People’s opinion changes with a change in their feeling. As a part of the business world, if you don’t listen to their change in feeling then you are bound to lose them. But how to listen to the audience if they frequently change their opinions. Pulse Survey involves frequent check-ins with the same audience base. It is short with a minimum of 6 questions, so without any complex questions, it is used to ask exactly what you want to know. Pulse surveys are more effective and efficient, especially used to check in with employees to understand how they are feeling. Because of its short and simple questions, it does not take too much time to complete the survey. However, it helps in collecting real-time data from your audience on any topic.
Benefits of Pulse Survey
A pulse survey helps you collect data about your audience’s feelings in a timely manner. It enables you to gather feedback in real-time about the events happening now rather than those that happened 6 months ago.
It helps you keep up with regular feedback. Instead of waiting for normal surveys, you can gather their opinion on topics that matter now. Capturing their opinion, you can solve the issues before they become something serious.
- Identify Information that needs immediate attention:
Pulse surveys because of real-time quality helps identify issues that your audience is facing now. You can follow up on the issue the moment you notice them. Now with the real-time data, you can investigate and take immediate, necessary actions.
- Improve engagement:
By conducting pulse surveys frequently you remind your audiences that you care about them. This also helps you improve communication with your audience.
You collect data to understand their current situation and take action on the feedback. You show them that you value them which encourages engagement between you and your audience.
- Smart decision:
Instead of assuming how your audiences are feeling, a pulse survey can help you gather informative knowledge about their opinions and sentiments.
You can use the knowledge to come up with action plans that can help you in solving the issues smartly and effectively. Pulse survey results can help you shape, structure, and improve your action plans and strategies.
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How to Develop your Pulse Survey?
For any survey, a purpose or goal is important. It gives you a clear image of how your survey should look to reach the goal smoothly. A goal can help you define the topics you want to address, questions to ask, and the audience.
To define the purpose of your Pulse Survey, figure out what information you are looking for and if it is possible to collect the information via pulse survey. This can help you design your survey to get the results you intend to achieve.
With a defined purpose now you need to select who you want to survey. Whether you want to survey based on demography or location, you need to base it on the kind of topic or information you are looking for.
In case you want to survey your company, for quick feedback you may want to survey a small group of employees. If you want feedback on relevant topics, surveying the entire company will be more beneficial.
You can use a pulse survey to understand different perspectives by selecting an audience based on demographic factors. Pulse surveys can help you understand the varied opinion of different age groups, locations, or gender.
Pulse surveys are meant to be conducted frequently, as often as possible. It is simple to create, and easier to launch. However, don’t conduct a pulse survey right after a major survey. You may face trouble in collecting and taking action upon the feedback from the pulse survey while the company is already busy working on actions taken against the major survey.
Conduct a Pulse survey when there are big changes happening across the organization. You may want to collect real-time feedback after a new sales or marketing strategy (customer) or new benefit plans (employee). Pulse surveys can help you understand how these changes impact your audience right when it is happening.
Follow-up on Survey
It is important that you follow up and take action over the feedback collected at the end of the survey. Discuss with superiors to develop a plan for communicating with your team about the purpose of the survey.
Act on the feedback after sorting through them. Communicate with your audience and share with them the steps you will take. Discuss with all teams involved to come up with strategies to implement changes. Divide the tasks and check if the changes are effective.
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Tips for Pulse Survey Questions
Use questions that apply to all of your audience. Don’t ask questions that are only relevant to a certain type of audience. The respondents will feel confused and skip the questions. You will not gain any reliable information to compare or analyze.
Keep the focus on one or two topics. Pulse Surveys are meant to be short with a maximum of 15 questions in them. So make sure you don’t address too many topics. This will exhaust the respondent and won’t serve the purpose of the Pulse Survey. The less effort a respondent has to put in completing a survey the more chances of increasing completion rate.
Avoid technical jargon or complex words. Use words that are easier to understand and do not confuse the respondent. Also, avoid using negative words in your questions. Try to use a positive tone in the questions.
Use questions that can provide you quantifiable results easily and quickly. This way you can analyze the results and use them to make smart decisions for the business.
Read through your survey and send it to a few people to test the pulse survey questions. You can identify any errors in the grammar or spelling that you may have missed. Also, having someone fill the survey can help you understand the difficulty level of the survey. You can make changes before sending out the final draft of the pulse survey.
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When to use Pulse Survey?
Employee Engagement and Experience
Employee Pulse Surveys are the most common way pulse surveys are used. Pulse surveys help you keep track of small things that impact greatly on employee experience. If ignored, such things can eventually cause troubles like employee turnover. Recovering from such trouble can cost the company heavily. Hence, Pulse Survey can help you identify any small issue that an employee may be feeling.
Pulse survey can provide you how employees feel after a new company policy or after working on a project. You can analyze the result and understand how such events affect employee morale.
- We successfully managed the new initiative in our company.
- I trust our managers and leaders to lead the company towards success.
- I can depend on my team members and my manager.
- I understand what my job responsibilities are in the company.
- My job helps me grow and develop my professional career.
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Customers differ in their expectations and opinions. What one customer finds to be a positive trait of your company the other may not. Moreover, customers have different objectives of using your product/service. With the change in a moment, their view also changes.
Pulse surveys help you keep track of little changes and stay up-to-date about what your customers are looking for. Conducting frequent pulse surveys reveals how your company is performing in different areas and how effective the changes are. Knowing the little quirks that impact a customer’s behavior can help you improve their experience. This also helps you stay on top of your game.
- Were there any challenges you faced using our products/services?
- How would you rate our customer service team, on a scale of 1 to 5?
- Are you satisfied or dissatisfied with our delivery service?
- Is there any change you would like to suggest about the product?
- How likely are you to refer our company to your peers?
A Pulse Survey is a short survey that helps gain real-time feedback. It records the frequent changes that affect your audience’s opinion and preference, that may otherwise go unnoticed.
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Employee pulse surveys can be conducted on a weekly or monthly basis. The pulse survey should consist of no more than 15 questions. Keep it short so it does not take longer than a few minutes to complete the survey.
Pulse surveys are meant to be short in order to only take a few minutes to complete them. While you can include up to 15 questions, you can also keep it under 10 to increase the response rate. Fewer questions prevent survey fatigue and increase completion and response rates.
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