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Survey Features
Likert Scale Questions
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What is a Likert scale question?
By playing an essential role in every survey, Likert scale questions can help to gauge respondents’ feedback and opinions using a psychometric scale. While the respondents don’t get answer options like ‘yes/no,’ or ‘true/false’ to choose from, the Likert scale provides them a range of options starting from “completely disagree” scaling up to “completely agree”. By giving respondents a wide variety of options to choose from, Likert scale questions empower researchers with specific feedback about a product/service. These questions usually come up with a 5, 7, or 9-point agreement scale for seamlessly measuring respondents’ opinions or agreements with respect to a particular scenario.
Example of Likert Scale Question
Where is a Likert scale question used?
While answering a survey, customers prefer to express their views fully instead of being restricted to a binary question (with ‘true/false’ or ‘yes/no’ answer options). Using a Likert scale question can play a pivotal role in measuring their attitude and opinions about a particular topic. By helping you uncover the degree of variance in opinions, Likert scale questions could help you understand the constructive feedback that you get. By highlighting the issues affecting respondents, it enables you to focus on the areas (about your product/service) which need improvement. While Likert scale questions can be used in any survey, it mainly helps to measure customer satisfaction (how users feel about your product/service), employee experience (what your team thinks about the work environment), and professional feedback for events (the experience of attendees).
See the Likert scale Questions in action
What are the advantages of a Likert scale question?
Easy to understand: As Likert scale questions are preferred in almost every survey for collecting data, they’re considered to be one of the easiest question types to which respondents love to respond.
Uncover personas effectively: With a wide range of answer scales included, using this question type helps to uncover the respondent personas effectively. This can empower you to develop a better understanding of your respondents by diving into their choices and opinions.
Saves Time: Including Likert scale questions help to offer all of the possible answer choices effortlessly. As the respondents can quickly choose the answer option that resonates with their opinion, answering these surveys gets less time-consuming.
Effortless reporting: Using a Likert scale streamlines the process of communicating respondents’ results when the survey administrators need to gather quantitative data.
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