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Survey Features

Randomizer question

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What is a randomizer question?

One of the factors that influence biases in survey responses is the order in which you place your questions. In order to avoid this possible bias, a randomizer question type is used while delivering the surveys to the respondents. Randomizer question allows you to randomly present the questionnaire to every individual respondent which will minimize the bias.

You decide to randomize the questions based on one question at a time or list of questions. When you randomly select one question to be displayed randomly, the respondents will randomly get 1 question out of the total number of questions. Example, if you have 3 questions, the randomizer question type will present the survey to the respondents with all the questions shown at random. 

When you decide to randomize a list of questions, you can select a series of questions and treat them as a section. Likewise, you can form various sections of questions and then randomize the sections themselves. Example, you have 3 sections, each having 5 questions. When you randomize this survey, the respondents will get all three sections at random, but the questions inside each of them will or will not be randomized, based on what settings the survey creator sets.

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Example of randomize questions in surveys

Given below is how your framed survey will look like with a proper order of questions.

When you randomize the questions above, the respondent might see its survey in the given order:

Of course, there can be many more permutations of possible orders of questions.

Using randomizer question

As we discussed, the use of randomizer questions minimizes the risk of biases in your survey responses. For the same reasons, market researchers can be benefitted from randomizing questions when they want to be careful about the question sequences. Speaking in simple words, we are rotating the questions up and down so that a fixed order of them does not influence the respondents’ answers. 

Let’s say you are conducting market research, asking customers to choose their ideal laptops. You provide certain images to choose from one after another. In such cases, the order in which the images are placed matters, because the respondent might still keep in mind what he chose before and choose a similar image this time too. Using a randomizer question minimizes this bias.

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Advantages of randomizer question

  • Randomizer questions help you reduce the bias by randomizing the sequence of the questions every time a new respondent opens the survey.
  • With no risk of respondents getting influenced by the survey order, it can guarantee you to get totally honest responses from them. Respondents will select their answer with a fresh mindset and think about each choice differently. 
  • With honest responses, you will have accurate data for analyzing and driving conclusions from.

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Hindol Basu 
GM, Voxco Intelligence

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