Pulse Survey

Pulse Survey Pulse Survey

Pulse Survey

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Pulse Survey Pulse Survey
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Table of Contents

People’s opinion changes with a change in their feeling. As a part of the business world, if you don’t listen to their change in feeling then you are bound to lose them. But how to listen to the audience if they frequently change their opinions. Pulse Survey involves frequent check-ins with the same audience base. It is short with a minimum of 6 questions, so without any complex questions, it is used to ask exactly what you want to know. Pulse surveys are more effective and efficient, especially used to check in with employees to understand how they are feeling. Because of its short and simple questions, it does not take too much time to complete the survey. However, it helps in collecting real-time data from your audience on any topic.

01

Benefits of Pulse Survey

Real-time results:

A pulse survey helps you collect data about your audience’s feelings in a timely manner. It enables you to gather feedback in real-time about the events happening now rather than those that happened 6 months ago.

It helps you keep up with regular feedback. Instead of waiting for normal surveys, you can gather their opinion on topics that matter now. Capturing their opinion, you can solve the issues before they become something serious.

  • Identify Information that needs immediate attention:

 Pulse surveys because of real-time quality helps identify issues that your audience is facing now. You can follow up on the issue the moment you notice them. Now with the real-time data, you can investigate and take immediate, necessary actions.

  • Improve engagement:

By conducting pulse surveys frequently you remind your audiences that you care about them. This also helps you improve communication with your audience.

You collect data to understand their current situation and take action on the feedback. You show them that you value them which encourages engagement between you and your audience.

  • Smart decision:

 Instead of assuming how your audiences are feeling, a pulse survey can help you gather informative knowledge about their opinions and sentiments.

You can use the knowledge to come up with action plans that can help you in solving the issues smartly and effectively. Pulse survey results can help you shape, structure, and improve your action plans and strategies.

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  • create engaging surveys
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  • analyze survey data instantly

02

How to Develop your Pulse Survey?

Purpose

For any survey, a purpose or goal is important. It gives you a clear image of how your survey should look to reach the goal smoothly. A goal can help you define the topics you want to address, questions to ask, and the audience.

To define the purpose of your Pulse Survey, figure out what information you are looking for and if it is possible to collect the information via pulse survey. This can help you design your survey to get the results you intend to achieve.

Audience

With a defined purpose now you need to select who you want to survey. Whether you want to survey based on demography or location, you need to base it on the kind of topic or information you are looking for.

In case you want to survey your company, for quick feedback you may want to survey a small group of employees. If you want feedback on relevant topics, surveying the entire company will be more beneficial.

You can use a pulse survey to understand different perspectives by selecting an audience based on demographic factors. Pulse surveys can help you understand the varied opinion of different age groups, locations, or gender.

Frequency

Pulse surveys are meant to be conducted frequently, as often as possible. It is simple to create, and easier to launch. However, don’t conduct a pulse survey right after a major survey. You may face trouble in collecting and taking action upon the feedback from the pulse survey while the company is already busy working on actions taken against the major survey.

Conduct a Pulse survey when there are big changes happening across the organization. You may want to collect real-time feedback after a new sales or marketing strategy (customer) or new benefit plans (employee). Pulse surveys can help you understand how these changes impact your audience right when it is happening.

Follow-up on Survey

It is important that you follow up and take action over the feedback collected at the end of the survey. Discuss with superiors to develop a plan for communicating with your team about the purpose of the survey.

Act on the feedback after sorting through them. Communicate with your audience and share with them the steps you will take. Discuss with all teams involved to come up with strategies to implement changes. Divide the tasks and check if the changes are effective.

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Take a look at the survey templates below to see how Voxco surveys look on any device. See all possible question types on Voxco.

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Pulse Survey Pulse Survey
Pulse Survey Pulse Survey
Pulse Survey Pulse Survey
Pulse Survey Pulse Survey
Pulse Survey Pulse Survey
Pulse Survey Pulse Survey

03

Tips for Pulse Survey Questions

Use questions that apply to all of your audience. Don’t ask questions that are only relevant to a certain type of audience. The respondents will feel confused and skip the questions. You will not gain any reliable information to compare or analyze.

Keep the focus on one or two topics. Pulse Surveys are meant to be short with a maximum of 15 questions in them. So make sure you don’t address too many topics. This will exhaust the respondent and won’t serve the purpose of the Pulse Survey. The less effort a respondent has to put in completing a survey the more chances of increasing completion rate.

