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Oct 4th @1:00 p.m. (EST)
Host
Naveed Rahman
Sales & Business Development Manager, Voxco
Featured Speaker
Steve Male
Vice President Innovation & Strategic Partnerships at Zamplia.
Guest Speaker
Vignesh Krishnan
Founder & CEO, Research Defender
Panel sample quality is the backbone of good research data. Whether building their own panels or sourcing from a panel provider, to stay in the game and thrive, researchers need to improve the quality of survey panels to maximize their competitive effectiveness.
At Zamplia, we are constantly exploring new & innovative avenues of research execution and finding ways to ensure quality samples while also keeping them engaged and motivated.
In this webinar, we will discuss how researchers can sample quality in the 21st century and what modern-day panelists should look like.
Featured speaker Steve Male will share deeper insights on the following challenges faced in improving sample quality:
Data quality
Fraud
“Re-humanizing” sample
Featured Speaker
Steve Male
Vice President Innovation & Strategic Partnerships at Zamplia.
Steve has over 10 years of market research experience having held roles in project management, field services, and client-facing roles. Some of Steve’s core areas of focus include the multicultural markets and IT decision-makers.
Guest Speaker
Vignesh Krishnan
Founder and CEO, Research Defender
Vignesh Krishnan is the Founder and CEO of Research Defender, an independent and secure platform that helps clients create a clean, healthy and efficient ecosystem in the research industry.
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