Voxco: the preferred alternative to Qualtrics
See why more and more market research professionals are switching from Qualtrics to Voxco for their survey research needs.
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Reasons why market research professionals switch from Qualtrics to Voxco
Qualtrics versus Voxco Feature Comparison
When comparing Qualtrics and Voxco for market research, there are a few key distinctions to consider that may influence which platform is better suited to your needs:
Qualtrics
Voxco
Pricing and Cost-Effectiveness
Qualtrics
Expensive and often opaque pricing, with many features behind high-tier plans.
Voxco
More affordable and flexible, offering good value across all plans.
Ease of Use
Qualtrics
Powerful but complex, with a steep learning curve for new users.
Voxco
User-friendly and intuitive, easy to navigate with minimal training.
Survey Design and Customization
Qualtrics
Highly customizable but can be cumbersome for complex or branded surveys.
Voxco
Easy-to-use drag and drop design and custom coding flexibility means your surveys look professional and on-brand every time.
Multi-Channel Support
Qualtrics
Supports multiple channels, but some features require higher-tier plans.
Voxco
Multichannel distribution is seamless and included across all plans.
Text Analytics and Open End Analysis
Qualtrics
Strong with quantitative data, but weaker in qualitative analysis.
Voxco
Excels in both, with built-in text and sentiment analysis via Ascribe.
Support and Customer Service
Qualtrics
Offers support, but users complain that responses can be slow and generic.
Voxco
Voxco is known for its high-touch customer support, offering a more personalized experience with quick response times and dedicated account management, which can be especially valuable for market research teams that need more guidance.
Deployment Options
Qualtrics
Strong integrations, but often require custom work and extra costs.
Voxco
On-prem or private cloud hosting options in the US, Canada, Europe and Australia.
Advanced Reporting and Analytics
Qualtrics
Advanced reporting suited for complex data, but may overwhelm simpler projects.
Voxco
Powerful yet accessible reporting, ideal for quick, multi-channel insights.
Conclusion:
Qualtrics
Choose Qualtrics if you require sophisticated analytics, enterprise-level features, and are willing to invest in a more expensive, high-learning-curve solution that supports complex survey designs and global research operations.
Voxco
Choose Voxco if you are looking for a more cost-effective, user-friendly platform that excels in both qualitative and open-end text analytics, and provides unmatched customer service ratings from researchers worldwide.
Meet every research need with one powerful platform
Trusted by 75% of the top 50 market research firms and global brands using Voxco.
Engage respondents anytime, anywhere with our comprehensive suite of survey solutions

Voxco Online
Create engaging and powerful online surveys with ease.

Voxco Mobile
Maximize the productivity of your face-to-face surveys.

Voxco CATI
Launch phone survey projects of unprecedented scale.

Voxco Audience
Easily find and choose the best respondent sources, all in one place.

Voxco Panel & Portal
Recruit and foster loyal survey respondents.

Voxco Analytics
Easily transform survey data into actionable insights.
What our clients
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Voxco is how anyone with complex research questions gets better answers, faster. Speak with a Voxco survey specialist today.
