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Brand awareness is a marketing term that describes the degree of customer recognition of a brand by its name. Companies with solid brands catch people’s attention and remain memorable, achieving high brand awareness in the process. Increased brand awareness can prove highly advantageous to companies as it leads to increased customer trust and loyalty and lower price sensitivity.
You can categorize brand awareness into the following five categories:
Here is a list of 10 different strategies that you can use to build your organization’s brand awareness:
Companies with high brand awareness benefit from increased customer trust, increased credibility, higher customer loyalty, lower price sensitivity, and so much more. Most brands strive to create a solid image to avail these benefits.
There are five main types of brand awareness:
Unaided brand awareness refers to when customers recall a specific brand when asked an unprompted question about a product category. Top-of-mind brand recall is specific to the first brand that comes to a customer’s mind when asked a spontaneous question about a product category.
These are a few ways in which organizations can build their brand awareness by using social media as a tool:
Brands such as Coca-cola, Apple, and Nike all have high levels of unaided brand awareness and have achieved top-of-mind brand recall within their respective product categories.