Voxco: the preferred alternative to Qualtrics

See why more and more market research professionals are switching from Qualtrics to Voxco for their survey research needs.

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Reasons why market research professionals switch from Qualtrics to Voxco

All-in-One Platform with Flexible Deployment

Voxco gives you full control over how and where you collect data — whether online, phone, or face-to-face  — all from one platform.

Unlike Qualtrics, which focuses mostly on online surveys, Voxco’s multi-channel platform supports every data collection method, making it ideal for complex, large-scale research

More Flexibility, Less Cost

Voxco gives you the enterprise-grade features you need — without locking you into rigid, expensive plans.

Whether you're a research agency or a large enterprise, our transparent pricing and flexible packages mean you only pay for what you use. No surprises. No overpaying for features you don’t need.

Real Humans. Real Support.

Tired of slow or scripted support? Voxco offers dedicated onboarding and 24/7 support from real product experts.

Our team works like an extension of yours — we don’t just answer tickets, we help you get results.

Qualtrics versus Voxco Feature Comparison

When comparing Qualtrics and Voxco for market research, there are a few key distinctions to consider that may influence which platform is better suited to your needs:

Qualtrics

Voxco

Pricing and Cost-Effectiveness

Qualtrics

Expensive and often opaque pricing, with many features behind high-tier plans.

Voxco

More affordable and flexible, offering good value across all plans.

Ease of Use

Qualtrics

Powerful but complex, with a steep learning curve for new users.

Voxco

User-friendly and intuitive, easy to navigate with minimal training.

Survey Design and Customization

Qualtrics

Highly customizable but can be cumbersome for complex or branded surveys.

Voxco

Easy-to-use drag and drop design and custom coding flexibility means your surveys look professional and on-brand every time.

Multi-Channel Support

Qualtrics

Supports multiple channels, but some features require higher-tier plans.

Voxco

Multichannel distribution is seamless and included across all plans.

Text Analytics and Open End Analysis

Qualtrics

Strong with quantitative data, but weaker in qualitative analysis.

Voxco

Excels in both, with built-in text and sentiment analysis via Ascribe.

Support and Customer Service

Qualtrics

Offers support, but users complain that responses can be slow and generic.

Voxco

Voxco is known for its high-touch customer support, offering a more personalized experience with quick response times and dedicated account management, which can be especially valuable for market research teams that need more guidance.

Deployment Options

Qualtrics

Strong integrations, but often require custom work and extra costs.

Voxco

On-prem or private cloud hosting options in the US, Canada, Europe and Australia.

Advanced Reporting and Analytics

Qualtrics

Advanced reporting suited for complex data, but may overwhelm simpler projects.

Voxco

Powerful yet accessible reporting, ideal for quick, multi-channel insights.

Conclusion:

Qualtrics

Choose Qualtrics if you require sophisticated analytics, enterprise-level features, and are willing to invest in a more expensive, high-learning-curve solution that supports complex survey designs and global research operations.

Voxco

Choose Voxco if you are looking for a more cost-effective, user-friendly platform that excels in both qualitative and open-end text analytics, and provides unmatched customer service ratings from researchers worldwide.

Meet every research need with one powerful platform

Trusted by 75% of the top 50 market research firms and global brands using Voxco.

Easy-to-Use

Manage every aspect of your research, from panel management to text analytics, on a single, integrated platform with flexibility and ease.

Multi-Channel Data Flexibility

Reach respondents wherever they are—online, mobile, SMS, or phone—with tools tailored to each channel. Cater to a variety of client needs, no matter the target audience or research method.

Single source of truth

Voxco integrates multi-modal survey capabilities with advanced analytics, creating a unified platform to collect, store, and analyze data. By combining survey data, data lake capabilities, and AI-driven insights, teams get a 360° view of customer experiences and market trends.

Enhanced security and compliance

Corporate teams working in sensitive industries like healthcare and finance can rely on Voxco’s secure and compliant infrastructure, including on-premise hosting options for data privacy.

What our clients
say about us.

"Voxco is now an integral part of who we are. Our research team finds it easy to program and in turn, handle complex surveys on the platform.”

Joseph C.

Group President

"Voxco Multi-Mode has allowed us to synchronize our different data collection methods perfectly. Whether we’re recruiting on the street, testing products in a controlled virtual environment, or getting feedback over the phone, Voxco has made it easier to plan future projects."

Luc M.

CEO

Ready to Answer Anything?

Voxco is how anyone with complex research questions gets better answers, faster. Speak with a Voxco survey specialist today.