Avoid technical jargon or complex words. Use words that are easier to understand and do not confuse the respondent. Also, avoid using negative words in your questions. Try to use a positive tone in the questions.

Use questions that can provide you quantifiable results easily and quickly. This way you can analyze the results and use them to make smart decisions for the business.

Read through your survey and send it to a few people to test the pulse survey questions. You can identify any errors in the grammar or spelling that you may have missed. Also, having someone fill the survey can help you understand the difficulty level of the survey. You can make changes before sending out the final draft of the pulse survey.

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    04

    When to use Pulse Survey?

    Employee Engagement and Experience

    Employee Pulse Surveys are the most common way pulse surveys are used. Pulse surveys help you keep track of small things that impact greatly on employee experience. If ignored, such things can eventually cause troubles like employee turnover. Recovering from such trouble can cost the company heavily. Hence, Pulse Survey can help you identify any small issue that an employee may be feeling.

    Pulse survey can provide you how employees feel after a new company policy or after working on a project. You can analyze the result and understand how such events affect employee morale.

      • We successfully managed the new initiative in our company.
      • I trust our managers and leaders to lead the company towards success.
      • I can depend on my team members and my manager.
      • I understand what my job responsibilities are in the company.
      • My job helps me grow and develop my professional career.
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    05

    Expérience Client

    Customers differ in their expectations and opinions. What one customer finds to be a positive trait of your company the other may not. Moreover, customers have different objectives of using your product/service. With the change in a moment, their view also changes.

    Pulse surveys help you keep track of little changes and stay up-to-date about what your customers are looking for. Conducting frequent pulse surveys reveals how your company is performing in different areas and how effective the changes are. Knowing the little quirks that impact a customer’s behavior can help you improve their experience. This also helps you stay on top of your game.

    • Were there any challenges you faced using our products/services?
    • How would you rate our customer service team, on a scale of 1 to 5?
    • Are you satisfied or dissatisfied with our delivery service?
    • Is there any change you would like to suggest about the product?
    • How likely are you to refer our company to your peers?


    A Pulse Survey is a short survey that helps gain real-time feedback. It records the frequent changes that affect your audience’s opinion and preference, that may otherwise go unnoticed.

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    06

    FAQs

    Employee pulse surveys can be conducted on a weekly or monthly basis. The pulse survey should consist of no more than 15 questions. Keep it short so it does not take longer than a few minutes to complete the survey.

    Pulse surveys are meant to be short in order to only take a few minutes to complete them. While you can include up to 15 questions, you can also keep it under 10 to increase the response rate. Fewer questions prevent survey fatigue and increase completion and response rates.

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    Voxco CATI

    Powerful phone survey software with advanced telephony features for contact centers of call centers of all sizes

    Voxco SVI

    Automated interactive voice response survey software with auto call detector, advanced call routing system & manual TCPA compliance.

    Voxco Dialer

    Power, Predictive, Preview and Hybrid modes. Tailor your dialling method to each project.

    Survey organizations around the world have maximized their phone survey ROI with the advanced features, hosting options, seamless telephony integration, and flexible pricing of our CATI software.

    Types of Brand Awareness Survey Questions: Aided vs Unaided Questions

    Types of Brand Awareness Survey Questions: Aided vs Unaided Questions Brand Awareness Survey Questions

    Types of Brand Awareness Survey Questions: Aided vs Unaided Questions

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    Types of Brand Awareness Survey Questions: Aided vs Unaided Questions Brand Awareness Survey Questions
    See what question types are possible with a sample survey!
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    Table of Contents

    01

    What is Brand Awareness?

    Brand awareness is a measure of the degree of consumer recognition of a product by its name. In marketing, brand awareness is often used to measure the success of advertising efforts. When people can recognize your products by its name alone, you have certain advantages over the brands they don’t recognize. In this article, we will be discussing the characteristics of aided brand awareness and unaided brand awareness.

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    02

    The Importance of Measuring Brand Awareness

    There are a lot of benefits to having high brand awareness. Companies with high brand awareness, such as Coca-cola and Nike, enjoy increased credibility, lower price sensitivity, high sales, and so much more. In order to increase brand awareness, you must begin by tracking it. This allows you to understand where you stand in regard to your competitors, and also gives you an idea of what measures you can take to improve your brand awareness.

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    Take a look at the survey templates below to see how Voxco surveys look on any device. See all possible question types on Voxco.

