Pricing Research Survey Template
Uncover key drivers behind customer value perceptions to identify correct pricing tiers
What is pricing research?
Pricing research leverages multiple methodologies and data collection tools to give businesses an understanding into what their customers want, and what value they assign to their offerings.
It helps companies understand their target demographic and tailor their offerings accordingly.
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Why is pricing research survey important?
Pricing research study is crucial as it answers questions like
1.What is the relationship between price and demand?
2.What price point will maximize profits?
3.What price point will maximize sales volume?
4.Who are the product’s customers at various price points?
5.Which customers are lost if the price is increased?
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