
Customer lifecycle management
Customer lifecycle management SHARE THE ARTICLE ON Share on facebook Share on twitter Share on linkedin Table of Contents What is customer lifecycle management? Customer
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Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
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Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore VoxcoÂ
Need to map Voxco’s features & offerings? We can help!
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Applied research refers to a non-systematic process of providing solutions to the specific problems or issues. These problems or issues can be on an individual level group or societal level as well. It is called ‘non-systematic’ due to its direct approach to finding the solutions.Â
The process of applied research is often referred to as a scientific process because it uses the practical application of the available scientific tools to get to the determined solutions.Â
Like normal research, in applied research too, the researcher identifies the problem, formulates the hypothesis, and perform experiments to test it. It further investigates the findings of a pure or basic research.Â
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There is total three types of applied research methods depending on their process of finding the solutions and they are:
Applied research is used widely in various fields of study and research, right from science to social science fields. Further we discuss how it is used in those fields with some if its examples:
Applied research in business sectors is totally dependent on the products and services that they make. Applied research helps such businesses to identify market needs and trends, and then mold their products to best suit the customers.Â
Applied research gives an upper-hand for the businesses as they are able to identify the gaps in their findings and also get the primary information on the target market preferences.Â
Example:Â
Educational fields use applied research to test the teaching processes and better methods towards teaching and learning. Before introducing any new education policies, they are tested for their effectiveness with regards to teaching factors and classroom dynamics and then are implied into action.Â
Educational applied research combines both quantitative and qualitative data gathering methods from primary sources. This data is then analyzed and interpreted using various methods to derive sensible results or conclusions.Â
Applied research in this field is mostly devoted to formulating and testing the various approaches by experimenting with them under certain situations. It is based on empirical findings through accurate observations and descriptions.Â
Example:
As said earlier, applied research is often referred to as a scientific process because it uses the practical application of the available scientific tools to get to the determined solutions.
It is useful in various fields of physics, microbiology, thermodynamics, etc.Â
Example:Â
Researchers use applied research in psychology to determine workplace behaviours, HR and development within the organization to draw solutions.Â
It is widely used in areas where the thinking process of individuals is experimented with by the researcher and then the solutions are drawn to best suit their behaviour.Â
Example:
In the medical field, applied research is mostly used as an evidence-based and solution-oriented method to test new medicines.Â
It works by merging scientific knowledge and methods with health experiences to arrive at evidential and verifiable results.Â
Example:Â
Get market research trends guide, Online Surveys guide, Agile Market Research Guide & 5 Market research Template
Applied research makes use of both quantitative and qualitative methods of data collection to analyze and draw verifiable conclusions.Â
Some of the methods of collecting data for applied research are as follows:
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