+13236381128
+15199002991
+61480040096
Book a Demo
TRY A SAMPLE SURVEY
en_US English
en_US English
+13236381128
+15199002991
+61480040096
en_US English
Survey bubble 01

Survey Features

Demographic Questions

Build high-performing surveys using demographic questions!

Get a free evaluation
Unlock your Sample Survey

Get your current survey solution evaluated by our experts.

What is a demographic question?

Playing an integral role in the survey data collection, a demographic question helps to gather information about the respondent’s background. By seamlessly identifying qualifiers like the respondent’s age, gender, geographic location, income, family members, marital status, etc. demographic question makes it easy to define your target audience. With an accurate picture of your respondents, it lets you create an effective promotional strategy for your products/services that resonates with them.

Example of Demographic question

Survey question 15

Where is a demographic question used?

By gaining insightful data about your respondent’s background, demographic questions help you understand them better. These questions play a key role in segmenting the respondents on the basis of who they are, where they from, and what they do. This is a crucial step to determine the search patterns of the audience and identify their behavior while purchasing products or services online. For instance, respondents’ income and geographical factors are important factors in evaluating the role of technology in their life. Since demographics are measurable characteristics, these questions are highly preferred by government organizations to gain effective insights into the population and its growth rate.

See the Demographic Question in action

Check out how to use a demographic question in a survey
Access Sample Survey

What are the advantages of a demographic question?

Easy to understand: As demographic questions are preferred in almost every customer experience survey for collecting data, they’re considered to be one of the easiest question types to which respondents love to respond. 

Uncover personas effectively: With insights into the respondents’ background (like age, gender, geographic location, income), using this question type helps to uncover their personas effectively. This can empower you to develop a better understanding of your respondents by diving into their choices and opinions. 

Collect meaningful data: Being a helpful base for profiling, demographic questions are extremely used for gathering actionable and meaningful respondent data. This further assists in making informed business decisions.

Create Omnichannel Surveys with Voxco

Voxco is trusted by Top 50 Market Research firms, Global Brands & Universities in 40 countries. Voxco offers full omnichannel capability including CATI, Predictive Dialler, Online surveys, offline CAPI, and Panel Management. Check out Voxco Offerings below: 

Voxco Online

Create engaging omnichannel online surveys with advanced skip patterns, multi-media files, automatic device detection and more. 

Read more about Voxco Online Survey Software

Voxco Analytics

Create one click summaries, visual dashboards, uncover key trends and easily share  the report with teams. 

Read more about Voxco Survey Analytics 

Voxco CATI

Maximize CATI ROI with advanced features, hosting options, seamless telephony integration, and flexible pricing. 

Read more on Voxco CATI survey software

Voxco IVR

Voxco IVR can be used as a standalone, self completion survey option or in combination with other data collection modes.

Read more about Voxco IVR Survey Software 

Book Demo

Related Features

Voxco is trusted by Top 50 Market Research firms, Global Brands & Universities in 40 countries. Voxco offers full omnichannel capability including CATI, Predictive Dialler, Online surveys, offline CAPI, and Panel Management.

Follow Voxco on

Hindol Basu 
GM, Voxco Intelligence

Webinar

How to Derive the ROI of a Customer Churn Model

30th November
11:00 AM ET

Register now