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    Types of Brand Awareness Survey Questions: Aided vs Unaided Questions Brand Awareness Survey Questions
    Types of Brand Awareness Survey Questions: Aided vs Unaided Questions Brand Awareness Survey Questions
    Types of Brand Awareness Survey Questions: Aided vs Unaided Questions Brand Awareness Survey Questions
    Types of Brand Awareness Survey Questions: Aided vs Unaided Questions Brand Awareness Survey Questions
    Types of Brand Awareness Survey Questions: Aided vs Unaided Questions Brand Awareness Survey Questions
    Types of Brand Awareness Survey Questions: Aided vs Unaided Questions Brand Awareness Survey Questions

    03

    Unaided vs Aided Brand Awareness Survey Questions

    We can categorise brand awareness survey questions into the following two groups:

    • Unaided Brand Awareness 
    • Aided Brand Awareness 

    Brand awareness surveys should contain a combination of unaided and aided questions, in that order.

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      04

      Unaided Brand Awareness

      Unaided awareness measures the percentage of respondents that are aware of your product or brand without being assisted or prompted with details of the brand. Unaided brand awareness indicates a strong brand strength as customers are aware of your brand without being prompted. 

      Unaided brand awareness is measured by asking customers open-ended questions where your brand name is not mentioned. You want to get an idea of how many respondents will respond with your brand name on their own, without being prompted. 

      Here are examples of unaided brand awareness survey question:

      • What brand comes to mind when you think of sports apparel?
      • What sports apparel brands are you familiar with?

      Open ended questions such as these provide respondents with a text box below the question where they can fill in their responses. If customers include your brand name within their answers then that reflects that your brand has strong unaided brand awareness. This shows that your brand is at the top of customers’ minds.  

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      05

      Aided Brand Awareness

      Aided awareness measures the percentage of respondents that are aware of your product or brand when being asked about it directly, or when prompted. 

      Aided brand awareness questions involve prompting respondents with your brand name to see if they recognize it. 

      Here is an example of an aided brand awareness question:

      • Which of the following sports apparel brands have you heard of? (Select all that apply)
      • Nike
      • Adidas
      • Reebok
      • (Insert your brand name here)
      • Decathlon

      When using aided brand awareness questions, you are trying to measure whether respondents can recognize your brand from a list of other well-known brands without being prompted. If respondents recognize your brand, then you’ll know that your advertising efforts are working. Additionally, aided questions also give you an idea of where you stand against your competitors in regard to brand awareness. 

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      06

      Why Choose Voxco for your Brand Awareness Surveys?

      • Centralised Survey Authoring

      With Voxco’s survey software, you can script your survey once before sending it to respondents across all channels. Centralised survey authoring saves you time as it eliminates the need to re-programme surveys for each channel.

      • Omnichannel Survey Solution

      Whether you want to send your survey through the web, IVR, phone, face-to-face, or all channels together, you can do so using Voxco. Voxco’s omnichannel survey software allows you to conduct surveys across all channels, eliminating the need for multiple vendors.

      • Access to a Range of Question Types and Survey Templates

      With Voxco, you have access to pre-made survey templates, including brand awareness survey templates. Additionally, we offer a range of question types that allow you to create unaided and aided survey questions for your brand awareness survey. 

      • Voxco IVR and Voxco Dialer

      Seamlessly integrate Voxco’s survey software with Voxco IVR and Voxco Dialer to experience the most seamless and effective surveying experience. Voxco Dialer eliminates the need for manual dialing within your contact center, significantly boosting productivity. 

      Switch to Voxco Telephony System to improve your Call Center Productivity by 400% or more 

      Voxco CATI

      Powerful phone survey software with advanced telephony features for contact centers of call centers of all sizes

      Voxco SVI

      Automated interactive voice response survey software with auto call detector, advanced call routing system & manual TCPA compliance.

      Voxco Dialer

      Power, Predictive, Preview and Hybrid modes. Tailor your dialling method to each project.

      Survey organizations around the world have maximized their phone survey ROI with the advanced features, hosting options, seamless telephony integration, and flexible pricing of our CATI software.

      Survey Vs Focus Group

      Survey Vs Focus Group Survey Vs Focus Group

      Survey Vs Focus Group

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      Survey Vs Focus Group Survey Vs Focus Group
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      Table of Contents
      01

      Focus Group

      To gather information about customer’s needs, expectations, habits, and preferences companies have always used Market Research. Market Research includes different methods to gain insight and study the customers. It helps increase the knowledge about what customers prefer and why. All in all, it answers questions that help an organization make a business decision for success.

      Two of the methods of Market Research that we will discuss are Surveys and Focus groups.

