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Matrix with Drop Down Survey

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What is a “Matrix with Drop Down menu survey”, and how does it work in a survey/questionnaire?

The matrix with drop down menu survey question enables respondents to easily evaluate several options while answering a survey question. They can select answers from a drop down menu which has a preset list of choices. These surveys come in extremely handy when one wants to gain multi-dimensional feedback about a topic, and you don’t want to box your respondents in with a simple yes or no answer.

Example of Matrix with Drop Down menu survey questions

Let’s assume you’re conducting a survey on employee engagement within your organization. You’d like to answer many questions that are somewhat similar to each other, and are based on the same context. Please refer to the example below for an example of matrix with drop down survey questions.

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What are the advantages of Matrix with Drop Down menu survey questions?

There are several advantages to these survey types, which is why they’re an appealing choice for researchers. 

Better response accuracy: Matrix with drop down menu survey questions allow researchers to make sure that their respondents are able to answer survey questions in a more focused manner. This is ensured by giving respondents preset answers to choose their response from.

Reduced survey length: Using this type of survey question, you can query your respondents on multiple attributes of the topic at hand which allows you to reduce your overall survey length. 

Lower drop-off rates: Matrix with drop down menu survey questions allow you to reduce your survey length, which in turn causes less fatigue in your respondents. As a result, your surveys are likely to have lower drop-off rates.

See the Matrix with Drop Down Menu in action

Check out how to use a matrix with drop down menu in a survey

Where can you use Matrix with Drop Down menu questions in a survey?

These questions come in handy for when researchers want to analyze multiple parameters for a single product, or service or topic. However, Matrix with drop down menu survey questions are quite versatile, and can be used in any scenario in which one wants to reduce overall survey length, or when one wants to find a respondents’ likes or dislikes about a certain topic.

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Great Research
Fast Insights
Best-in-class ROI

Voxco’s platform helps you gather omnichannel feedback, measure sentiment, uncover insights and act on them.

Join 500 + global clients across 40+ countries