You conduct surveys with the aim to gather comprehensive insights from the target audience. Most companies across the world choose to conduct online surveys in the common language of English. However, when operating in an international market or a multi-lingual nation, this practice limits the quality of data and insights.
Out of 8 billion people, 1.5 speak English natively or as a second language. This means when you conduct surveys primarily in English, it can lead to an inaccurate representation of the population and poor-quality insights.
So, what’s the solution to this? That’s exactly what we are going to discuss in this article.
Creating a multilingual survey allows you to connect with your audience in their preferred language. It can help you widen your scope to reach a global audience.
This article is going to walk you through the benefits of multi-lingual surveys in different industries.
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Even though English is a popular language, assuming that all your customers prefer the same language can lead to poor data quality. If your respondents have poor survey experience because of their inability to understand your questions, they are less likely to engage with your organization.
Whether global or domestic audiences engaging them in their native language can help you yield insightful data and deliver higher customer satisfaction. There are more benefits of multi-lingual surveys; let’s take a look at a few.
Surveying an audience in more than one language allows you to reach a larger audience pool. You can reach respondents with certain demographics, behavior, and socioeconomic factors who speak a different language. This allows you to gather representative data from the sub-population central to your target market.
Providing survey respondents the platform to speak in their preferred language allows them to express their views, opinions, and pain points better. This can help your customers feel that you have heard their voice and they are a valued part of your company.
The benefit of multi-lingual surveys is that it shows your company in a favorable light. Your company appears thoughtful and accommodating, which helps you build a stronger relationship with all respondents.
Translating surveys in multiple languages means more people can express their opinions. Respondents are likely to offer an accurate response in their preferred language. This leads to higher completion rates and more representative data.
Using online survey tools with automated translation ensures that you gather reliable and insightful data.
Survey translations can help you understand how your marketing campaigns or efforts are perceived by different customers.
Your market research team can tap into the diverse and unexplored marketplace, thus gathering insights on the global market. This way, you can uncover the market gap and opportunities to develop a better approach when entering a new market.
Conducting market research using multilingual surveys gives you access to a global audience and helps you gather and understand customers of diverse backgrounds.
If you plan to expand your business or enter a new market, translating your surveys into the preferred language can help you learn more about the prospects. Communicating with prospects in their language can help boost loyalty instead of expecting them to adjust to your company.
Investing in automated survey translation can benefit you and your customers. It empowers you to expand your reach in the global market and your audience to express themselves more clearly.
Related read: All you need to know about survey translations.
We have explored why you should translate your surveys in multiple languages, let’s explore the advantages of multi-lingual surveys in different industries.
No matter which industry you operate in, create multi-lingual surveys using robust online survey tools to fill in the knowledge gap. Understand customers’ expectations and solidify brand loyalty by communicating with your target audience in their preferred language.
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Translating surveys into multiple languages ensures that you gather representative and actionable insights. A well-translated survey can make the difference between accurate insights and poor-quality data.
So, let’s look at some of the best practices to create multi-lingual surveys:
Identifying your target audience is vital before you translate the survey. Create a customer profile that aligns with the attributes and qualities you are targeting. Make sure your customer profile also records their location and preferred language.
Once you have created an informative customer profile, you can now tailor the questions based on their interests and also translate the survey into their preferred language.
This way, you can cater to your entire target audience and make it easy for them to provide feedback.
The customer profiles tell you who your respondents are, so now you can translate your surveys into the language of your customers. When writing your survey questions in the primary language, say English, make sure you use unbiased and straightforward language. This way, the tool you use will share accurate translations.
Leverage a tool like Voxco’s automated translation that allows you to translate your surveys in 100+ languages, including RTL languages. Moreover, the functionality allows you to edit your survey translation so that you can ensure localization.
Using images and visual icons can also help you survey non-native-speaking audiences. People interpret pictures more consistently across the world, which can make up for the lack of localization in survey translation.
Share your translated survey among the employees to test the accuracy of the translation. Testing your multi-lingual survey can help you identify and fix flaws and gaps in translation before you deploy the final version.
Join the 500+ global clients who trust our leading survey software to gain valuable market insights, uncover sentiments, and take strategic actions.
Surveys are a necessary part of market research. Using only one language to survey your target audience means you are missing out on key populations contributing half the revenue. Multilingual surveys help you gather insightful data from diverse markets.
Leverage survey software that supports automated translation to ensure flawlessly translated surveys so you can reach a multinational audience.
Join the network of 500+ happy survey creators.
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