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Survey Features

Custom variables

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What are custom variables?

Surveys need to be customized as much as possible to make the survey response experience for the respondents exceptional. For the same reason, custom variables come in handy. With custom variables passing extra information for the survey to customize and use along the way becomes easy. 

Custom variables capture information and map it to relevant respondent profiles. Once this information is captured, the proceeding questions are personalized according to the answer choices selected by respondents in the previous questions.

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Example of custom variables

Uses of custom variables in surveys

Custom variables are useful when you must input various attributes with regards to survey respondents. It helps you make the survey experience better for them, ultimately boosting survey response rates. With accurate data contributed by the respondents, it yields correct data and insights. 

Along with that, using custom variables enables you to segment the data in a better way and frame questions as so.

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Advantages of custom variables in surveys

  • Custom variables allow you to select custom values or parameters that are useful to your research topic and frame the survey around them. 
  • When you use custom variables around the survey, it becomes easier to segment the data. You can break down the responses based on those variables and design better surveys in the future. 
  • Custom variables also help you get better insights from your surveys. You ultimately get a transparent view of your audience and their views and opinions.

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Great Research
Fast Insights
Best-in-class ROI

Voxco’s platform helps you gather omnichannel feedback, measure sentiment, uncover insights and act on them.

Join 500 + global clients across 40+ countries