having an enviable reputation in the market, it is popular for its high-performing surveys, polls, conversion funnels, heat maps, and form analysis. 

Although HotJar is mainly considered ideal for website optimization, it also provides exceptional survey features for seamlessly collecting user feedback.

Key Features

  • On-site surveys- capture feedback by launching surveys as a pop-up or sending a link during the user journey. 
  • Drag and drop survey builder enables you to create surveys in seconds. 
  • Customize survey design and branding. 
  • Unlimited surveys on paid plans. 
  • Store survey data for as long as you want. 



11. Alchemer

top 25 survey software13

Alchemer (earlier known as SurveyGizmo) is online survey software that helps you create snazzy surveys. It comes with unlimited surveys & questions as well as free templates. The surveys offered by this software are considered to be more attractive. Moreover, Alchemer offers almost 35+ types of survey questions that can be customized according to your choice.

Key Features 

  • Disc-level data encryption. 
  • Send surveys via multiple channels – email, social media, and website popups, 
  • Customize data reports using filters such as customers, market, etc., to filter data. 
  • Control who has access to the data. 



12. Qualaroo

top 25 survey software6

A popular online survey software, Qualaroo, allows you to gather feedback from the right users at the right time. This software makes use of an exceptional natural-language-processing AI for uncovering actionable user insights easily. 

Due to its features like limitless nudges, sentiment analysis, feedback campaign consultation, advanced audience segmentation, advanced export capabilities, visual customization, as well as seamless third-party integrations, this software is used by various brands like Udemy, eBay, LinkedIn, and Shopify. 

Key Features

  • Trigger surveys based on specific actions, behavior, events, location, etc. 
  • Customize survey branding and branching. 
  • Advanced analytics with sentiment analysis and word cloud. 



13. Pulse Insights

top 25 survey software17

The online survey software offered by Pulse Insights works quite similarly to other questionnaire tools like Qualaroo and Survicate. 

By leveraging a micro survey platform, Pulse Insights is known for gathering data from visitors effortlessly. This survey software can seamlessly integrate responses from different surveys into various tools like web analytics, CRM, A/B testing, and DMP. 

Key Feature 

  • Surveys are compatible with all screen sizes. 
  • Offer responses based on the collected feedback. 
  • Pulse Insight offers three core solutions: 
  1. 360 Insights: Get analytics data across multiple platforms and touchpoints 10-20X faster. 
  2. Progressive profiling: Personalize customer interaction based on their preference and other metrics. 
  3. Engage: Guide customers across their journey using the collected data to take the best action.


top 25 survey software11

Crowdsignal is intuitive survey software that allows you to create customized surveys and share them over the web, email, Twitter, and Facebook. 

After the data collection is successfully completed, it lets you create filters for analyzing the gathered data and allows sharing in reports. This is performed by leveraging raw data export with various programs in Excel, Google Docs, PDF, XML, and CSV. You can also review these survey results in real time. 

Key Features

  • Survey builder supports polls, forms, and quizzes in 14 question types. 
  • Customize surveys to match the brand. 
  • Captcha, IP, email, and password protection – prevent bots from filling out surveys. 
  • Share surveys or quizzes using your own URL.



15. BirdEye

top 25 survey software15

A well-known SaaS platform, BirdEye, is survey software that empowers brands to gather real-time feedback and ratings from users across different channels like social media, review sites, & surveys. 

This software comes with functionalities like review generation, review monitoring, marketing, customer surveys, support ticketing, business insights, listings, competitive benchmarking, etc. Moreover, the speed and ease of use make it a preferred platform among most users.  

Key Features

  • Text message pulse surveys. 
  • Customize surveys. 
  • Automate surveys based on pre-defined triggers. 
  • AI- data analytics include sentiment analysis. 
  • A post-survey follow-up to request reviews. 


Available on request.

16. AskNicely​

top 25 survey software16

AskNicely is a survey software known for collecting effective feedback daily through one-off surveys. Moreover, this powerful software can be easily integrated with your existing CRM, helping you conduct regular samplings and quick surveys. It allows you to respond from your CRM directly. However, its key focus is on NPS® mainly.  

Key Features

  • Trigger customer feedback after an event or transaction. 
  • Gather feedback via email, web, or SMS. 
  • Share survey responses in real-time to the right screen – mobile, PowerPoint, TV, etc. 
  • 40+ CRM integrations. 


Available on request.

17. Nicereply

top 25 survey software18

Retently is survey software that has gained massive popularity due to its best-in-class Net Promoter Score® surveys. Intended to serve businesses of various sizes, it comes equipped with amazing features like custom survey creation, audience segmentation, and omnichannel data collection. 

Key Features

  • Share surveys via email, web pop-ups, and messengers. 
  • Automate post-survey follow-up. 
  • Analyze customer sentiment and discover trends. 
  • Predict opportunities for improvements. 



