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Voice Of Customer (VOC) Platform
Harness the power of customer voices: Listen, analyze, and turn feedback into actions.
Join the 450+ clients in 40+ countries using Voxco’s Insights Platform
Put customers at the heart of your business growth.
Voxco empowers you with the tools to listen and understand your customers’ opinions and improve every aspect of their experience.
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Capture first-hand feedback across key touchpoints.
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Gain a holistic understanding.
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Uncover insights from customer feedback.
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Take action and make changes.
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Track performance and progress and repeat.
Unlock the key to Customer Satisfaction with our VOC Platform
Make every survey count:
With VOC tool, you can gather feedback in a timely and efficient manner. Leverage the different modes—online, phone, and offline—to reach your target population with their preferred way of communication and gather reliable feedback.
Navigate customer experience with their feedback:
Uncover the insights and the key drivers of customer behavior and loyalty. Use the voice of customer surveys to gather experience data across multiple channels on a single platform, leverage statistical data analysis and text analysis.
Create a customer-focused strategy:
Centralize all the gathered data and break down silos. With real-time data analysis and by leveraging close the loop, engage customers at the right time. Voxco’s interactive dashboards enable you to uncover, act, and monitor trends and patterns.
Voxco For Voice of Customer Programs
Customizability & flexibility:
Voxco offers versatile survey modes that allow you to tailor your data collection process to your needs. Whether you want to leverage online channels, phone, or in-field offline interviews, Voxco’s survey tool empowers you to reach your target market with the right channel.
Advanced analytics and reporting:
Voxco’s analytics capability enables you to uncover the “what” and the “why,” deriving actionable insights from customer feedback. With statistical data analysis, text and sentiment analysis, and real-time dashboards, you can uncover trends, identify patterns, and prioritize improvements to make effective interventions.
Scalability:
Voxco’s robust software ensures scalability and reliability, enabling you to handle large volumes of survey research. Whether you are running a small-scale survey or a large-scale voice of customer program, Voxco can accommodate your research needs while maintaining uptime.
Compliance and security:
Voxco is committed to ensuring compliance with the highest-standards of data protection regulations such as GDPR, TCPA, and HIPAA. You can securely gather and store customer data in accordance with industry best practices, mitigating risk of data breaches.
Why Leverage Voice of Customer Solution?
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Customer-centric approach for higher retention:
Using an efficient VOC platform can help you understand what it is that is retaining your customers. Voice of customer programs help you design a customer-centric approach and tailor strategies to exceed customer expectations.
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Identifying drivers of churn at the right time:
Implementing a VOC program helps you identify dissatisfied customers and the drivers behind churn. By leveraging the voice of customer platform, you can keep a pulse on negative customer emotions and proactively approach them with effective solutions.
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Enhancing customer satisfaction:
By actively soliciting feedback from target market you can demonstrate your commitment to deliver customer satisfaction. Using Voice of the customer program increases customer engagement and interactions.
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Driving innovation:
Gathering real-time market data you can uncover unmet needs and emerging trends. It can help you align customer feedback and business strategy, and maintain relevance in industrial evolution.
What is Voice of Customer?
In market research, the voice of customer is a CX tool that helps capture and understand the preferences, needs, opinions, and feedback of target customers. It involves gathering first-hand feedback from customers through various channels to gain insight on what customers think, feel, and desire.
Implementing the voice of the customer program and listening to consumers can help you identify areas of innovation, improvement, and differentiation to tailor offerings that align with customer expectations.
What is the purpose of the Voice of The Customer Program?
The purpose of the VoC program encompasses several key objectives:
- The program helps you gain deeper insights into the needs, preferences, and expectations of your target consumers.
- The feedback provides valuable insights into customer experience, products, and services, enabling you to identify areas of improvement and make effective interventions.
- By incorporating a voice-of-customer program, you demonstrate that you genuinely care about the customers’ experience and want to improve every interaction.
- The initiative helps you identify factors that contribute to churn and dissatisfaction.