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Engage respondents and lower drop-off rates with engaging video surveys.
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A video survey question is one which has one or more videos embedded. These videos are used to illustrate a point, or to create a context and on that basis the respondent is asked questions.
Video surveys allow researchers to transfer a lot of information to respondents in a short timeframe, and are much more engaging as well. This ensures lower drop off rates in your surveys.
Refer to the screenshot for an example of video survey questions. As you can see, the survey is collecting feedback on music for an upcoming vacation. Instead of putting the respondent through the trouble of searching for the song and listening to it on their own, a video survey allows them to view the song within the survey itself, reducing the possibility that the respondent may abandon the survey in frustration.
Video survey questions are extremely versatile, and can be used in a wide range of instances. They can be used to inform customers about a topic on which they can then be quizzed on.
Video surveys can also be used to show new features, products or services, and then taking respondent feedback about the same.
More engaging surveys: Video surveys can quickly capture your respondents’ attention and keep them on track.
Better response rate: Surveys with videos in them are likely to have a higher response rate and you get access to a much wider demographic for your surveys.
More reliable feedback: With videos embedded in your surveys, it’s virtually impossible for customers to not understand the context of the survey.
Flexibility: Video surveys can be used in several scenarios. They are great tools for helping improve customer knowledge about your offerings.
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