Data Quality

Voxco Audience Data Quality Promises

Businesses need insights from the Right Respondents.

When we say Right Respondents, we mean those people who are real, authentic, and genuine. These participants offer insights and opinions that you can trust and upon which you can build your data-driven decision.

Voxco Audience Data Quality Promises Data Quality

Voxco Audience keeps the need for Right Respondents at the core of its process. It offers you 10M+ professional respondents, vetted and verified, and consented to participate in surveys. 

Voxco Audience embraces advanced technologies to find relevant audiences and verify their identity using AI and ML. 

How Voxco Audience ensures Data Quality
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Voxco Audience Data Quality Promises Data Quality

Professional Respondents

Our panel members are recruited globally, thus offering access to a robust sample of over 10 M panelists. Additionally, we offer 60% of the proprietary sample in North America.

Voxco Audience Data Quality Promises Data Quality

Bot and Fraud Detection

With technologies like MaxMind, IP, and Proxy Detection, we maintain the quality of the data collection. These technologies help detect any bad actors and terminate them early in the survey/research.

Voxco Audience Data Quality Promises Data Quality

Screen Respondents

We allow you to ask red herring questions to enable you to recruit only relevant participants. 

You can also leverage AI open-end validation tool to eliminate any suspicious respondents.

Voxco Audience Data Quality Promises Data Quality

Control Survey Requirements

Our platform allows you to limit the country you want to gather responses. 

You can also set a quota on parameters like age and gender.

Voxco Audience Data Quality Promises Data Quality

In-survey Quality Checks

Using AI and ML, our platform assigns risk scores to respondents and automatically guides respondents to either the next question or out of the survey.

Leverage the power of Voxco Audience at every step of your sample process
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Voxco Audience Data Quality Promises Data Quality

When building your sample:

Leverage IP detection, Proxy or VPN detection, MaxMind score, and dedupe to conduct your own quality check. Identify any suspicious behavior and verify the identity of the participants. 

Voxco Audience Data Quality Promises Data Quality

MaxMind

Estimate the risk score of an IP address and decide whether to accept their response or remove them.

Voxco Audience Data Quality Promises Data Quality

IP Detection

Limit one survey to one participant.

Voxco Audience Data Quality Promises Data Quality

Proxy detection

Identify any respondents using proxy or VPN and remove them within seconds.  

Voxco Audience Data Quality Promises Data Quality

Dedupe

Limit participants from reappearing on the same surveys. Eliminate the risk of duplicate data.

Within the Survey:

Evaluate respondents’ performance when taking the survey with screening, encrypted survey links, bot detection, speeder check, and open-end validation.

Voxco Audience Data Quality Promises Data Quality

Bot Detection

Identify whether a respondent is a bot or human by embedding CAPTCHA in your survey.

Voxco Audience Data Quality Promises Data Quality

Encrypted Survey Links

Generate survey links unique to a qualified participant.

Voxco Audience Data Quality Promises Data Quality

Screening

 Ask red herring questions to allow only relevant participants to move forward in the survey.

Voxco Audience Data Quality Promises Data Quality

Speeder check

Flag any respondent who moves through or finishes the survey in lesser than the chosen time frame.

Voxco Audience Data Quality Promises Data Quality

AI open-end validation tool

 Look for gibberish or meaningless answers and keep them from completing the survey.

In this world of data privacy, Voxco Audience builds trusted relationships with our members to help researchers reach the voice of real people. We are GDPR compliant and prioritize the consent of our respondents to maintain integrity.