Multiple Choice Grids

Occupies less space: As long surveys have high drop rates, it’s important to keep the surveys short & crisp. Using multiple choice grids takes up less space which makes them easy to answer. 

No more tedium: Using dichotomous questions in your surveys can make them monotonous leading to low response rates. With multiple choice grids, you can rectify that issue by using answer options as a checkbox, radio buttons, text-input, etc.

Quick and ease of use: With multiple-choice grids, the respondents don’t need to write anything (as in the case of open-ended questions). By selecting an option and moving on to another question, it lets participants finish surveys quickly contributing to high response rates. 

Better Analysis: By seamlessly covering multiple attributes related to a product/service, including multiple choice grids make it easy to identify the areas of improvement. It also enables researchers to discover what’s performing well.