Agile Market Research

• Beginning with a precise outline of Project Objectives

In agile projects, it is important that objectives are more tightly focused and that the scope of the project is precisely defined. When you have a clear idea of your project objectives and scope, it is easier to make determinations of the relevance of different insights uncovered through the iterative process. 

• Thinking Small

Agile market research breaks research stages into short cycles, or sprints, so that you can determine what works and what doesn’t, and make changes accordingly. You should think small, rather than creating a large-scale market research plan that takes a lot of time to develop and execute. 

• Responding to Change 

As sprints within agile market research are small and short-lived, you can quickly identify any action that is not producing the results you want. It is important to redirect efforts and respond to change when it is needed. 

• Collaborating to Share Intelligence

Agile market research often involves the use of a team environment where collaboration and shared intelligence is encouraged. This contrasts with traditional market research processes that have teams with a hierarchical chain of command. Agile market research processes require collaboration and each team member must address issues as they arise.