The Pitfalls of Binary Thinking inResearch and Marketing
The Pitfalls of Binary Thinking in Research and Marketing SHARE THE ARTICLE ON Table of Contents Ready for a challenge? We invited Annie Pettit, an
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Get exclusive insights into research trends and best practices from top experts! Access Voxco’s ‘State of Research Report 2024 edition’.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Get exclusive insights into research trends and best practices from top experts! Access Voxco’s ‘State of Research Report 2024 edition’.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Find the best survey software for you!
(Along with a checklist to compare platforms)
Take a peek at our powerful survey features to design surveys that scale discoveries.
Explore Voxco
Need to map Voxco’s features & offerings? We can help!
Find the best customer experience platform
Uncover customer pain points, analyze feedback and run successful CX programs with the best CX platform for your team.
We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients.
Steve Male
VP Innovation & Strategic Partnerships, The Logit Group
Explore Regional Offices
Gather honest feedback to enhance employee engagement
→ Get actionable insights fast on employee experience.
→ Use pulse surveys to bring critical concerns to the surface at the right time.
→ Listen to employees’ true voices to make meaningful changes and boost engagement.
A pulse survey tool empowers you to gather real-time feedback from your employees frequently. The surveys are typically short and ask targeted questions. The purpose of pulse surveys is to gather employee feedback more frequently to monitor engagement levels, concerns, and perceptions consistently. This equips you with the right insights to make timely adjustments, improve employee experience, and foster a culture of continuous growth.
Voxco empowers the HR team of a large international e-commerce organization to evaluate its talent acquisition process by surveying an average of 2000 respondents monthly.
Don’t wait for quarterly or annual surveys to gauge employee engagement and satisfaction. Gather pulses across multiple touchpoints and milestones to have a clear view of employee experiences.
Design a pulse survey that engages participants and asks questions relevant to their experience. Choose from 40+ Question Types and leverage skip and branching logic to ask important questions without being repetitive.
Create a culture of accessibility within the organization by sharing surveys in their preferred language and channel. Voxco empowers you to distribute surveys via several online channels and translate them into 100+ languages.
Analyze data in real-time and know exactly what is working and what requires change within the organization. Help leaders make the right decision by uncovering trends, patterns, and themes tracking employee satisfaction. Filter data based on multiple variables to see targeted results.
Customize pulse survey reports with graphs, charts, and tables, making them comprehensive and highlighting key points.
Maximize response rates by enabling employees to take surveys anonymously. Protect participants’ identity and maintain data security and privacy compliance.
Pulse survey tools are the savviest data collection method that enables you to collect real-time responses frequently and keep track of employee experiences at moments that matter.
Pulse surveys allow you to frequently capture snapshots of employee sentiment, engagement, and satisfaction.
This helps you track evolving needs and respond to them swiftly.
The data you gather is from the target audience and is immediate, enabling your leaders to know how to boost engagement and retention.
The data gives you insight into what is working and identifies your successful initiatives, allowing you to double down on those initiatives.
With a pulse survey, you can bring warning signals to the surface at the right time. Use the data to gauge who is at risk of turnover and the cause.
Monitoring employee satisfaction at regular intervals demonstrates your commitment to their mental and emotional health. It can lead to retention, productivity, and loyalty.
Using the pulse survey data, you can evaluate employee’s alignment with the company’s goals and values. This can highlight the disconnections that you need to address to smoothen operational efficiencie
Pulse surveys are meant to be conducted frequently, but when should we use leverage to gather meaningful insights?
Guage new employees’ first impressions and identify potential onboarding hiccups that you can smooth out to make the process more efficient.
Use pulse surveys to gather employee input on the performance review process to ensure it is effective and doesn’t discriminate against employees.
Evaluate the impact of initiatives or major changes to understand employee reactions and concerns.
Guage employee satisfaction with team, collaboration, and communication to address any team issue promptly or identify successful teams.
Assess the alignment of the company’s culture with employee values and goals to find the gap and take action.
Pulse surveys can be instrumental when employees leave. Gather insights on their reason for departure and their perception about what more you can do to boost retention.
What is an employee pulse survey?
An employee pulse survey is a quick survey that is designed to gather real-time feedback on specific aspects of their work. Unlike traditional employee experience surveys, pulse surveys are conducted frequently and in a targeted manner.
What is a pulse survey tool?
A pulse survey tool is an online survey tool that facilitates survey creation, distribution, data collection, and analysis. It offers a wider range of features to help you design targeted surveys that generate targeted data to make informed decisions.
What is the importance of conducting pulse surveys?
There are several key benefits of conducting pulse surveys:
How frequently should you conduct pulse surveys?
The frequency of pulse surveys should depend on the cadence of other marketing efforts and surveys. However, a pulse survey should take place regularly, such as weekly, bi-monthly, or monthly, depending on the needs.
What pulse surveys can help you measure?
With pulse surveys, you can measure – employee satisfaction, emotional well-being, work environment, team dynamics, communication effectiveness, cultural alignments, change management success, and more.
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