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A survey reward is an incentive given to the respondents for answering all questions and completing the survey. If there is a time specified for the survey and respondents are not able to finish the survey within that definite time period, no survey reward will be given to them in that case. You can offer anything like cash rewards, gift cards, or credit points as a reward to your survey respondents. On offering rewards to the survey respondents, it gets easy to lure them due to which they end up completing the survey.
There are two types of survey rewards: direct and indirect. While direct rewards are given to the respondents directly in the form of cash prizes, gift cards, coupons, etc., indirect rewards are not offered to the respondents. In the case of indirect rewards, the reward is given to a third-party once a respondent fills out a survey. These kinds of rewards are known to provide more actionable feedback as the respondents are really interested to participate in the survey, without the idea of getting any benefit.
Assume that you need to conduct a product feedback survey that includes 30 questions. Since it’s a lengthy survey, most of your customers will not be interested in answering them. So, to ensure that they take the survey, you offer them an Amazon gift card worth 30$.
In this situation, the Amazon gift card is the survey reward you use to ensure maximum survey completion rates.
There are two types of survey rewards:
Direct survey rewards include items such as a prize, a gift card, a coupon, or a free ticket to an upcoming event, etc. Direct survey rewards are the most popular type of survey rewards used by survey creators to ensure maximum survey responses.
Unlike direct rewards that are given to the respondents directly in the form of cash prizes, gift cards, coupons, etc., indirect rewards are not offered to the respondents. In case of indirect survey rewards, the reward is given to a third-party once a respondent fills out a survey. These kinds of rewards are known to provide more actionable feedback as the respondents are really interested to participate in the survey, without the idea of getting any benefit.
You can choose to offer any type of survey rewards to your respondents, but while choosing keep a few things in mind:
Decide if you want maximum survey responses or real-responses. Should you choose to offer direct survey rewards, expect that respondents are going to rush through surveys to unlock the rewards. However, if you want real responses, you may choose to go with indirect responses so that the respondents who take up your survey do it out of genuine interest and not out of pure self-interest.
No matter which type of survey rewards you go with, don’t forget to keep your budget in mind, especially if you’re offering everybody a reward. Mind your research budget and allocate a substantial amount for survey rewards.
Another most important thing to keep in mind while offering survey rewards is to lay clear terms & conditions for your respondents. Write up your legal terms and conditions, and run it by a trained legal professional to make sure your offer is on the up-and-up.
Learn more about best survey incentives.
A survey reward when offered to the right audience can help you improve survey response rates and also solicit actionable data that you need.
In today’s time when people don’t prefer doing anything for free, they need some inspiration to perform a task (especially when it’s done for the benefit of others).
As respondents get some rewards in return, they feel happy to answer the survey which boosts the completion rate too! Moreover, a survey reward is a tool that can help to get responses from the audiences that are difficult to reach otherwise.
As a token of benefit, rewards can be offered to third-party organizations like nonprofits as well. When you already know your respondents, offering survey incentives is the best way to keep them happy as you’re aware of their choices. But in the case of surveying random people, offering survey rewards may prove to be an expensive effort. You need to be smart about offering rewards to your respondents (keeping the circumstances in mind).
As the respondents are supposed to answer all the survey questions to qualify for a reward, they cannot abandon the survey in between and will put their best foot forward to finish the survey. This helps to boost the survey completion rate.
As the respondents are compelled to answer all questions, the researchers gain more insightful data through the increased number of survey responses. Moreover, in the case of offering indirect rewards, respondents are highly interested to answer questions for third-party benefits. So, the responses collected are accurate and free of any bias.
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