How to Accelerate Survey Research?

Why is nonresponse a problem? 

Nonresponse has two effects on the statistical results: it contributes to an increase in sampling variance of estimates as the effective sample size is reduced from that originally sought, and it contributes to the bias of estimates (along with coverage bias) when nonrespondents differ from respondents in the characteristics measured. 

For sample surveys, the uncovered population is usually estimated by benchmarking the sample to the target population (which will adjust for nonresponse and frame coverage problems) or to the frame representing the target population (which will adjust just for nonresponse). When the non-covered population differs from the covered population in terms of variables of interest, the estimates would be subject to under-coverage bias (even though an adjustment for under-coverage is made in the benchmarking process). 

So basically, the delay in survey research sprouts from slow or no responses from your sample population. 

However, if you take advantage of the technological advancements and the capabilities we have now available, you can easily get faster responses and speed up your research process. 

But how? Today, there are tools that can help you reduce your research time from months to hours. 

 For instance, Voxco Audience is a fully automated market research platform that enables researchers to tap into a vast pool of 10Mn+ B2C and B2B professionals across 50+ countries while ensuring quality and increased sample feasibility between project and vendor. 

With 60% proprietary samples and 90+ data & profiling points, it lets its users add panelists without leaving the platform at 20-30% less ad hoc cost while cutting down the time of research from months to hours. 

What’s more? Researchers can improve conversion-to surveys with many panel vendors, maximize impact with high-quality first-hand data and conduct on-demand omnichannel survey research.