What better time to reflect on our achievements of 2018 than now, as we usher in the new year? We sat down with our teammates from Sales and Product to chat about key highlights, and our hopes for 2019!
An important, and sometimes angst-ridden, narrative which surrounded the survey industry in 2018 was the enactment of GDPR and privacy regulations. While it did place extra responsibility on survey organizations, at Voxco, we applaud the goal of protecting respondent privacy.
It’s an important component in ensuring respondents feel comfortable sharing their information in legitimate survey research. As such, we worked diligently to ensure our own processes and software are GDPR compliant and we are happy to say that our services are compliant with regulations!
We also went one step further and developed new software features to better manage personally identifiable information (PII).
Personally identifiable information (PII) refers to any data that can possibly identify an individual. Any information that could potentially be used to distinguish a person and can be de-anonymized is also PII.
Now, our clients can easily manage such data to adhere to privacy requirement, including:
In addition to launching the new privacy features, this past year we also released a major upgrade to our survey platform. It included a refreshed UI and UX-focused interface, with closer platform integration between our different survey modes, and a host of new productivity features.
We regularly update our software based on customer feedback and shifts in the market. We believe that the best new features are the ones that help our clients do their jobs better and faster.
We have whole slew of new features in the pipe for 2019 – including the release of a new SaaS Dialer. Stay tuned!
On top of working on our own roadmap, we are also always on the lookout for new partners who can help us offer complimentary products and services. This year we are pleased to have partnered with Market Sight, an industry leader in the data analytics space, to launch Voxco Analytics. This newest Voxco product is a robust, easy to use data analysis and visualization system that integrates with our survey modes. It has never been easier to share response data in a convenient, user-friendly way.
And finally, for any team that works as hard as we do, it’s important to blow off steam and try new activities together! We tried some new things; including axe throwing, a local rapids ride, and escape rooms. We are definitely going to continue this tradition in the new year!
This has been an amazing year, and we cannot thank our clients enough. It has been another record-breaking year for new clients, from different organizations across many industries. In addition to our new clients, we thank our existing client base for their continued support.
In the new year, we will be continuing to focus on rolling out software updates that are inline with customer and market demand, treating data of all kinds with respect, and growing as a team!