18. Retently

top 25 survey software19

Retently is survey software that has gained massive popularity due to its best-in-class Net Promoter Score surveys. Intended to serve businesses of various sizes, it comes equipped with amazing features like custom survey creation, audience segmentation, and omnichannel data collection. 

Key Features

  • Share surveys via email, web pop-ups, and messengers. 
  • Automate post-survey follow-up. 
  • Analyze customer sentiment and discover trends. 
  • Predict opportunities for improvements. 



19. Mopinion

top 25 survey software20

Mopinion is a survey software for gathering feedback and transforming it into actionable insights that helps marketing teams truly understand the voice of their customer. With Mopinion, you can easily create customizable feedback forms such as NPS®, CSAT, and CES. 

Key Features

  • Schedule your surveys according to rules like mouse movement, exit intent, time on page, etc. 
  • Intensive visualization through customizable dashboards and in-chart filtering.
  • In-depth data analysis with smart labeling capabilities, text analysis, and sentiment analysis. 
  • Connect with project management tools like Trello or Asana, to act upon feedback while collaborating with the key members of your digital team.  


  • Growth plan $299/month/user.

20. Survey Sparrow

A look inside the Top 25 Survey Software Customer Service

While there are many free online survey tools on the market, SurveySparrow’s online survey software has distinct features that assist users in increasing not only participation but also completion rates of their online surveys.

The conversational character of the questionnaires that you can make with SurveySparrow is one of their most distinguishing features. Your surveys will be more engaging and you will receive a higher number of quality answers if you use a more conversational method to present questions.

Key features:

  • Concentrate on what is important: Create strategies, promote utilization, and build trust.
  • Customer satisfaction: Determine your clients’ degrees of satisfaction.
  • Provide a first-rate experience: Create one-of-a-kind experiences for customers.
  • Take command: Use the dashboard to handle your questionnaires at the same time.
  • Ensure that everyone is on the same page: Enlist the assistance of your employees to help you accomplish your goals.


  • Personal: From $0 to $29 per month
  • Starting at $99-$499 per month for businesses. (plus an elite solution is also available)
  • NPS: From $0 to $299 per month (plus an enterprise solution also available)
  • 360-degree assessments start at $79 per month.
  • Each of the options includes a 14-day free sample.

21. SoGo Logistics

A look inside the Top 25 Survey Software Customer Service

Apple, IBM, Marriott, and Sony are among the companies that use SoGoLytics. However, it is not limited to well-known companies. This comprehensive, end-to-end online survey programme has a strategy to suit any company size.

Key Features:

  • Real-Time Analytics – After you post your survey, the user data is reflected on its interface to help you remain flexible.
  • Extensive CRM Integration – It integrates powerfully with famous CRM applications such as Zapier, Salesforce, Basecamp, and Slack.
  • Options for Distribution – You can disseminate and share surveys worldwide using a variety of methods, such as integrated forms, social media offers, and email emails.
  • Advanced Analytics – Its complete analytics package allows you to watch and analyze survey findings to make better decisions. It provides a variety of representations, such as heat maps, trend lines, and word clouds.
  • Customization Options – With unique logos, colors, and typefaces, you can change the appearance and feel of your surveys.

Pricing :

  • Plus option is $25 per month.
  • $66 per month for the Pro package
  • $99 per month for the premium package

22. SurveyLab​

top 25 survey software24

SurveyLab is another online survey software that aims at helping you create and distribute surveys, collect responses automatically, and generate insightful reports.  SurveyLab is also known for its integration with other CRM systems like Salesforce and ZenDesk.

Key Features

  • Numerous data collection channels such as computers/laptops, mobile phones, QR Code surveys, and SMS. 
  • You can create surveys in multi-language. 
  • Survey branching allows you to customize the appearance and the behavior (custom redirect) of the survey. 
  • Automated survey reports in real-time – Trigger data analysis as soon as you launch surveys. 
  • Share the reports and work with your team by adding the accounts of your co-workers. 



23. Delighted

top 25 survey software25

Delighted offers amazing survey software that allows you to gather employee and customer feedback in real-time. It is a self-serve experience management platform. 

Delighted is equipped with a REST API integration. The integration enables you to schedule surveys as per time intervals. You can also trigger surveys based on custom events. The platform also enables you to close the loop and automate post-survey follow-up to boost engagement with loyal customers. 

Key Features

  • 8 pre-built survey templates – NPS®, CSAT, PMF, eNPS®, CES, Smiley surveys, 5-star surveys, and Thumbs up/down surveys. 
  • Customize surveys to align with your brand image. 
  • Create a survey online in 30+ languages. 
  • Share surveys via email, web, kiosk, iOS SDK, and link for QR, social media, or phone. 
  • Real-time dashboard.
  • Segment your reports based on keywords, scores, tags, etc. 


