Voxco Intelligence, with its data and analytics platform ADAPTify, integrated all sources of Starbucks India’s loyalty data (including transactional & non-transactional data, NPS scores, survey feedback, reviews, etc.) on a single platform and created a single source of truth.
✓ Using this unified data, Voxco Intelligence then created RFMC (Recency-Frequency-Monetary-Continuity) micro-segments to perform marketing analysis. The RFMC tool created by ADPATify helped Starbucks:
- Identify their best customers based on the nature of their spending habits.
- Evaluate customers by scoring them in three categories: how recently they’ve made a purchase, how often they buy, and the size of their purchases.
- Predict which customers are likely to purchase their products again and how much revenue comes from new (versus repeat) customers.
✓ Developed triggers of inactivity to enable proactive retention.
✓ Developed marketing tactics to bring back lost customers and keep them engaged.
✓ Applied the concepts of neuromarketing to identify the right tactics that would be relevant for each micro segment.