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      02

      Characteristics of Focus Groups:

      Exploratory: The aim of conducting a Focus Group is to obtain exploratory data from the consumers. From this group interaction, you not only learn what the consumers think about your company but also the “why” and “how” of their thought process.

      Open Discussion: Because of the close interaction you can deep dive into exploring a topic and stir the conversation however you want. You receive firsthand information and get to experience consumer’s emotions and attitudes toward your company.

      Inconvénients

      Expensive: Focus groups can be expensive. You have to spend on renting the facility where you conduct the focus group and compensate for participation. You also have to travel to multiple locations causing travel expenses.

      Biased: Outspoken people often lead a conversation. Your focus group may fall victim to it if there is an outspoken person involved. They may influence others’ opinions which will result in skewed or biased results. Other participants may not feel comfortable providing their honest opinion anymore.

      Lack of Participation: Lack of anonymity may give you trouble to recruit participants for the focus groups. People may not want to speak freely with their identity out in the open.

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      Take a look at the survey templates below to see how Voxco surveys look on any device. See all possible question types on Voxco.

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      Survey Vs Focus Group Survey Vs Focus Group
      Survey Vs Focus Group Survey Vs Focus Group
      Survey Vs Focus Group Survey Vs Focus Group
      Survey Vs Focus Group Survey Vs Focus Group
      Survey Vs Focus Group Survey Vs Focus Group
      Survey Vs Focus Group Survey Vs Focus Group

      03

      Survey

      Survey uses a questionnaire to gather information from the customers. Classified as quantitative research, survey results are analyzed to make informative decisions. You can ask questions about any topic you want to gain data on. It can be short or long in length depending on the purpose of the survey.

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        04

        Characteristics of Survey:

        Different Method of Survey: Surveys can be conducted via interviews, face-to-face, or by phone. You can also conduct online surveys, send emails, SMS, or upload surveys on websites/ social media.

        Survey Question: Questions can be asked in the form of multiple-choice, open-ended, and rating scales. Your questions need to be consistent with the purpose of the survey. So, make sure the questions are meaningful.

        Time and Cost-effective: Surveys especially online surveys are cost and time-effective. The response rate is high as well. Moreover, it is easy to design a survey question with all the tools available on the internet.

        Confidentiality: You can conduct a survey where you keep the respondent’s identity confidential. This often encourages respondents to provide their honest opinion. So, you will gather different perspectives and outlooks.

        Disadvantage

        Difficulty to collect data: It may be difficult to recruit participants for surveys like interviews or email/SMS surveys, if you don’t have information about your customers.

        Also, following up with the survey requires conducting another research, which involves more effort and work.

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        05

        Differences between Survey and Focus Groups

        Focus group

        • Heterogeneous Perception:

        For a Focus group, you need to select a homogenous group, that is, people who share common interests. The aim is to create a balance within the group so that everyone feels comfortable discussing the topic. A homogenous group with heterogeneous opinions and perspectives can help you collect diverse data.

        In a focus group, you don’t select participants randomly. Moreover, there is no need to generalize arguments.

        • Somewhat Unreliable Data:

        Focus groups can lead you to biased results. While discussing in a group people may change their opinion after being influenced by someone’s opinion. Shy people may not openly share their thoughts, while people who come from different social statuses may feel inferior to express their opinions. Some people may even take control of the discussion and stir people’s opinions in one direction.

        Also, interviewers may influence the conversation and lead to biased answers. They may ask leading questions or stir them in different ways that may result in biased opinions. This makes focus groups somewhat unreliable.

        • Difficulty in Recording Data:

        It may also be difficult to record the entire session. People talking over each other can ruin the recording making it hard to understand. Participants who speak low may be overpowered by loud voices. You may not be able to capture the opinions of the minority because the opinions of the majority may end up becoming the ultimate result.

        • Open complex discussion:

        Focus group opens up in-depth discussion. You can discuss any complex topics which cannot be addressed in surveys. Participants have the chance to openly provide their views and discuss them with other participants.

         

        Enquêtes

        • Non-respondent error:

        For surveys, participants are randomly selected to form a large sample. The aim is to generalize the result so that it represents the entire population.

        A survey can fall victim to non-sampling error, that is, the presence of non-respondents. When people fail to answer the survey you end up with a smaller sample. This results in a sample being not adequate enough to represent the population.

        • Somewhat Reliable data:

        In surveys, you cannot influence the opinions of the respondents. You cannot interact with them and because everyone receives the same questions there is less chance of biased answers.

