
Sumit Aneja, Voxco’s CEO, recognized in The Software Report’s 2020 Top 50 SaaS CEO List
We are excited to announce that Voxco’s CEO, Sumit Aneja figures among the Top 50 SaaS CEOs of 2020 by The Software Report. Reviewed across a number
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Transform your insight generation process
Use our in-depth online survey guide to create an actionable feedback collection survey process.
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Rating scales have been popularly used by brands to collect customer feedback on product or service reviews. These questions are easy to recognize and understand and sometimes respondents don’t even need to read the question. We see smiley or star ratings and know what to do.
In this blog, we will discuss the different types and how you can use them in your surveys to collect customer feedback.
This type of scale is one of the most commonly used questionnaire types for online and offline surveys. It consists of close-ended questions along with a set of categories as options for respondents. It helps gain information on the qualitative and quantitative attributes.
The most common example is the Likert scale, star rating, and slider. For instance, when you visit an online shopping site, it asks you to rate your shopping experience.
It is a popular choice for conducting market research. It can gather more relative information about a product or certain aspects of the product. Leverage the best market research software that offers you various types of rating scale questions.
The scale is commonly used to gain feedback or to evaluate. It can be used to gain insight into the performance of a product, employee satisfaction or skill, customer service performance, etc.
It is divided into two categories: ordinal scale and interval scale. Some data are measured at the ordinal level, and some at the interval level.
Ordinal Scale: An ordinal scale gathers data by putting them in a rank without a degree of difference.
Interval Scale: An interval scale measures data with equal distance between two adjacent attributes.
Robust online survey tools should allow you to create interactive surveys with rating questions to keep the respondents engaged.
Now that we have learned what it is and the two categories of the collected data, let’s look into the different types.
You can use this type of scale in your survey in six different ways. These six scales gather data based on the categories mentioned above.
Researchers should ensure that the survey software they use enables them to create surveys with various question types. We have explained these six types in detail to help you determine the right time to use the right question.
You can use these six types in your surveys to make it an engaging and fun experience for the survey takers. Robust online survey tools offer a diverse range of question types, such as rating scales, ranking scales, MCQs, etc.
We have discussed the factors that contribute to the popularity of this question type, among others.
Let’s also see the disadvantages of using this scale in surveys.
The scale allows you to gather a large volume of quantifiable responses. The data you gather can help you identify patterns in feedback and determine what needs priority.
You can use it to gather information on a particular topic. For example, you can use it in market research surveys to collect the following data:
You can use it to gather information about a service or product from the target audience for the purpose of comparison and analysis.
For instance, if you plan to start a business, this scale will give you awareness of the current market demand. With the information gained, you can strategize your scheme.
This sums up all you need to know about rating scales. However, here are some tips to ensure that your scale questions are easy to understand for the audience.
Various rating scale question types are available in Voxco’s market research software, each serving a different purpose. Hence, before selecting a scale, it is important to figure out the purpose of the survey and the kind of information you wish to gain.
We are excited to announce that Voxco’s CEO, Sumit Aneja figures among the Top 50 SaaS CEOs of 2020 by The Software Report. Reviewed across a number
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