PRICING RESEARCH TOOL

Maximize profits with data-driven pricing decisions.

Implement effective pricing strategy backed by insights generated target audience. Make validated pricing decisions, implement effective pricing tiers and capture greater market share with Voxco pricing research survey software.

Pricing is a key driver of consumer decision making, which accentuates the need for correct pricing tiers. Validating pricing points ensures high profitability and positive brand acceptance in the long run. With Voxco’s pricing research survey software, you can benchmark the customer expectations and understand the pricing elasticity in great detail.

Drive product acceptance & improve market share by careful pricing tiers
Discover the effect of pricing on demand, revenue & market share by customer segments

Get reliable insights quickly with Voxco’s Pricing Tool

Design engaging Pricing Research Surveys

With intuitive drag and drop survey builder, 100+ question types, advanced survey logic and enhanced design suite, build responsive surveys that collect actionable data.

Collect Feedback from multiple channels

With Omnichannel distribution, use online, offline,phone or self completion survey modes to collect respondent feedback.

Analyze Survey Data in minutes

With live dashboards and automated report builder options, analyze incoming survey data with sophisticated statistical analytics tools.

Maximize profits with Voxco today

Pricing Research Tool to understand perceptions in depth

Price Volume Optimizer

Create ‘what-if’ scenarios to understand the effects of novel pricing strategy (everyday or promotion pricing) on price elasticity, demand, revenue, market reaction, consumer loyalty & probability of customer switching.

Price vs Value

Generate value maps to understand the key drivers of your revenue and estimate your competitive positioning

Pricing Intelligence

Understand the customer perception by different customer segments of your general audience. Access insights to benchmark your pricing strategy.

Perception vs Sensitivity

Measure growth opportunities generated by price range fluctuations. Map change in customer perceptions as pricing tiers change.

Maximize profits with Voxco today

We are here to help you conduct Pricing Research studies Effectively.

Survey Panels

Need help with creating a survey panel which resembles your target audience closely? You can either get your own survey panelists or use our team to help you find the survey panels of your choice.

Expert Research Services

With over 20+ years of experience, our team can guide you to conduct effective pricing research by taking up the grunt work of scripting and analysis for you. Talk to us regarding your requirements and sit back to see the results.

Expert Research Services

Choice-Based Models
Global Pricing and Value Research
Regression Analysis
Turf Analysis

Conjoint Analysis
New Product Pricing Research
In-Market Price Tests
Brand Price Tradeoff Analysis

STEP Pricing Research
Qualitative Pricing Research
Monadic Price Tests
Van Westendorp Analysis

What is pricing research?

Pricing Research involves using research techniques to help measure the impact of a change in price on the demand of a product. Pricing research helps organizations determine the optimal price for their products in a way that maximises revenue and market share. This is a qualitative form of research that allows you to capture high returns on product investments and preserves the value of your brand.

Explore Voxco Survey Software

Market Research Survey Software

Customer Experience Survey Software

Product Experience Survey Software

Enterprise Surveys Survey Software

Omnichannel Survey Software

Online Survey Software

CATI Survey Software

IVR Survey Software

Name	Domain	Purpose	Expiry	Type
hubspotutk	www.voxco.com	HubSpot functional cookie.	1 year	HTTP
lhc_dir_locale	amplifyreach.com	---	52 years	---
lhc_dirclass	amplifyreach.com	---	52 years	---

Name	Domain	Purpose	Expiry	Type
_fbp	www.voxco.com	Facebook Pixel advertising first-party cookie	3 months	HTTP
__hstc	www.voxco.com	Hubspot marketing platform cookie.	1 year	HTTP
__hssrc	www.voxco.com	Hubspot marketing platform cookie.	52 years	HTTP
__hssc	www.voxco.com	Hubspot marketing platform cookie.	Session	HTTP

Name	Domain	Purpose	Expiry	Type
_gid	www.voxco.com	Google Universal Analytics short-time unique user tracking identifier.	1 days	HTTP
MUID	bing.com	Microsoft User Identifier tracking cookie used by Bing Ads.	1 year	HTTP
MR	bat.bing.com	Microsoft User Identifier tracking cookie used by Bing Ads.	7 days	HTTP
IDE	doubleclick.net	Google advertising cookie used for user tracking and ad targeting purposes.	2 years	HTTP
_vwo_uuid_v2	www.voxco.com	Generic Visual Website Optimizer (VWO) user tracking cookie.	1 year	HTTP
_vis_opt_s	www.voxco.com	Generic Visual Website Optimizer (VWO) user tracking cookie that detects if the user is new or returning to a particular campaign.	3 months	HTTP
_vis_opt_test_cookie	www.voxco.com	A session (temporary) cookie used by Generic Visual Website Optimizer (VWO) to detect if the cookies are enabled on the browser of the user or not.	52 years	HTTP
_ga	www.voxco.com	Google Universal Analytics long-time unique user tracking identifier.	2 years	HTTP
_uetsid	www.voxco.com	Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie.	1 days	HTTP
vuid	vimeo.com	Vimeo tracking cookie	2 years	HTTP

Name	Domain	Purpose	Expiry	Type
_gcl_au	www.voxco.com	---	3 months	---
_gat_gtag_UA_3262734_1	www.voxco.com	---	Session	---
_clck	www.voxco.com	---	1 year	---
_ga_HNFQQ528PZ	www.voxco.com	---	2 years	---
_clsk	www.voxco.com	---	1 days	---
visitor_id18452	pardot.com	---	10 years	---
visitor_id18452-hash	pardot.com	---	10 years	---
lpv18452	pi.pardot.com	---	Session	---
lhc_per	www.voxco.com	---	6 months	---
_uetvid	www.voxco.com	---	1 year	---