        However, respondents may skip the question or drop the survey if they find the questions confusing. They may get confused which won’t give you reliable answers. But because surveys use close-ended questions the answers may be more reliable.

        No third party can influence the answers also, because of the close-ended questions, surveys lead to more reliable data.

        • Easy to Record data:

        Surveys collect interpretative data. You can easily collect quantifiable data through a rating scale which makes it easy to analyze and translate into business strategy.

        For surveys, you need to make sure that the questions are designed in a way that is not complex. The questions need to be simple and easy to understand. Moreover, the options for answers also need to be appropriate and must align with the question.

        • No Deep Conversation:

        The data you collect from surveys may be superficial because of the limited number of questions you can ask. Even when you include open-ended questions, you cannot obtain deep knowledge about customer’s feelings and opinions.

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        06

        Develop Survey and Focus Group Research

        To develop Survey and Focus Group research, you need to follow similar steps.

        Setting goals: The most important step in any market research is to be well aware of what you want to achieve at the end of the research. Your goal defines how you structure your research. What you hope to get out of the research is what you need to ask the audience.

        Audience: Whom do you want to include in your research? You need to think about the demographic factors and decide who should be your target market. Do you want participants who are familiar with your brand or do you want to explore a new audience? Figure out your intention and that way you can figure out your target market.

        Discussion Script for Focus Group: As a moderator of the focus group you need to have a script that can help you guide the meeting. You need to know what questions to ask and what topics to stir. You need to be prepared to answer questions asked by the participants.

        Questionnaire for Survey: For Surveys, you need to design questions that are simple, easy to understand, and suitable for the survey purpose. The questions cannot be double-barreled or complicated. You should not use difficult words that most respondents may not be familiar with.

        Incentive: People may not find it worth their time to participate in your research. Offering incentives or rewards is a great way to encourage people to participate in the research. This way they will be motivated to help you with your research.

        Concluding

        If you want to have a deep conversation with your customers on complex topics you should conduct a Focus Group. Discussing topics with customers may help you live through their experience as a customer from a new perspective.

        When you want to research a wide audience of diverse backgrounds, you may want to conduct Survey. This way you can ask exactly what you want to know and reach a broad set of customers. The representative data can help you understand what the entire target market expects and needs.

        Switch to Voxco Telephony System to improve your Call Center Productivity by 400% or more 

        Voxco CATI

        Powerful phone survey software with advanced telephony features for contact centers of call centers of all sizes

        Voxco SVI

        Automated interactive voice response survey software with auto call detector, advanced call routing system & manual TCPA compliance.

        Voxco Dialer

        Power, Predictive, Preview and Hybrid modes. Tailor your dialling method to each project.

        Survey organizations around the world have maximized their phone survey ROI with the advanced features, hosting options, seamless telephony integration, and flexible pricing of our CATI software.

        How to use Brand Name Testing to pick your Brand Name

        How to use Brand Name Testing to pick your Brand Name Brand Name

        How to use Brand Name Testing to pick your Brand Name

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        How to use Brand Name Testing to pick your Brand Name Brand Name
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        Table of Contents

        01

        What is Brand Name Testing?

        Your company’s brand name will play a significant role in shaping your brand image and will also act as an identifier that distinguishes your brand from competitors. As your brand name can play such a big role in shaping your brand image, it is important to pick a name that will resonate with your target audience and will fit the brand image that you want to portray. This is where brand name testing comes into the picture. 

        Brand Name Testing involves presenting your target audience with a variety of brand name options and asking them to provide feedback on each one. This research helps you make an informed decision while choosing a brand name that is best suited to your company using qualitative and quantitative backing.

        Start creating Brand Name Testing Surveys on a Large Scale using Voxco

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        • create engaging surveys
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        02

        Steps to take to Conduct Brand Name Testing

        1. Pick the Brand Names you want to Test
        2. Select the Parameters by which you will assess the Brand Names
        3. Send out your Survey
        4. Analyse Results to select a Brand Name

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        How to use Brand Name Testing to pick your Brand Name Brand Name
        How to use Brand Name Testing to pick your Brand Name Brand Name
        How to use Brand Name Testing to pick your Brand Name Brand Name
        How to use Brand Name Testing to pick your Brand Name Brand Name
        How to use Brand Name Testing to pick your Brand Name Brand Name
        How to use Brand Name Testing to pick your Brand Name Brand Name

        03

        Pick the Brand Names you want to Test

        The first step in brand name testing is to create a list of brand names that you want to test. These brand names should be ones that you and your coworkers are already confident of. The number of brand names you choose to include will determine the kind of survey design you select.

