360 customer service

• Accurate customer information 

Customer 360 serves right when teams need to access to the “true” data. As a single source of truth, they get all the customer information needed in one single place. How is this “true” data possible? When the customer data is integrated, it is checked for its validity. It is called single version of truth. It is a data that is agreed upon by the organization to be the one true form of data that best represents the organization. 

So when teams access this data, it is confirmed that it is the true version. 

• Important customer insights 

Customers come up with so many channels to make contact with the business, all according to their convenience. It can be a phone call, a comment under a post related to your business or product, shopping app reviews, surveys answers and what not. All this data is in every form possible. So when you sit down to actually compile all this data, it becomes a hectic task, let alone getting hold of the really important data. 

With customer 360 view, you get all the data integrated in one place without your intervention to compile it. You get all the customer information, their purchase history, contact information, business interactions and much more in one place with 100% accuracy and correctness. It is due to the process when it goes through the approval of the important team members before declaring as a single version of truth.