25 Customer Experience Quotes for 2022 Research Design

25 Customer Experience Quotes for 2024


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25 Insightful Customer Experience Quotes to Keep you Motivated in 2024!

25 Customer Experience Quotes for 2022 Research Design

Customer experience refers to the perception customers have of a brand based on their cumulative interactions with a brand from the start to the end of their customer journey. Organizations must prioritize customer experience in order to remain competitive and achieve organizational growth. 

Let’s take a look at 25 inspiring customer experience quotes that encapsulate the importance of customer experience to inspire you to take a more customer-centric approach in 2024. 

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  • “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” 

– Warren Buffett, CEO of Berkshire Hathaway

  • “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” 

– Maya Angelou, Writer

  • “Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” 

– Walt Disney, Co-Founder of The Walt Disney Company

  • “When you serve the customer better, they always return on your investment.” 

– Kara Parlin, Content Strategist

  • “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” 

– Ray Kroc, McDonald’s CEO (1967-1973)

  • “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.”

– Chip Bell, World-Renowned Author on Customer Loyalty and Service Innovation

  • “If people believe they share values with a company, they will stay loyal to the brand.” 

– Howard Schultz, Starbucks Chairman and CEO (1986-2000, 2008-2017)

  • “The key is to set realistic customer expectations, and then not just to meet them, but to exceed them – preferably in unexpected and helpful ways.” 

– Richard Branson, Founder of the Virgin Group

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  • “Your most unhappy customers are your greatest source of learning.”

– Bill Gates, Co-Founder of Microsoft

  • “There is only one boss. The customer.” 

– Sam Walton, Founder of Walmart

  • “Customers who love you will market for you more powerfully than you can market for yourself.”

– Jeanne Bliss, Leadership and Customer Experience Advisor

  • “Every day we’re saying, ‘How can we keep this customer happy?’ How can we get ahead in innovation by doing this because if we don’t, somebody else will.” 

– Bill Gates, Co-Founder of Microsoft

  • “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” 

– Steve Jobs, Founder of Apple Inc.

  • “The customer’s perception is your reality.” 

– Kate Zabriskie, President of Business Training Works

  • “We see our customers as invited guests to a party, and we are hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”

– Jeff Bezos, Founder and Executive Chairman of Amazon

  • “Customer Experience Management is the art and science of coaxing lifetime loyalty from daily transactions.” 

– Steve Curtin, Author and Expert on Leadership and CXM 

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  • “An exceptional customer experience is the only sustainable form of competitive differentiation.” 

– Kerry Bodine, Founder of Bodine and Co.  

  • “There’s no technology that can be ‘the answer’ to better customer experience in the absence of effective strategy and planning.” 

– Brad Cleveland, Customer Experience Consultant and Author

  • “The best advertising you can have is a loyal customer spreading the word about how incredible your business is.” 

– Shep Hyken, Author and Expert on Customer Service and Experience 

  •  “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” 

– Scott D. Cook, Co-Founder of Intuit

  • “Courteous treatment will make a customer a walking advertisement.” 

– James Cash Penney, Founder of J.C. Penney

  • “It is not the employer who pays the wages. Employers only handle the money; It is the customer who pays the wages.” 

– Henry Ford, Founder of Ford Motor Company

  • “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.”

– Kevin Stirtz, Author on Customer Experience and Leadership Management

  •  “Make every interaction count, even the small ones. They are all relevant.” 

– Shep Hyken, Author and Expert on Customer Service and Experience 

  • “Building a good customer experience does not happen by accident. It happens by design.” 

– Clare Muscutt, CX Entrepreneur 

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