25 Customer Experience Quotes for 2024

• “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” 

– Warren Buffett, CEO of Berkshire Hathaway

• “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” 

– Maya Angelou, Writer

• “Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” 

– Walt Disney, Co-Founder of The Walt Disney Company

• “When you serve the customer better, they always return on your investment.” 

– Kara Parlin, Content Strategist

• “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” 

– Ray Kroc, McDonald’s CEO (1967-1973)

• “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.”

– Chip Bell, World-Renowned Author on Customer Loyalty and Service Innovation

• “If people believe they share values with a company, they will stay loyal to the brand.” 

– Howard Schultz, Starbucks Chairman and CEO (1986-2000, 2008-2017)

• “The key is to set realistic customer expectations, and then not just to meet them, but to exceed them – preferably in unexpected and helpful ways.” 

– Richard Branson, Founder of the Virgin Group