The Art of Asking: How Experts Craft Engaging Questionnaires

Too many questionnaires are built around what researchers need, not how people actually think, read, or respond. The result? Rushed answers. Higher dropout rates. And insights that don’t hold up under pressure.

In this candid guide, research expert Annie Pettit breaks down what it really means to write engaging surveys, and why so many miss the mark. It’s not about shortening every survey or making questions fun. It’s about writing with empathy, asking clearly, and designing in a way that respects the respondent’s time and attention.

You’ll come away with:

• A clearer definition of what “engagement” looks like in a real-world survey
• Strategies for improving layout, logic, length, and tone
• Pretesting methods that catch problems before your data does
• A new lens for writing surveys that work for your team and your respondents

Because good research starts with good questions, and a little more respect for the people answering them.

Download the guide and start building questionnaires people want to finish.