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Survey Features

Audio Survey Question​ - Enhance Survey Experience

Seamlessly integrate audio clips into your surveys – give more context to your respondents.

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Traditional paper surveys have given way to digital and mobile surveys, allowing for better convenience and accessibility. One innovative survey design we’ll explore in this article is audio survey questions. 

In this blog, we’ll explore the significance of this question type and look into how you can use it to increase engagement, comprehension, and respondent’s survey experience.

What is an audio survey question?

This survey feature allows you to embed audio files as your question in the survey. These audio files are usually present to provide the user with some context, on the basis of which they can answer the following questions. Audio files can typically convey a lot of information that would otherwise take a respondent a long time to read through.

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What are the advantages of audio survey questions?

Audio survey question tools can help enhance the survey experience for both the researcher and the respondent. Let’s look into some benefits of using this question type. 

1. Engagement and response rate: 

These questions can quickly grab the attention of respondents and lower drop-off rates. Audio question introduces an element of interactivity and personalization, making surveys more engaging. 

2. Help in marketing: 

Audio files can convey emotion, which is a tool you can use for marketing purposes within the survey.

3. Better understanding of complex questions:

Certain questions may require context to answer accurately, which text-based questions may lack or limit. Audio survey questions can help you provide additional information through voice recordings, helping respondents better grasp the question.

4. Improved respondent experience:

In the digital age, the attention span is fleeting. With audio questions, respondents no longer need to read long and tedious questions on their screens. The auditory engagement can make the survey-taking process less fatiguing and more interactive. 

5. Accessible to wider audience:

Audio survey questions are particularly useful for respondents with literacy challenges or visual impairments. The survey feature makes your survey accessible to a wider audience, ensuring everyone can participate without obstacles.

Where can you use audio surveys?

Audio survey questions can be used in multiple scenarios whether you would like to provide more context to the respondent before asking further questions. You can even use these questions to market your product, as audio can convey excitement, which is much harder via text. You can use audio files as context for questionnaires being used for quizzes as well.

Audio questions for multiple choice questions:

It may be more effective to present multiple-choice questions through audio clips. It can help you make the question more accessible to a diverse audience, including those with varying reading abilities or visual impairments.

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Example of audio surveys

For example, you’re changing a jingle that has been associated with your brand for a long time. You can place the new jingle as an audio survey question and then ask respondents questions like

Q1) What did you think of our new jingle?

Q2) What do you feel about the length of our new jingle?

Q3) Which emotion from the following does the clip make you feel?

Conclusion

Audio questions can potentially elevate your surveys, making them more engaging, inclusive, and informative. While they may not be suitable for every survey, it’s important you consider the scenarios where you can benefit the most with such a survey question type.

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