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When a person makes a decision that is impacted by several circumstances, each of these aspects has a distinct priority in the decision-making process. To establish how they were prioritized, you can use a rank order question.
Market researchers typically utilize ranking questions to identify what product, feature, or service is more popular with buyers. It is utilized for market research during the pre-and post-production phases.
Let’s see how you can use rank question types in your surveys.
A ranking question asks respondents to compare and arrange a list of things in order of preference.
It is essentially used in product development before a new product’s launch to gauge the product’s potential success. Before launching a new product, a company must first understand what its target market values the most.
Additionally, you can also use rank survey questions before upgrading a product or app to understand what consumers desire in an upgrade.
But other than product development, rank order question is used in many aspects of market research, such as in competitor analysis, product demand, product popularity, and more.
The ranking question asks respondents to rank items in order of preference, giving you comparative data. You may use this question type to
The rank survey question is a simple yet engaging question type. While the respondent does not have to spend much time on the question, you can gather insightful data at the end.
Apart from survey benefits, the question also contributes to business benefits. Here are the benefits of using the rank order scale;
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Here you will learn about the uses of the ranking scale;
We have listed 4 types of rank-order questions here. Let’s take a look.
A radio button question in the format shown in the image can help you discover customers’ choices or preferences.
You can also use a star rating to make the survey engaging and fun. The greatest number of checked stars decides the difference in this scenario. Furthermore, the more the number of stars, the higher the priority.
A constant sum question invites responders to give numerical values for each variable under consideration. These values, however, must add up to a certain total. It is used when the intention is to compare rank.
Each entry the responder makes is tallied up and displayed to the respondent. It is most commonly used when asking for financial or percentage inquiries.
Respondents can re-order their preferred choice by dragging and dropping them in this type of rank order question. It allows the respondent to arrange the answer selections in the order that best suits their preferences.
Market researchers utilize drag-and-drop questions because they are the most interactive.
Consider the following two possibilities.
“How much do you like to eat ice cream?”
This is a rating scale since the strength of a choice is shown here.
“How would you rank ice cream, pastry, and pies in terms of likeness?”
“1st choice = Ice cream,
2nd choice = Pies,
3rd choice = Pastry.”
This is a ranking scale since we can see the priority of all alternatives here.
That is the main distinction between the two scales. One assesses the strength quantitatively, while the other displays a priority among all accessible possibilities.
Voxco helped Frost & Sullivan conduct 100K surveys across 300 industries.
Undoubtedly, rank order questions are one of the most crucial components of a market research survey. It assists market researchers and organizations determine their customers’ preferences and priorities.
It enables survey respondents to compare different goods by arranging them according to how they score (or rank) in a given attribute, such as design, pricing, utility, or importance.
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