The Marketing Research and Intelligence Association (MRIA) is folding.
The news of the MRIA end of life as of July 31st is the talk of the town in Canadian market research community at the moment.
The dissolution news brings mixed emotions to the table. Needless to say, it leaves a hole for the Canadian market research professionals. At the same time, change also brings about opportunity to question and challenge; it gives us an excuse to build the new ground. We should join our forces to ensure the rebuilding and continuity of a Canadian research association. One that drives continuous improvement to advance and achieve the breakthrough services that will ensure our industry remains current.