Are brands making the most of the voice of the customer?

Impressively, Gartner forecasts, Voice of the customer campaigns will see large investments by business over the next five years, with a 30% annual growth in the VOC market.   It’s one thing to collect the data, but a strong VOC strategy will make sure the feedback is scrutinized, it is shared and leveraged throughout the company.  As businesses strive to improve either their products or services, what better way to enable this by acting on customer feedback.

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