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Survey research is the most common and widely used tool for quantitative market research. Surveys gather insightful data for our market or consumer research from the target audience.

A formal list of questionnaires is prepared & deployed to the respondents for them to share their feedback/opinions. Researchers use a non-disguised approach so that the survey participants know exactly what they are answering.  

When administered correctly, surveys provide meaningful insights into quantitative or qualitative data. Organizations then analyze this data to make accurate decisions. 

The survey types can be classified based on the frequency of their administration or how they are deployed. In this article, we will explain various surveys used by researchers

Survey types based on data collection method

The types of surveys can be classified into different ways depending on the frequency of administration or the deployment method. There are other ways of categorizing surveys, such as random sample surveys and self-selected studies.

Online surveys

Online surveys include a set of structured questions that respondents complete through the internet. Online survey tools are becoming increasingly popular because it is an apt way to reach out to the participants, it is less time-consuming and cost-effective compared to traditional paper-and-pencil surveys. The data collected can also be stored in the database and used for later evaluations by experts.

Telephonic Surveys

As the name suggests, telephonic surveys such as Voxco’s CATI survey software are conducted over the telephone. Respondents are asked to answer questions that are relevant to the research topic.  

These surveys are also time-consuming and can sometimes complicate the process. Many of these survey types’ success depends on the number of people answering the phone and investing time in answering every question.

One-to-One interviews

One-to-one interview method includes the researcher gathering information directly from the respondent. This is a qualitative research method. The questions framed and asked by the researcher depend upon their knowledge and experience. Relevant questions lead to deeper insights from the interview. Interviews last anywhere from around 30 minutes to a few hours.

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Survey types based on research purposes

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Surveys can help you gather insightful and actionable data for various purposes. It can help you uncover the data you need to make smart and strategic business decisions. 

Here we will explain the types of surveys you can use to gather data for various research purposes. 

CSAT surveys

Customer satisfaction surveys give you valuable information on how satisfied your customers are with your product, services, and brand. It is also a way to understand what your customers think about your business. CSAT surveys help you pinpoint the strengths and weaknesses in your business based on customers’ opinions. 

Advantages of CSAT survey- 

  1. It demonstrates that you value customers’ opinions, thus helping you improve relationships and boost loyalty. 
  2. It helps understand the customer experience from the customer’s viewpoint. 
  3. You can identify gaps in the experience you deliver and customers’ expectations. 
  4. It helps you determine areas that require improvement. 

CSAT question examples

You can use two types of scale for such survey types; extremely satisfied – satisfied – neutral – dissatisfied – extremely dissatisfied or a numbered scale ranging from satisfaction to dissatisfaction. 

Here are some question examples to ask your customers: 

  • After closing customer support: How satisfied are you with our customer support agent?
  • After delivery of a product: Are you satisfied with the quality of the product?
  • After a has been on your blog for more than 2 minutes: Are you satisfied with the quality of the content?

Marketing surveys

Not to be confused with market research surveys, marketing surveys help you gather customers’ perceptions and understand customers’ reasons for buying specific products or services. 

Such surveys help you gather feedback on the four P’s of marketing – product development, pricing, promotion, and placement. 

Advantages of marketing surveys

  1. It helps you gather customer feedback throughout the evolution of a product. 
  2. You can gather customer feedback across the product life cycle. 
  3. It prevents you from spending money and time on bad ideas. 
  4. With customers’ feedback on the product, you can meet the product target. 

Marketing survey questions

You can use such survey types to understand what motivates customers to buy your product or services. 

  • What is your reason for buying {product name}?
  • What problem does this product helps you solve?
  • How are you using this product?

Voxco’s guide to online surveys

From businesses and government to healthcare and academics, online surveys are used everywhere. Use our in-depth online survey guide to create an actionable feedback collection survey process.

Employee satisfaction survey

Often, companies get caught up in customers to achieve desired business outcomes that they overlook the ones working behind the scene. Employees are the cogs that keep the organization running seamlessly. 

With employee satisfaction surveys, you can check in with your employees, engage them, and make them feel appreciated. It helps you understand how satisfied they are with their work, the environment, the team, and the superiors. 

Advantages of employee satisfaction survey

  1. You can demonstrate that you care for the employees’ well-being and seek their opinions. 
  2. The data can help you understand what is causing the lack of productivity and morale. 
  3. It helps you identify the reason for turnover. 
  4. The feedback can help you improve the organization’s image and be used to recruit new talent.

Employee satisfaction survey questions 

Thes survey types, such as job satisfaction surveys, well-being surveys, employee experience surveys, etc., can help you gauge the thoughts and feelings of your employees. 

  • How often do you feel stressed at your work?
  • How many times did you have to overwork this month?
  • How do you feel about the communication within the team? 

NPS® survey

Net Promoter Score® gives you a precise indication of who your loyal customers are. The “likelihood to recommend” question builds the foundation for you to explore the reason for customer churn and customer loyalty

It gives you insights into how customers feel about your brand, its services, and the experience. 

Advantages of NPS® survey

  1. A single question can clearly show where you stand in the market. 
  2. It gives you insight into your success in cultivating customer loyalty. 
  3. The data allows you to turn passives and detractors into loyal brand ambassadors. 
  4. It helps you identify the strengths and USP so you can double down on those.

NPS® survey question

How likely are you to recommend us/X to your peers or family? On a scale of 1 to 10, 1 being least likely and 10 being most likely.

Voxco powers 100Mn+ surveys annually and help 500+ global brands uncover actionable insights & drive business outcomes.

See how Voxco can help you in your research.

Survey types based on the frequency of deployment

Survey types can also be divided based on how many times you deploy them. Here we have discussed longitudinal and cross-sectional surveys. 

Longitudinal surveys

A longitudinal survey refers to surveys conducted repeatedly over a time period to gather data from the same sample audience. 

This type of survey is used to observe the changes in respondents’ viewpoints over time. 

Cross-sectional surveys

On the other hand, cross-sectional surveys explain the survey that you conduct at a specific point in time. The data is collected from different sample groups in the target population. 


All these various survey types based on these variables ultimately help you gather valuable insights that can help you improve productivity and drive business outcomes. 

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

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