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Survey Features

Demographic Questions

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What is a demographic question?

Playing an integral role in the survey data collection, a demographic question helps to gather information about the respondent’s background. By seamlessly identifying qualifiers like the respondent’s age, gender, geographic location, income, family members, marital status, etc. demographic question makes it easy to define your target audience. With an accurate picture of your respondents, it lets you create an effective promotional strategy for your products/services that resonates with them.

Example of Demographic question

Survey question 15

Where is a demographic question used?

By gaining insightful data about your respondent’s background, demographic questions help you understand them better. These questions play a key role in segmenting the respondents on the basis of who they are, where they from, and what they do. This is a crucial step to determine the search patterns of the audience and identify their behavior while purchasing products or services online. For instance, respondents’ income and geographical factors are important factors in evaluating the role of technology in their life. Since demographics are measurable characteristics, these questions are highly preferred by government organizations to gain effective insights into the population and its growth rate.

See the Demographic Question in action

Check out how to use a demographic question in a survey

What are the advantages of a demographic question?

Easy to understand: As demographic questions are preferred in almost every customer experience survey for collecting data, they’re considered to be one of the easiest question types to which respondents love to respond. 

Uncover personas effectively: With insights into the respondents’ background (like age, gender, geographic location, income), using this question type helps to uncover their personas effectively. This can empower you to develop a better understanding of your respondents by diving into their choices and opinions. 

Collect meaningful data: Being a helpful base for profiling, demographic questions are extremely used for gathering actionable and meaningful respondent data. This further assists in making informed business decisions.

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Voxco is trusted by Top 50 Market Research firms, Global Brands & Universities in 40 countries. Voxco offers full omnichannel capability including CATI, Predictive Dialler, Online surveys, offline CAPI, and Panel Management.

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Great Research
Fast Insights
Best-in-class ROI

Voxco’s platform helps you gather omnichannel feedback, measure sentiment, uncover insights and act on them.

Join 500 + global clients across 40+ countries