Free | Premium $224/month/user.

24. Survey Planet ​

top 25 survey software22

Another well-known survey software and questionnaire tool in the market is Survey Planet. This free version of this robust software offers unlimited surveys, custom themes, unlimited questions (that are pre-written), as well as a responsive layout. 

It lets you create engaging surveys due to the efficient question branching and the various languages it includes. At the time of survey creation, you can preview your survey’s live copy on a similar page only. 

Key Features

  • Free survey maker offers pre-made themes for surveys. 
  • Add an image in survey questions, an introduction, or a thank you message.
  • Create surveys in over 30 languages. 
  • Pre-made survey templates.
  • Customize surveys with branded aesthetics. 
  • Use branching or skip logic to skip irrelevant questions.


Free | Pro $15/month.

25. Survicate

top 25 survey software23

Survicate is online survey software that enables brands to conduct targeted surveys across several locations on their specific website. It is equipped with a library of massive predefined surveys that you can select from. It offers top-notch dashboarding capabilities, insightful NPS® analysis, and data export (CSV and XLS) options. 

Key Features

  • Share surveys over email, web, mobile, and in-product. 
  • 15+ question types – NPS®, CES, CSAT, etc. 
  • 125+ survey templates. 
  • Customize surveys to make them on-brand. 
  • Make smart surveys using skip logic, redirects, and custom actions. 



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Choose the survey software that meets your needs

This concludes our list of top 25 survey software. Every tool offers some standard features and competitive pricing. But look for those that offer unique functionality. Review every software and understand the benefits to compare which one would bring more results for your organization.

Want insights that help you grow & improve customer experience?

Use Voxco Insights to capture customer feedback and generate actionable insights.


 What are the benefits of online survey software?

 Here are some of the most important benefits of online survey software:

1. Convenience and accessibility: Online survey software allows respondents to participate in surveys at their own convenience and from any location with an internet connection. This eliminates the need for in-person interviews or paper surveys, which can be time-consuming and expensive.

2. Cost-effective: Conducting surveys online is much more cost-effective than traditional methods. There are no printing or postage costs, and the software can be used repeatedly for multiple surveys.

3. Time-saving: Online survey software can automate many processes, such as sending reminders and collecting responses, which saves time and reduces the workload for researchers.

4. Increased response rates: Online surveys can be designed to be more engaging and interactive, which can increase response rates compared to traditional surveys. Respondents can also complete surveys at their own pace, which can lead to more thoughtful and accurate responses.

5. Real-time data analysis: Online survey software can provide real-time data analysis, allowing researchers to quickly and easily analyze and visualize the results of their surveys.

6. Customization: Online survey software offers a wide range of customization options, including question types, branding, and survey design. This allows researchers to create surveys that are tailored to their specific needs and goals.

7. Data security: Online survey software providers have implemented a range of security measures to protect the data collected from surveys, ensuring that respondents’ personal information is kept safe and confidential.

 What is the best survey software?

 The best survey is the one that fits your needs, business goals, and budget. These days, there are many survey software available on the market. The 25 survey software and tools given in this article are the top ones. You can compare their features, and pricing to find the survey software that fits your needs. The next question explains how you can choose the best online survey software.

 How to choose the best survey software?

 To choose the best survey software in 2023, consider the following factors:

  • Security

Your survey data is sensitive, so you want to make sure that the software you choose is secure. Look for software that has robust security features, such as SSL encryption and secure data storage.

  • Features

Look for survey software that has the features you need. Some features you may need include customizable survey templates, branching and skip logic, question randomization, and data analysis tools.

  • Ease of Use

Make sure the survey software is easy to use, both for you and your respondents. Look for software that has an intuitive interface and clear instructions.

  • Survey templates

If you’re someone who is not an expert-level survey builder, look for survey software that provides survey templates. Even if you’re a pro-level survey builder, survey templates can be a huge help as they can save you a lot of time that you’d otherwise spend creating a survey from scratch. 

  • Range of question types

A survey software that lets you choose from a range of various question types is considered good survey software. 

  • Option to customize surveys

The ability to customize the look and feel of your survey is important. Look for software that allows you to brand your survey and customize the design to fit your needs.

  • Built-in analytics

A survey software that provides real-time analysis of your survey data can save you hours of time and effort. What’s more, it ensures your findings are accurate. 

  • Price

Consider your budget when choosing survey software. Some software is free, while others charge a monthly fee based on the number of surveys or respondents.

  • Customer Support

Look for survey software that has a strong customer support team. You may need help setting up your survey or troubleshooting issues, so it’s important to have access to support when you need it.

  • Integrations

Consider what integrations are important to you. For example, if you use a CRM system, you may want survey software that integrates with it.

Consider all these factors when scoring the marketplace for survey software, and you’ll end up with the best one. 

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

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