        These are some of the most common survey designs: 

          • Monadic Testing: This research design involves showing participants a single stimuli in isolation. It gives you a measure of how appealing a certain brand name is without skewing the respondent’s perception with the influence of other stimuli/brand names. 
          • Sequential Monadic Design: This research design involves asking respondents for feedback on multiple stimuli. However, each brand name shown must be evaluated separately rather than evaluation through comparison. 

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          04

          Select the Parameters by which you will assess the Brand Names

          The next step is to select the parameters, or metrics, by which you want respondents to assess your brand name. These are a few metrics by which you can measure how good a brand name is:

          • Uniqueness: Does the brand name stand out against competitors or is it easily confused with other brand names?
          • Pronounceability: Is the brand name easy to pronounce or is it common for people to mispronounce it?
          • Appeal: Is the brand name appealing to your target audience?
          • Purchase Intent: Does the brand name motivate people to purchase the brand’s products/services?

          The metric(s) you select should depend on what your goals are for your brand name. If you want a brand name that is memorable and stands out, the most valuable metric for you to measure would be uniqueness. 

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          05

          Send out your Survey

          Once you’ve chosen the metrics by which you want your brand name assessed, you can create your brand name testing survey and send it out to your target audience.

          See what our clients say about Voxco

          See what question types are possible with a sample survey!

          06

          Analyse Results to select a Brand Name

          The final step is to analyse the responses collected in order to evaluate each brand name. This is the most important step as it involves selecting a brand name that will appeal to your target audience and match the brand perception you want to create.

          Switch to Voxco Telephony System to improve your Call Center Productivity by 400% or more 

          Voxco CATI

          Powerful phone survey software with advanced telephony features for contact centers of call centers of all sizes

          Voxco SVI

          Automated interactive voice response survey software with auto call detector, advanced call routing system & manual TCPA compliance.

          Voxco Dialer

          Power, Predictive, Preview and Hybrid modes. Tailor your dialling method to each project.

          Survey organizations around the world have maximized their phone survey ROI with the advanced features, hosting options, seamless telephony integration, and flexible pricing of our CATI software.

          07

          Why Choose Voxco for your Brand Name Testing Surveys?

          These are a few reasons why you should choose Voxco’s Survey Software to conduct your Brand Name Testing Surveys:

          • Omnichannel Survey Solution 

          Our Omnichannel survey software allows you to create your brand name testing survey on a centralised platform before sending it through all channels. This saves time re-programming surveys for multiple channels. Additionally, all collected data is presented on a single integrated platform, allowing you to compare feedback received through all channels.

          • Voxco IVR and Voxco Dialer

          You can use our survey software in amalgamation with additional tools such as Voxco Dialer and Voxco IVR, for the most seamless and efficient omnichannel survey experience. 

          • Powerful Dashboards

          Voxco’s powerful and dynamic dashboards provide you with real-time visual presentations of your brand tracking survey responses. This can help you make a quicker decision while picking your brand name as our dashboard presents data from across all channels on one unified platform. 

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          How adopting an agile market research methodology can help to gain the insights you need!

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          Comment l'adoption d'une méthodologie d'étude de marché agile peut vous aider à obtenir les informations dont vous avez besoin !

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          Avec l'impact considérable de la numérisation sur le mode de vie moderne d'aujourd'hui, tous les secteurs d'activité s'efforcent de transformer radicalement leurs opérations commerciales et de créer une vision d'avenir axée sur la croissance. Comme les consommateurs attendent désormais des interactions plus claires et plus instantanées avec les marques, les chercheurs doivent adopter une méthodologie d'étude de marché agile market research pour soutenir de manière transparente leurs efforts de marketing et de développement de produits. Des petites startups aux plus grands leaders du secteur comme Amazon, toutes les entreprises adoptent des méthodologies de recherche agiles pour faire avancer les choses. AmazonPourquoi ces organisations adoptent-elles cette méthode de recherche moderne ? Nous allons le découvrir :

          steps for agile market research

          Méthodologie d'étude de marché agile et son importance

          Une méthodologie d'étude de marché agile est une approche stratégique qui vise à analyser et à réinventer les pratiques commerciales en cours pour répondre à l'urgence causée par le changement continu du comportement des clients et des tendances du marché. Elle est connue pour remplacer les campagnes d'études de marché traditionnelles et longues par des techniques rapides (agiles) afin d'obtenir une croissance plus rapide et d'améliorer le retour sur investissement.

