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Exclusive Insights from Top Research Experts
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This report features wisdom from ten industry experts. It covers topics like research innovation, data integrity in healthcare, consumer insights, tackling fraud, and AI’s impact on the political landscape. Ideal for social, market, and corporate researchers, it offers a holistic view of the evolving research landscape, equipping professionals with knowledge to navigate current and future challenges in the field.
Featured guests
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Jean-Marc Léger
Founder and President
AI, Data Integrity, and the Current Political Landscape of America
“Because voters don’t vote for candidates, they vote for themselves. So which one will offer the best future”.
Sam Pisani
Founder and Managing Partner
Data Collection Frontiers and the Importance of Data Validation
“The benchmark for quality is always shifting. Thus, we must continually progress and introduce measures that keep us a half-step ahead of potential issues and challenges that may impact our industry negatively.”.
Dr. Don Levy
Director
Democratic Discourse and Projections for the 2024 US Presidential Election Polls
“Resources get stretched thin. If we had a collective pooling of data, like a United Nations of polling, we could combine and independently analyze this information“.
Luke Williams
Senior Director
Research Innovation, Customer Loyalty, and the Future of Research
“I think one of the significant shifts is that companies aren’t making as many substantial bets as they used to. They’re opting for smaller, safer bets”.
Ratika Agarwal
Consumer Insights and Research Lead
Value in Paid Entertainment and Market Research Challenges
“But with big data comes big responsibility. And sometimes when you have a lot of fragmentation around you, when you have a lot of options around you, there is a temptation to loss of vision, right?”.
Vignesh Krishnan
Founder and former CEO
Tackling Fraud to Ensure Quality in Market Research
“Our industry is very complex. It has a lot of moving parts and when you have a system like that you probably need a solution that is dedicated and focused on fighting fraud specifically.”.
Dan Comenduley
Senior Marketing Insights Leader and Strategist
Consumer Trends and Loyalty Strategies
“It’s very interesting that loyalty really comes from building trust with the customer. You’ve got to deliver on what you say you’re going to deliver“.
Kathy Cheng
Founder
Probing, Generative AI, and Humanized Surveys
“Technology now offers concrete opportunities to improve experiences for research participants. Initially, our journey began with limited resources, but today, with generative AI and advanced technologies, we have numerous opportunities to create more human-like experiences“.
Sanjay Motwani
General Manager
Data Integrity and Quality in Healthcare Market Research
“This ideology, originating from Latin roots and prevalent in various European societies, emphasizes the inclusion of citizens in decision-making, particularly concerning areas like disabilities”.