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A good brand positioning statement will allow you to present your brand’s purpose and value to its target customers. It tells them why your brand is different in the market and what it is known for.
A brand positioning statement can include the following aspects of your brand:
Create an actionable feedback collection process.
In this article we will see some effective brand positioning statement examples and how they aced the markets based on their statements:
Brand positioning statement: “To be the world’s best beverage company”. Being the best means providing outstanding quality, service, cleanliness and value, so that their every customer is contented and happy with their products.”
Pepsi has been around for a very long and has managed to be the most favoured drink. It is because it presents itself as a youth-driven and forward thinking brand. It was able to deep root its foot in the market by providing unique products and general experience.
Brand positioning statement: “Our vision is to be the earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”
When we think of Amazon, there is not one thing that is not available. It provides everything right from books, through house décor, clothes, kitchen supplies, to payments methods and even an OTT platform.
It provides its users with a full-fledged experience of shopping in one place. Its logo depicts the same with the arrow that goes from “A” to “Z” implying it has everything from A to Z that the customers need.
Brand positioning statement: “To bring the best user experience to its customers through its innovative hardware, software, and services. We believe that we are on the face of the earth to make great products and that’s not changing.”
Apple is known as a luxury brand in technology, but that’s not what it is only known for. Apple advertises itself focusing on the security of data of the customers which is exactly what they prefer these days.
Along with it, apple also produces unique products which makes them one of a kind brand.
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Brand positioning statement: “At Nike, we’re committed to creating a better, more sustainable future for our people, planet, and communities through the power of sport.”
Nike has grown through the years to gradually provide all the essentials for athletes right from shoes to outfits and accessories. It is known for providing products that have comfort and performance.
Nike promises its customers to provide quality products and its slogan “Just Do It” motivates the athletes to push themselves even harder every day making them believe they are a part of something big.
Brand positioning statement: “Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”
Facebook was started as a communication application where people can connect to their old as well as make new friends. Even though a lot of competition came later on with the passing years, Facebook still stands as the prime social media platform all over the world.
Facebook is known to change the way the world sees online communication and interaction which makes it special.
Brand positioning statement: “Empower every person and every organization on the planet to achieve more”, to give a sense of unity to its separate business entities.”
Microsoft provides work-related software tools for businesses and huge organizations. Right from building operating systems, it now provides cloud technologies, showing that it is upgrading with the times.
Microsoft is known for providing the perfect software suite that makes a PC efficient and has all things in one place.
Brand positioning statement: “Alexa.com is a trusted source of insights into digital behaviour that marketers use to help win their audience and accelerate growth. Subscribers to the Alexa Marketing Stack leverage rich competitor and audience insights that help them better understand their audience, discover opportunities for growth across multiple marketing channels, and manage the day-to-day workflows of planning, creating, optimizing, promoting, and measuring the effectiveness of their content marketing.”
Alexa’s brand positioning statement covers its capabilities of providing efficient service and giving confidence to the customers that they can develop trust in the brand.