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Data Quality
Voxco Audience Data Quality Promises
Businesses need insights from the Right Respondents.
When we say Right Respondents, we mean those people who are real, authentic, and genuine. These participants offer insights and opinions that you can trust and upon which you can build your data-driven decision.
Voxco Audience keeps the need for Right Respondents at the core of its process. It offers you 10M+ professional respondents, vetted and verified, and consented to participate in surveys.Â
Voxco Audience embraces advanced technologies to find relevant audiences and verify their identity using AI and ML.Â
Professional Respondents
Our panel members are recruited globally, thus offering access to a robust sample of over 10 M panelists. Additionally, we offer 60% of the proprietary sample in North America.
Bot and Fraud Detection
With technologies like MaxMind, IP, and Proxy Detection, we maintain the quality of the data collection. These technologies help detect any bad actors and terminate them early in the survey/research.
Screen Respondents
We allow you to ask red herring questions to enable you to recruit only relevant participants.Â
You can also leverage AI open-end validation tool to eliminate any suspicious respondents.
Control Survey Requirements
Our platform allows you to limit the country you want to gather responses.Â
You can also set a quota on parameters like age and gender.
In-survey Quality Checks
Using AI and ML, our platform assigns risk scores to respondents and automatically guides respondents to either the next question or out of the survey.
When building your sample:
Leverage IP detection, Proxy or VPN detection, MaxMind score, and dedupe to conduct your own quality check. Identify any suspicious behavior and verify the identity of the participants.Â
MaxMind
Estimate the risk score of an IP address and decide whether to accept their response or remove them.
IP Detection
Limit one survey to one participant.
Proxy detection
Identify any respondents using proxy or VPN and remove them within seconds. Â
Dedupe
Limit participants from reappearing on the same surveys. Eliminate the risk of duplicate data.
Within the Survey:
Evaluate respondents’ performance when taking the survey with screening, encrypted survey links, bot detection, speeder check, and open-end validation.
Bot Detection
Identify whether a respondent is a bot or human by embedding CAPTCHA in your survey.
Encrypted Survey Links
Generate survey links unique to a qualified participant.
Screening
 Ask red herring questions to allow only relevant participants to move forward in the survey.
Speeder check
Flag any respondent who moves through or finishes the survey in lesser than the chosen time frame.
AI open-end validation tool
 Look for gibberish or meaningless answers and keep them from completing the survey.
In this world of data privacy, Voxco Audience builds trusted relationships with our members to help researchers reach the voice of real people. We are GDPR compliant and prioritize the consent of our respondents to maintain integrity.