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Today, agile market research is the way to ensure you are incorporating your target customer and employee needs into products, communications, and services. It is a roadmap that leads to effective decision-making to maximize profits and market share across the board.
Customers expect and demand a seamless and relevant experience. They have grown accustomed to marketers’ knowledge of their preferences and anticipation of their needs.
By learning exactly what your audience wants and needs, you can quickly make effective decisions that will lead to increased market growth and a healthy bottom line.
We know, as smart business owners, you’re already doing that, but are you efficient enough? Does your current process allow you to accelerate market research? Is it providing you with faster insights?
If the answer to the above questions is NO, then it’s high time you adopt a market research platform.
It’ll not only help you get consumer insights faster, but also allow you to evaluate competitor performance, market saturation, and potential market gaps.
We’ll discuss more benefits of using an automated market research tool later in this article, but first, let’s look for the signs that’ll tell you if you need one.
Conducting exploratory research seems tricky but an effective guide can help.
As a business, time is money. There is nothing worse than spending time and money on a process that doesn’t provide the results you need to thrive.
Here are some signs that your market research process requires an automated marker research platform:
When your competitors are gaining traction while you’re stuck in the rut, it’s a sign that you need to take a look at your market research techniques and tools.
There’s possibly a huge gap between what your customers need and what you’re delivering.
By adopting an automated market research platform, you’ll be in a position to fill those gaps. How? Let us understand this with an example of Voxco Audience.
Voxco lets you connect with a pool of 10M+ online research panels. You can use 90+ data and profiling points to choose the right panel for your research project.
Since these panels are provided by a trusted third-party vendor, who you can manage from your dashboard, you’re in full control of the insights and timelines.
The exposure to the right panel and faster generation of relevant customer insights, help drive you forward towards a larger market share.
Even though this is the most obvious one, it’s worth a mention. If your current market research process isn’t making it easier for you to accelerate your research process in due time, what’s the point?
An effective research process is one that is complete in a set timeline, without researchers having to wait for months to get insights and then perform the analysis.
An automated market research platform will make it simple to conduct research, get insights faster, and see where you stack up against competitors in record time, making your marketing research 10x more efficient.
Insights are important, in fact very important in a marketing research process. But, if your insights aren’t coming from the right source, they aren’t much of help.
Surprisingly, 88% of companies rely on third-party customer data, rather than gathering customer insights themselves.
Don’t be one of those companies. Instead, focus on becoming an insights-driven company by using a reliable online research platform that will seamlessly adapt to the best insight methods, allowing you to target any customer, prospect, or employee at any time.
Market research should be done differently depending on the industry. So, if you’re relying on a blanketed one size fits all approach, STOP!
Instead, invest in an automated market research platform that lets you perform targeted research with 90+ data & profiling points, leaving you with high ROI, and an edge against the competition.
If you’re spending a huge amount of marketing campaigns, but yet, are not able to assess what’s working and what’s not, you’re probably marketing to the wrong audience.
What you need is data-driven marketing, and a way to map your efforts to pipeline so that you can maximize your marketing’s impact.
With a market research platform, that connects you with the right research panel, you’ll be able to assess the impact of your marketing efforts including the effectiveness of marketing campaigns to adjust targets and maximize ROI.
All these signs are enough reasons to switch to a reliable market research tool but here are some benefits that you should consider too.
It helps reduce survey research time from months to hours along with high-quality responses with large proprietary samples.
It allows you access to the ever-increasing robust set of samples and 60% of proprietary samples in north America.
It lets you collect rich, first-hand insights using live dashboards and custom in-depth reports along with one-click summaries to anticipate trends in real-time.
It lets you integrate real-time feedback with operational data to make strategic decisions.
With 90+ data & profiling points, you get access to curated & real profiles only.
By letting you automate the most time-consuming tasks, it helps increase the productivity of researchers and thereby increases the overall output.
Not only do you save more than 20-30% over an ad-hoc rate card, but it can save your team time in dealing with bids and approvals on every project.
Gives more depth to your studies with eye-tracking, facial coding, and video open-ended questions.
With features such as google captcha, duplicate IP check, VPN & Proxy protection, custom screening questions in place, it ensures top-notch data quality & security.
Exercise full control of panel vendor management from your dashboard.
When all the signs mentioned above, or any one of them start to surface, you will know it’s time to adopt a reliable market research tool.
And we have just the right one to recommend to you- Voxco Audience, a fully automated market research platform from Voxco.
Voxco Audience helps you accelerate your survey research projects by letting you generate on-demand customer insights.
Whether it is customer satisfaction, product development, brand perception, or anything else, you can adopt Voxco Audience for a better and faster market research process.