CATI Survey Software

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What is a CATI Survey Software?

Computer-assisted telephone interviewing (CATI) is a telephone-based interview system that is guided by a questionnaire displayed on a computer screen. CATI survey software makes telephone interviewing easier to conduct as the interviewer enters the responses in real-time while they are talking to respondents. This allows researchers to obtain insights quicker as they don’t have to wait for the transcription or coding of responses. CATI survey software is also popular due to its remote site capabilities that allow interviewers to conduct surveys no matter where they are.

What are the Benefits of Using a CATI Survey Software?

Let’s look at a few of the benefits of using a CATI survey system:

Quicker Data Entry

Agents enter interviewee responses into the software as soon as it is obtained, making the data entry process much quicker. Additionally, the data is inputted in a structured format, eliminating the need for manual transcription and data entry.

Increased Agent Productivity

CATI survey software takes care of sample distribution and routing instructions, allowing agents to focus on the interviews themselves.

Remote Site Supervision

The CATI survey software provides remote supervision for home agents and therefore facilitates conducting interviews from multiple sites.

Multilingual Capabilities

Some CATI survey software, such as Voxco’s, facilitate multilingual capabilities even within one study.

Seamless Omnichannel Integration

Manages phone, online, and offline survey channels from a single integrated platform designed to optimize multi-mode studies.

Sophisticated Fieldwork Management Tools

CATI survey software helps maximise your survey response rates with tools such as time zone management and smoothing functions.

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Why is a CATI Survey Software Important?

CATI survey software has a lot of different benefits, some discussed above, that help create a seamless surveying experience. CATI can increase accuracy, provide increased management control, and improved productivity. Additionally, compared to other surveying methods, CATI interviewing facilitates more efficient data collection as respondent answers are inputted into the computer in real-time. This eliminates the time wasted in transcription and data entry.

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These are some of the major features of CATI survey software:

Call Management Functions

CATI survey software must have call management functions such as smart call routing skills.

Sample Management Functions

The ability to schedule and allocate telephone numbers to different interviewers.

Real-Time Field Supervision Functions

CATI software allows for the live monitoring of call outcomes, response rates, and scheduling of interview appointments.

Access to Interviewer Tools

  1. Another important feature of CATI is interviewer tools such as a pop-up calendar to set up interview appointments and options to add general comments across calls.