Get started with Voxco’s ultimate guide to sampling methods
Knowing what influences customers’ buying decisions can make the difference between leaders and laggards in today’s market.
Simply gathering conventional demographic data is not enough to precisely target the right customers and meet their priorities. Psychographic surveys can help you go beyond the demographic details and deep dive into customers’ values, needs, attitudes, lifestyles, and other variables contributing to their buying decisions.
Here we will briefly guide you on these surveys and how the psychographic data can help refine your marketing strategies.
Surveys used to gather psychographic data help you understand the psychological characteristics of your customers. Using the data, you can distinguish what factors, such as values, desires, lifestyle, interests, etc., are the reason behind customers’ choices.
Such market research surveys help you create an in-depth customer profile so you can target the right audience with the right offer.
Psychographic data is often used with demographic data to gather a complete understanding of customers as individuals and within a segment. For example, when you mix both data, you create a customer profile such as – “Maddox, a 27-year-old boutique owner who loves listening to Country music and does Zumba in her free time. She loves to throw theme parties with her friends. ”
Using this, you can understand that she loves music and dancing, which can influence her buying decision.
Demographic data tells you “WHO” your customers are. Psychographic data tell you “WHY” your customers may buy your products.
Demographic surveys gather data such as age, gender, race, employment status, educational background, location, income, etc. It helps you create a generic picture of your customers.
Psychographic data includes interests, attitudes, values, lifestyle, personality, etc. It helps you learn what motivates their decisions.
Create conversational psychographic surveys to learn why customers act the way they do.
100+ question types, advanced logic, branching, mobile-surveys, and more.
Here are 15 questions you can use in psychographic surveys to build targeted customer profiles.
Buying Preference:
Buying Motivation:
Activity & Interests:
Social Status:
Market Segmentation Guide
In today’s competitive digital world, driving customers to make purchases is tough. Get our guide to learn how to deliver a best in class experience & meet customer needs and demands.
Psychographic marketing assists you in segmenting customers into smaller and targeted baskets, enabling you to appeal to each bucket more effectively.
It takes into consideration –
✔ What the customers’ value
✔ What pain points do they face
✔ What motivates their purchase decisions
Using such insights, you can understand the reason for their demands, concerns, and needs, customize your strategy for each segment, and communicate messages personally.
This means with an understanding of your customers’ psychological characteristics, you can focus on tailoring customer experience. In today’s saturated market, psychographic surveys allow you to understand and adapt to customers’ interests quickly.
The data helps you understand the meaning behind their purchase. It enables you to identify whether the motivation stems from need and pain points or social pressure and emotions. You can use the understanding to personalize and create more appealing and effective messages, campaigns, and communication.
You can use psychographic data to optimize your strategies and ensure that the marketing messages resonate with buyers on an emotional level. Here are some benefits of gathering such insights.
Identify unseen motivations, attitudes, interests, and other variables that may be influencing your customers’ reasons to buy certain products. Use psychographic surveys to dig deeper than conventional experience or satisfaction surveys.
Knowing how your customers’ decision process works can help you position your brand more appealingly. You can resonate with the right audience and build a loyal customer base with better positioning.
You can use the data to understand what pain points customers want to resolve and their demands. With such insight, you can identify opportunities to improve or create products that upscale customer experience.
In this rapidly evolving market, targeting the right customer can take time and effort. You can leverage psychographic data to segment and target customers based on their interests, lifestyle, motivations, activities, values, etc. This way, you can show your campaigns and products to those segments which are more susceptible to buying them.
Voxco assists 500+ brands in 40+ countries to gather data, uncover hidden insights, and act strategically. See how Voxco can help you.
With the popularization of online shopping, customers and brands feel disconnected. Marketers need help to build trust and value in customer relationships. However, psychographic surveys can better understand your customers and deliver valuable experiences. It helps you take the initiative to build trust and loyalty by showing them you are concerned about their interests, needs, and priorities.
Thurstone Scale Table of Contents Customers’ decision to do business with you depends on the attitude they form towards your business. While it is easy
Concept Testing SHARE THE ARTICLE ON Table of Contents You may have many ideas for new products. Or, maybe you want to update the products
Survey Features Explore Survey Types Get a free evaluation Unlock your Sample Survey Get your current survey solution evaluated by our experts. Survey research is
Survey Features Survey Prizes Get a free evaluation Unlock your Sample Survey Get your current survey solution evaluated by our experts. With companies innovating products/services
Survey Features Multiple Choice Question Build high-performing surveys using multiple choice questions! Get a free evaluation Unlock your Sample Survey Get your current survey solution
Survey Features Survey Sample Reports Get a free evaluation Unlock your Sample Survey Get your current survey solution evaluated by our experts. Gathering data is
Follow Voxco on
English
French
