Build effective surveys using dichotomous questions!
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Known for offering two possible answer options, a dichotomous question is a popular question type that is often used for screening purposes. By including answer choices like yes/no, true/false, agree/disagree, right/wrong. fair/unfair, these question types help to filter out and segment the target audience effectively. Intending to clearly understand the respondents’ experiences, qualities, as well as opinions about a particular subject, these question types play a pivotal role in uncovering their choices.
Dichotomous questions are generally used in market research for filtering out the respondents who really don’t fit the research criteria. In case you need to gain feedback about your product, dichotomous questions play a key role in differentiating the actual product users from those who haven’t purchased your products. It’s ideal to use this question type when there are only two answer possibilities to a question (i.e. Yes/no, true/false, etc.)
With a focus on seamlessly separating the respondents by assigning them a value (depending on who has invested in the products and who has not), dichotomous questions enable the researchers to offer different question sets to the corresponding two groups. It helps them uncover the satisfaction levels of the ‘already purchased’ group while understanding the reasons shared by the other set of respondents for not investing in their products.
Easy to answer – By helping respondents select the ideal option without going through a long list of answers, these question types are easy to answer. As there are only 2 answer options to choose from, including dichotomous question makes it easy for the respondents to participate in the survey.
Uncover buyer personas – With interrelated questions coming up at every level, using this question type helps to uncover the buyer personas. This can empower you to develop a better understanding of your respondents by diving into their choices and opinions.
High Completion Rates – Leveraging dichotomous questions in a survey help to make it short and crisp. As respondents hate to answer big and lengthy surveys, they prefer to answer this question type. This helps to increase the survey completion rate to a large extent.
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