10 Best Practices for Conducting Market Research with Survey Software


10 Best Practices for Conducting Market Research with Survey Software Quantitative Research
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If you’re a brand that sells a product or a service, chances are you already know your target customers and are aware of their preferences, their buying habits, your competitors, etc. However, if not, you need to conduct thorough market research, preferably using a market research survey. It may sound like a tedious process but trust us on this- if you follow the best practices and use the right tools, conducting market research is a peace of cake. 

In this blog, we will give you basic know-how of market research and survey software and dive into ten best practices for conducting market research with survey software. 

Let’s get started.

What is Market Research?

Market research is the process of gathering and analyzing information about a particular market, including the target audience, competition, and industry trends. Market research is often conducted using tools like market research surveys which can be online, offline, face-to-face, phone surveys, etc.

Why do you need market research?

As mentioned earlier in this article, market research helps you identify new market opportunities, understand your target audience, evaluate their brand perception, test marketing strategies, and more. 

This research is essential for businesses to make informed decisions about their products, services, and marketing strategies.

What is survey software?

Survey software is a computer program that is used to create, distribute, and analyze surveys. It allows its users to design custom surveys, distribute them to their target audience, and gather and analyze survey feedback. You can use survey software to conduct a wide range of surveys, including customer satisfaction surveys, employee feedback surveys, market research surveys, and more.

How does survey software help in market research?

Survey software can help businesses conduct market research more efficiently and accurately. Here are some of the key benefits of using survey software for market research:

1. Increased reach

Survey software allows businesses to reach a larger audience more quickly and easily than traditional research methods. Surveys can be distributed via email, social media, or other online channels, reaching a diverse group of respondents from different locations and backgrounds.

2. Cost-effectiveness

Conducting research through survey software is often more cost-effective than traditional research methods, such as phone or in-person interviews. Businesses can save money on printing, postage, and other expenses associated with data collection.

3. Improved accuracy

Survey software helps to reduce errors and inconsistencies in data collection and analysis. The software can be programmed to validate responses and ensure that respondents are answering questions correctly. This reduces the risk of data being skewed by biased or inaccurate responses.

4. Real-time data analysis

Survey software allows businesses to analyze survey results in real-time, providing instant insights into the data collected. This allows businesses to make quicker decisions and respond to market trends more effectively.

Voxco offers easy-to-use online survey tools with robust features to create interactive and engaging surveys.

100+ question types, skip-logic, multi-lingual capability, white-label, and more.

10 Best Practices for Conducting Market Research with Survey Software

Here are some of the best market research practices that we shall discuss in this article:

1. Define your research objectives

Before creating a survey, define what you want to achieve with the research. Establish clear research objectives and specific questions you want to answer. This will help guide the survey design and analysis.

2. Choose the right survey software

Select a survey tool that meets your needs, taking into account your research objectives, target audience, and budget. Look for software that offers customizable templates, user-friendly interfaces, and powerful analytics capabilities.

3. Design effective survey questions

Craft clear, concise, and unbiased questions that elicit meaningful data. Avoid leading questions, complex wording, and jargon that may confuse respondents.

4. Recruit the right participants

Identify and recruit participants that represent your target audience. Use targeted recruitment methods like social media, email campaigns, or paid advertising to reach your desired respondents.

5. Keep the survey short

Limit the survey length to reduce respondent fatigue and increase response rates. Keep the survey focused on your research objectives, and avoid adding unnecessary questions that may dilute the data quality.

6. Test the survey before the launch

Test the survey on a small group of people before launching it to a larger audience. This will help you identify and fix any issues with the survey design or wording.

7. Launch and promote the survey

Use a multi-channel approach to promote the survey, including email, social media, and paid advertising. Clearly communicate the purpose of the survey and its importance to your target audience.

8. Analyze and interpret the data

Use robust data analysis tools to transform raw data into insights. Identify patterns, trends, and correlations in the data, and compare them to your research objectives.

9. Share the findings

Share the survey findings with stakeholders and decision-makers in a clear and concise way. Use data visualization tools like charts, graphs, or infographics to make it easy to understand the insights.

10. Use the insights to drive action

Use the insights gained from the survey to inform your business strategy, product development, or marketing efforts. Act on the insights to drive positive change in your organization.


So, those were the best practices that can help you conduct market research with survey software more effectively and efficiently. This will help you gain valuable insights into their target audience and make data-driven decisions that improve your business outcomes.

Remember to apply these practices to your market research process, and you’ll be surprised to see how your survey outcomes improve multifold. Also, do not forget to combine these practices with survey software that is flexible, easy to use, and rich in features.

Looking for the best survey software? Try Voxco Online

Named a leader in the survey software category by G2

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