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+13236381128
+15199002991
+61480040096
en_US Englishfr_FR French

Survey analytics software

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Ad Testing Guide 15 01
Market research 04 12

The significance of any survey software lies in its ability to transform survey collected data into meaningful and presentable inputs that can feed decision making. The survey data must be summarized and analysed in such a manner that it becomes easy even for a layman to interpret. 

A good survey analytics software must be capable of translating both quantitative and qualitative information into meaningful results . This is because quantitative data can be used to understand a particular issue or topic, but the insights required to fuel the company in the right direction is obtained by how well a software is able to generate inferences by providing precise takeaways . 

Further these services must be customized for the end user and should be compatible in all types of presentation formats. This offers the convenience that any organization looks for in a good survey software.

The basis of choosing the right kind of survey software is based on how well the multiple tools  of research offered by a particular software can be used to achieve research objectives.

Why use Ad Testing Tool?

Ad Testing Survey Software is used to conduct advertisement effectiveness studies for ad campaigns launched during the product life cycle. Ad Testing is a market research study wherein, ads are shown to the panel of the target audience to gauge their response to the ads. The ad testing survey software is essential to collect feedback at a nascent stage to prevent high ad spends. 

What is a survey analytics software?

Essentially, a survey analytics platform covers all aspects of survey research including designing , distribution, collection and result analysis. The core basis of judgement , however, is the result analytics part. It includes a comprehensive set of tools that can be used by the researching party to put the collected results in manner that meets their need with respect to how they wish utilize the data.

1

Designing

This is the basic planning phase of a survey research where the software allows the researching party to design a questionnaire that helps them collect accurate data through a careful choice of question types and logical functions.

2

Distribution

This is the second phase where the survey so designed gets distributed to the target participants who are deemed fit to qualify as a respondent based on whether or not they the required criteria. Survey software allows for multiple distribution options such as restricted access, selection of channels through which distribution takes place , invitation based surveys and panel management distribution to a hand picked group of qualified respondents.

3

Collection

The process of collection entails the consolidation of data collected on a single platform for further usage in analysis. Most survey softwares set a limit to the number of required responses beyond which no more data is required. 

Advanced softwares such as Voxco provide real time participation monitoring and scheduled reporting and collection of the results to study the minute details such as screen outs , completion time and other disposition snapshots which speak to the quality of respondents as well as allow registering of major turning points and variables by adjusting reports as and when the data keeps getting added.

4

Analysis

This is the final part of research where the organization decides whether or not they have been successful in achieving their end objective. The data so collected gets presented in manner which allows the company to use it for the desired purpose. This calls for a careful choice of tools that convert the data in the preferred manner. 

Analysis of data determines the quality of the entire research process. Even if the other functions are performed properly , analysis can make or break the research. The researcher has keep in mind the stakeholders and their peculiar needs while deciding to go for a particular methodology of analysis.

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Why focus on analysis ?

Any action or follow up taken on the basis of a survey research is based on how it has been projected. For example : companies launch products after conducting pre-tests to analyse market sentiment and acceptability towards a certain product or service. Based on the information collected , companies make decisions about modifications, marketing and promotional channels, pricing , packaging, offers , incentives ,after sales services and many other concepts only for the soul purpose of improving customer experience. Each and every strategy of the company gets fuelled by how well the company has done in terms of presenting what was collected without compromising on the quality and authenticity of the data . 

Further , companies stake a lot in terms of reputation, resources, time and effort just to tick the right boxes by adapting themselves to meet the expectations of the audience they serve. If these changes  gets channelled in the wrong direction due to faulty analysis , misrepresentation or omission of important information, the companies can suffer hugely. 

So , the importance of conducting nuanced survey analytics cannot be undermined in terms of the impact it has on market performance of companies.

Benefits of using a survey analytics software

1

Omni- channel platforms

Survey analytics softwares such as Voxco provides all the tools and services an organization needs allowing companies to reduce their effort and conduct their research in the way they like with all the requirements at their disposal. An organization looking to conduct a study need not jump from one site to another in search of the right tools that fit their needs.

2

Customization

Every research is different and one size does not fit all . Software analytics platforms allow the companies to modify their surveys to suit their personality, look and feel and appeal to their target audience in a way they know. There is no streamlining in terms of templates, question types and analytics tools which makes it the ideal choice.

3

Elimination of non-response and sampling bias

Survey softwares know the right channels and audiences who can help meet the required number of responses within specified time frames. Moreover , they help access qualified respondents who have the relevant knowledge and experience to become respondents for specific topics. Thus, samples become represent the view points of the targeted segment and so the their feedback is actionable.

4

First hand information

Information gets collected directly from the respondents. There is no scrutiny or errors as there is no need to copy or rewrite and so the data is reliable.

Why choose Voxco?

  • Freedom to choose from over 30+ question types and survey logic to customize your survey 
  • Extensive logic functions : dynamic questioning, validations, piping, branching and skipping to ensure quality responses.
  • Engaging questionnaire functionality with quality features such as automatic device detection, multi-language capabilities and pause and resume function.
  • Easy to use questionnaire toolbox with custom questionnaire library
  • Distribution through high traffic channels such social media , SMS , email and website to maximize reach.
  • Personalized invitations and reminders through merging of info. from database to ensure eligible respondents don’t miss out.
  • Anonymous and protected surveys for authenticated participation.
  • Active surveying and managing targeted panel of respondents through Voxco panel manager.
  • Real time participation results supplemented by disposition data 
  • Easy creation of cross tabs with data set management , filtering and sorting options.
  • Compatible with all data formats 
  • Automatic application of correct statistical tests based on type of data 
  • Advanced analytics functions
  • Multiple charting options along with word clouds for open ended comments 
  • Key findings portal to examine charts, cross tabs and and other results in a password protected manner. 
  • Ability to create dashboards to provide a holistic overview of study findings by integrating multiple tools .

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