          L'utilisation de la méthodologie d'étude de marché agile vous aide non seulement à créer des stratégies et des produits efficaces qui trouvent un écho auprès de votre public, mais vous permet également d'être plus efficace en suivant une approche centrée sur le client. En recueillant des informations précises et exploitables, l'étude de marché agile joue un rôle clé pour atteindre rapidement les bons clients, valider de nouvelles idées commerciales et prendre le pouls du marché existant en temps réel.  

          Voici les étapes de l'étude de marché agile :

          • ● Commencez par comprendre les objectifs de votre méthodologie d'étude de marché agile. Elle vous aide à garantir une utilisation efficace des informations sur les clients, l'éradication des temps customer insightsd'arrêt de développement et une réussite centrée sur le client de bout en bout.  
          • ● Décomposez vos offres de recherche en courts morceaux et cartographiez-les efficacement pour réduire la perte de temps en recherche et développement, minimiser le gaspillage de ressources et diminuer les risques. 
          • ● Faites correspondre les forces de votre équipe aux tâches de recherche agiles à accomplir. En faisant travailler votre équipe de recherche à son plein potentiel, cela permet de se débarrasser des obstacles qui peuvent entraver la réussite de la recherche.
          • ● Que vous fassiez de la recherche qualitative ou quantitative, tirez parti d'un logiciel efficace, rapide et convivial qui vous donne les moyens de mener, qualitative or quantitative researchd'analyser et de rapporter des données qui soutiennent sans effort votre méthodologie d'étude de marché agile.

          Étude de marché traditionnelle vs étude de marché agile

          En examinant efficacement les flux de travail standard d'un projet particulier, l'étude de marché traditionnelle comprend un certain nombre de phases telles que le lancement du projet, la conception, la révision, l'analyse et le reporting. Comme il y a un temps fixe alloué à chaque phase dans cette approche traditionnelle, une sortie correcte est générée avant de passer à la phase suivante. Cependant, suivre cette approche demande 
          beaucoup de temps et d'efforts. De l’autre côté, l'étude de marché agile commence à un niveau plus petit et procède par étapes appelées « sprints », qui se développent sur le précédent. Étant plus rapide et plus abordable que la recherche traditionnelle, l'étude de marché agile permet aux chercheurs d'obtenir des commentaires plus pertinents sur l'expérience du consommateur. Étant donné que les tâches de recherche ne sont pas limitées dans le temps, les consommateurs sont libres de répondre selon leur choix ou leur disponibilité. En raison de l'intégration transparente de différents outils de collecte de données, les études de marché agiles offrent un processus de réponse plus court, améliorant ainsi le CX global.

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          Comment Voxco peut-il vous aider à tirer le meilleur parti de votre étude de marché agile ?

          • ● Conception d'enquête personnalisée
            Comme chaque étude de recherche a des exigences uniques spécifiques (basées sur diverses données démographiques, exigences saisonnières, etc.), il est nécessaire research surveys de créer des enquêtes de recherche avec des questions personnalisées pour répondre à ces exigences. Voxco permet aux chercheurs de créer des questions qui peuvent recueillir les informations nécessaires auprès de leurs répondants.
          • ● Des analyses de pointe
            Glaner des informations à partir des données recueillies est l'un des aspects les plus cruciaux des études de marché agiles. Voxco est livré avec un ensemble complet d'outils d'analyse qui permettent aux chercheurs d'obtenir des détails tels que l'état de l'enquête, les taux de réponse, etc. Il est également livré avec de puissantes capacités de création de rapports pour créer des rapports personnalisés qui peuvent être partagés avec différentes parties prenantes en fonction du niveau d'informations dont elles ont besoin. ● Capacités omnicanales  

          En savoir plus

          Social Media: A new age market research platform

          Social media in Market research

          Social Media: A new age market research platform

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          With 95% of adults (aged 18 to 34) following a brand through social media channels, there’s no doubt that social media plays a crucial role in understanding the brand’s audience. To dive deeper into social, consumer, or market trends, social media can prove to be an effective market research platform for gathering qualitative as well as quantitative data.
          As social media is constantly evolving and businesses are preferring it over conventional market research platforms, it’s important to uncover certain aspects like:

          • Social media for market research: A bane or a boon?
          • Roadmap for uncovering market insights on social media
          • Conducting Market Research with the right social media platform 

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          This video gives you a summarized view of the article and why you should use social media as your market research platform. 

