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30 Customer experience quotes that will inspire you

Customer Experience

Ensuring an excellent customer experience can be tricky but an effective guide can help.


Table of Contents

Customer experience refers to the impact that customer interactions have on their perceptions and attitude towards a company. Each and every interaction , no matter how big or small it might be, brings some value change to the customer impression about a company.

Important business metrics such as retention , loyalty , promotion and equity, circle around the quality of customer experience that gets delivered by a company . Great business leaders , management professionals and entrepreneurs talk about the importance of delivering high-end customer experience as the key to success.

The importance of customer experience shouldn’t be undermined by any organization looking to channelize their efforts in the right direction. Here are 30 customer experience quotes that will help keep customer experience at the top of your mind.

Customer experience

“While employees consistently execute the mandatory job functions for which they are paid, they inconsistently demonstrate voluntary customer service behaviours for which there is little or no additional cost to their employer.”

–Steve Curtin

  “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

 – Maya Angelou

  “A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so.”

 – Mahatma Gandhi

“You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer experience is, how can you possibly design the desired future state?”

 – Annette Franz

 “Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.”

– Walt Disney

 “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.”

 – Chip Bell

 “If you are not taking care of your customers, your competitor will.”

– Bob Hooey

 “Customer experience better be at the top of your list when it comes to priorities in your organization. Customer experience is the new marketing.”

– Steve Cannon

 “Building a good customer experience does not happen by accident. It happens by design.”

–Clare Muscutt

“Exceptional customer experiences are the only sustainable platform for competitive differentiation.”

– Kerry Bodine

 “Customer experience is one of the two core pillars of customer retention; the thing is, you can’t grow if your customers don’t stick around.”

– Jes Kirkwood

 “Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers there is no company!”

– Connie Elder

 “The most valuable resource you can give customers is your time. Listen to them to uncover their real needs. Only then can you find a way to solve their problems or meet their expectations. Treat the cause, not just the symptoms.”

– Ginger Conlon

 “The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.”

– Richard Branson

 “A good design shows respect for your customer and you’re either respectful of their time or respectful of what it is that they desire, and so it makes it a very fundamental element to everything that you do.”

– Penny Wilson

“Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can.”

–Gary Comer

 “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.”

– Ray Kroc

 “Your most unhappy customers are your greatest source of learning.”

– Bill Gates

 “Courteous treatment will make a customer a walking advertisement.”

– J.C. Penney

 “Customer service shouldn’t just be a department, it should be the entire company.”

– Tony Hsieh

 “It is so much easier to be nice, to be respectful, to put yourself in your customer’s shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.”

– Mark Cuban

 “Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price.”

– Lauren Freedman

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 “A lot of people have fancy things to say about customer service, but it’s just a day-in, day-out, ongoing, never-ending, persevering, compassionate kind of activity.”

– Christopher McCormick

 “We have entered the era of the customers. Today, providing customers with outstanding customer service is essential to building loyal customers and a long-lasting brand.”

– Jerry Gregoire

 “The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.”

– Valeria Maltoni

 “If you make a sale, you make a living. If you make an investment of time and good service in a customer, you can make a fortune.”

– John Rohn

Improve Customer Retention

“Don’t try to tell the customer what he wants. If you want to be smart, be smart in the shower. Then get out, go to work, and serve the customer!”

– Gene Buckley

 “Don’t reinvent the wheel. Focus on winning one customer at a time. Be honest and sincere. Do what’s right. There’s nothing magical about this. That’s been my guiding principle. To make it work, you have to live it every day. Make it your mindset.”

—Robert Spector

“People don’t just buy your products that they can see; they buy your attitude that they can sense” 

– Roxanne Emmerich

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”

 – Steve Jobs

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