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Creating a Data Analysis Plan

Market research 04 12
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Table of Contents


Data Analysis Plan1

What is a Data Analysis Plan?

A data analysis plan can be defined as a roadmap that outlines how you will go about analysing survey data in the most effective way. This plan should help answer your top research questions that were outlined before the research was conducted.

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Tips to Create an Effective Data Analysis Plan

These are a few tips that can be followed in order to create an effective data analysis plan: 

  • Go Back to your Goals and Research Questions

By going back to the goals and research questions that you had initially outlined, you can refocus on the objectives of your study. This will allow you to plan how you’re going to organize survey data while keeping these goals and research questions in mind. 

  • Analyse Results for your Top Research Questions

Data analysis plans usually begin with the analysis of responses to the primary research questions within the survey. Responses to these questions are the foundation of your topline results.

  • Organize your Questions

In order to extract an insightful understanding of your survey data, you must organize survey questions by attributing each one to your rop research question. This helps categorize responses and can outline which data you require to answer the main questions of the survey. 

  • Create Demographic Groups

An important part of identifying the significance of the data collected, is identifying different demographic groups by segmenting survey respondents.In order to do this, demographic questions must be included within your survey. These questions must extract information on variables such as age, gender, institution, and more. By understanding the ways in which different demographic groups respond differently to your survey, you can gain perspective that will help you turn data into actionable insights. 

  • Understand the Statistical Significance of Data Collected

It is important to be sure that your respondents are representative of your target population. If random sampling, for instance, was used to select a sample group, a more arbitrary group of individuals are responding to your survey. It is important to understand the statistical significance of the data collected, as a low statistical significance will have a higher probability for error, giving you unreliable results. 

  • Outline the Difference between Correlation and Causation

Every aspect of the data must be analysed before making assumptions, as certain correlations found within the data may not have a causal relationship. You want to avoid drawing any inaccurate conclusions; hence, you must analyse any correlation before expressing a relationship between the variables.

  • Compare Survey Results with past Data

Comparing your survey results with data collected in the past will give you an idea of trends and can help you understand whether your company is doing better or worse over time. If this is your first time collecting data, make sure you use these results as a benchmark for your next data analysis. 


Data Analysis Plan2

Ways in which you can Present Survey Results

These are a few ways in which your survey results can be presented:

  • Graphs/Charts
    A visual representation of data using different graphs and charts. 
  • Data Tables
    Data tables are simply a series of columns and rows that present a tabular report of collected information. 
  • Reports
    A structured document that outlines everything about your study, from the executive summary to your conclusions and recommendations. 
  • Infographics
    Infographics are graphic visual representations of data that contain texts explaining the visuals as well.
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Why Choose Voxco

These are a few ways in which Voxco can enhance your data analysis process: 

  • Allows you to Dive Deeper into Data

Voxco’s dynamic dashboards and analytics create real-time visual data stories with just a single click.

  • Centralised Survey Authoring

Voxco’s survey software allows you to create your survey once and deploy it across all of your channels. This saves time as it eliminates the need for reprogramming questionnaires.

  • Omnichannel Platform

Voxco’s survey software is a global leader in cloud and on-premise omnichannel survey software. Our integrated survey platform allows you to obtain survey data through various channels, including offline, mobile, web, and phone surveys.

  • Additional Survey Tools

Voxco’s data collection modes are also supported by additional tools such as Panel Manager, and Voxco Analytics and Dashboard. With Voxco, you also have access to a skilled and experienced services team that can help cover all your needs

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