          Social media for market research: A bane or a boon?

          • Gathering data is quick
            As approximately 3 quarters of Facebook users and 6 out of 10 Snapchat and Instagram users regularly visit each site, more than half of users access different social media platforms on a daily basis. Thus, social media makes it easy for businesses to quickly gather insights. As per a study, social media is three times more efficient in tracking customer feedback than other communication channels like email.   
          • Better savings on research costs
            Most social media apps feature various tools like polls, emoji sliders, etc. that streamline the process of collecting data for market research. So, brands end up saving a lot on costs associated with research panels.
          • Doesn’t work for everyone
            Social media cannot be considered a viable source for market research unless there are millions of followers on the social account of the particular brand under consideration. In case a company generates 20 responses via a poll, that quantitative feedback is most likely to mislead them. To move in the right direction, entrepreneurs should focus on qualitative methods for creating rich customer personas (even with fewer responses!)
          • Staying alert of herd mentality
            As users are highly prone to impulsive behavior on social media, they often model others’ behavior and copy their actions too which reduces data accuracy to a large extent. However, using social media as a market research platform comes with dual benefits – It helps to gather data while establishing an emotional connection with the customers. As customers express their views, it gets easy for brands to strengthen an emotional bond with them. According to HBR, customers that are “fully connected” with a company can be 52% more valuable.

          Roadmap for uncovering market insights on social media

          Uncovering market research insights on social media
          • Start by defining your target goal
            Gaining insights into customer perceptions about brands or products has always been a staple of market research. It’s important to define what your business needs information for – product research, product launch, buyer personas, or behavioral insights. On using social media as your market research platform, you can easily parse through each level and gather feedback accordingly using open-ended surveys.
          • Select your Social Media Channel
            Choosing the right social media channel for data mining is the next crucial step in conducting research and acquiring insights. Based on the region and behavioral norms, different social channels are known to offer different demographics. For instance, the results of social media market research on Twitter will be completely different from those on LinkedIn.
          • Pick up the right tool & keyword
            Most businesses prefer a tool that helps them to:
            • Mine a huge volume of mentions from the required channels
            • Clear the necessary data to fine-tune results
            • Gather actionable as well as conclusive data using advanced metrics.

              While some tools are accustomed to monitor a single channel, some are built to do a multitude of social media channels, news, blogs, etc. So, you need to choose the one that gives you the most relevant data as per your goals. While conducting social media market research, it’s imperative to understand which keywords will help to gather the data you need and ignore the data you don’t need. However, try being generic with search terms to gain a wider view.
          • Don’t forget to clean data
            Once you have successfully gathered data, cleaning those data sets is crucial too. In this stage, you need to recognize misleading or irrelevant parts of data and rework the parameters for ensuring data accuracy. This process is time-consuming but it helps to uncover trends contributing to unwanted data.
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          Conducting Market Research with the right social media platform

          • Facebook
            According to a Hootsuite’s report, 97% of B2B and B2C companies leverage Facebook to conduct qualitative research via polls, call-to-action posts, contests, and brand mentions. While creating a poll helps to gather valuable data within less time and effort, running contests (& the chance to win) can motivate users to provide their email addresses, give product feedback, or share some user-generated content like testimonials. Also, brand mentions on Facebook posts can trigger an avalanche of feedback. As 96% of users discuss brands online but don’t really follow them, valuable insights usually come from those who are not your followers.
          • Twitter
            Having a 280-character limit, Twitter is an incredibly useful platform for conducting market research. With social listening, it lets you monitor digital conversations to seamlessly observe customers’ behavior for understanding their thoughts related to a product/service. Twitter also offers polls that help to engage users while conducting research. These polls are time-bound (can end anytime between 5 minutes and 7 days after being live) and display the results publicly (with winning choice highlighted in bold).
          • Instagram
            With 1 billion users including business accounts for 25 million companies, Instagram has certainly become an influential market research platform. Instagram offers question stickers, which are one-question polls specially created for stories (that vanish within 24 hours). Since these succinct stickers come with a short lifespan, users pay more attention and take action faster. As posts with emoji’s have a 15% higher interaction rate, Instagram offers an emoji slider that helps to append an emotional touch to customer feedback.  

          Leveraging social media as a market research platform can empower businesses to gain insights into their target consumers. However, social market research may not be ideal for all and that’s where the need for an agile market research platform will arise. Voxco’s market research platform offers best-in-class Omni channel solutions to ideate, manage, and analyze your market research needs.